1. The New Roles And Strategies For
Information Professionals
Presented By: Tahir Raza
Roll No. 39

2. An Information Professional (“IP”) strategically
uses information in his/her job to advance the
mission of the organization. This is accomplished
through the development, and management of
information resources and services. IPs
includes, but is not limited
to, librarians, knowledge managers, chief
information officers, web
developers, information brokers, and
consultants.

3. There are key areas where information professionals
have particular opportunities for renewing and
extending their traditional skills within an environment
centered on electronic information. These include, for
example:
the cataloging and classification of quality Internet
resources;
a new emphasis on coordination of access to online
resources rather than simply identification of
resources in response to user enquiry;
Cont……….

4. the Strategic development of networks
within institutions of which the library is a
part;
Education of users to become computer
literate and make affective use of
networked resources.

5. Strategies for Information Professionals are include:
•Developing and maintaining a portfolio of cost-
effective, client-valued information services that are
aligned with the strategic directions of the
organization and client groups
•Building a dynamic collection of information
resources based on a deep understanding of clients’
information needs
•Gathering evidence to support decisions about the
development of new services and products
Cont……….

6. •Maintaining current awareness of emerging
technologies
•Assessing and communicating the value of
the information organization, including
information services, products and policies to
senior management, key stakeholders and
client groups
•Contributing effectively to senior
management strategies and decisions
regarding information applications, tools and
technologies, and policies for the
organization

7. It is essential that libraries have good and proper
strategic for successful marketing and meets its
objectives: when you;
1.understand your client
2.identify your client market
3.identify your strength
4.know the products your client want
5.develop effective and efficient procedure.
How To Gain Objectives

8. Basic Strategies
Pest Analysis
An analysis of the
political, economies, social, and
technology factors in the external
environment of an organization, which
can affect its activates and performance.
• P Political
• E Economics
• S Social
• T Technology Cont……….

9. SWOT Analysis
SWOT analysis involves looking at the
internal strength and weakness of a
business and external opportunities
and threats.
• S Strengths
• W Weaknesses
• O Opportunity
• T Threats
Cont……….

10. Portfolio Management
Portfolio is a range of investments held by a
person or organization. Portfolio
Management (PM) guides the investor in a
method of selecting the best available securities
that will provide the expected rate of return for
any given degree of risk and also to mitigate
(reduce) the risks. It is a strategic decision which
is addressed by the top-level managers.
Cont……….

11. Product Lifecycle
The product lifecycle concept is helpful
in deciding which marketing strategies
are best fitted to particular stages in the
development of services activities. The
stages in product lifecycle consist of;
• Introduction
• Growth
• Maturity
• Decline

12. Any Question

13. Thank You