This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.

1. SOCIAL MEDIA 101:
Champaign County
Chamber Workshop

2. Our Plan For Today:
A. Your Thoughts on
Social
B. Why Social Matters
C. Facebook 101
D. Twitter 101
E. YouTube 101
F. Blogging 101
G. Question & Answer
TODAY’S TWITTER
HASHTAG:
#champaignohio101

3. Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.
Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding
Experiential Marketing
Event Planning & Management
Sponsorship Management

4. YOUR THOUGHTS ON SOCIAL?

5. WHAT IS SOCIAL MEDIA?
• Social Media is an open,
interactive, conversational
communications tool based online
• Social media changes the way we
communicate from one-way and
top-down to two-way, bottom-up
• Social media moves
communication from a monologue
to a dialogue.

6. WHY DOES SOCIAL MATTER?

7. “Social media means that
consumers have been given a
larger seat at the table, and
they are never going back.”
-@bobinmotion, random guy on
Twitter

10. FACEBOOK 101

11. FACEBOOK 101
With over 700 million users, Facebook is the world’s
largest social network. It’s the ultimate connecter allowing
users to connect online through updates, blogs, photos,
games and much more.
Advantages
-Access to a huge and diverse audience – Facebook’s largest
user base is 35-54
-Ability to share multiple types of content including photos,
video and text
-Users spend more time on Facebook than any other website
on the web – so why not be there?
Tips
Content is King – interesting content is very important
Integrate photos and video whenever possible

12. FACEBOOK 101
THREE WAYS TO
MARKET YOUR BRAND
ON FACEBOOK:
1. USE PHOTOS &
VIDEOS
2. EVENTS & NOTES
3. FACEBOOK
QUESTIONS

16. FACEBOOK QUESTIONS

18. UTILIZE THE TOOLS!
-Update your status consistently
-Post Photos
-Add helpful links
-Post Videos
-Ask Questions

19. TWITTER 101

21. TWITTER 101
The world’s fastest growing social network that allows you
to send short messages, called “tweets,” to your friends or
“followers.” You can follow others and receive their tweets
in real time.
Advantages
Very mobile and fast
Ability to easily expand your network by connecting with both
locals and influential's
Tips
Be a resource - success on Twitter is achieved through
valuable and interesting content
Listen – before saying anything, follow others in your
community to gauge what the conversation is like

22. TWITTER SEARCH & THE POWER
OF LISTENING
Tools you can use:
Hootsuite, Twitter Search,
Tweetchat

25. YOUTUBE 101

26. YOUTUBE 101
With over 1 billion views per day, YouTube is by far the
largest video sharing site on the web. In addition, it’s the
second most popular search engine ahead of both Yahoo
and Bing.
Advantages
If you’re trying to engage a younger audience, this is the place
Interesting video can increase engagement of almost any
tactic
YouTube videos can be used on Facebook, a blog, Twitter, TV,
etc.
Tips
Don’t create a goal of “let’s go viral.”
It almost never works that way.

28. BLOGGING 101

29. BLOGGING 101
Over the last ten years blogging has gone from “what
the heck is a blog?” to “do you have a blog?”
Advantages
When Twitter or Facebook is too limiting, a blog give you the
chance to expand on a topic
A good blog encourages conversation and if successful, can
really improve overall engagement
Tips
Think long-term – It typically takes a long time to achieve
blog success
Try to add personality to your writing

30. COLLABORATION

31. Q&A
TIME!

32. NEXT STEPS:
>Decide
what
works
for
you
>Know
your
audience
>Be
proac7ve
>Train
&
educate
>Measure
success/failure
CONTACT ME:
shane@greatheightspr.com
Twitter.com/shanehaggerty

33. SOCIAL MEDIA 201:
Champaign County
Chamber Workshop

34. Our Plan For Today:
A. Your Thoughts on
Social
B. The Shift to Social
Business
C. Facebook for Business
D. Twitter for Business
E. Human Business Teams
F. Other Tools
G. Question & Answer
TODAY’S TWITTER
HASHTAG:
#champaignohio201

35. Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.
Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding
Experiential Marketing
Event Planning & Management
Sponsorship Management

36. YOUR THOUGHTS ON SOCIAL?

37. THE SHIFT TO SOCIAL BUSINESS

38. “The
world's
leading
companies
are
realizing
that
a
solid
grasp
of
social
technologies
and
social
plaCorms,
along
with
the
concepts
of
authen7city,
transparency,
and
trust
will
become
cri7cal
to
building
global
brands,
transforming
product
development,
enabling
real-­‐7me
customer
service,
and
fostering
social
collabora7on
with
customers
and
key
stakeholders.”
-­‐Beverly
Macy
CEO,
Gravity
Summit
LLC

39. THE SHIFT TO SOCIAL BUSINESS
Bottom Line: Social Business is all
about removing communication
barriers and deepening
relationships with customers.

40. FACEBOOK FOR BUSINESS

41. FIVE WAYS TO MARKET
YOUR BRAND ON
FACEBOOK:
1. USE PHOTOS & VIDEOS
2. LIKES
3. FACEBOOK QUESTIONS
4. FACEBOOK PLACES
5. GROUPS

42. “Though'ul
and
engaging
photos
are
a
cri4cal
component
to
our
Facebook
Page,”
says
Joel
Frey,
Travelocity’s
senior
public
rela4ons
manager.
“When
the
Roaming
Gnome
aDends
an
event
like
the
Balloon
Fiesta
in
Albuquerque,
our
social
media
team
definitely
wants
our
fans
to
chuckle
at
his
an4cs,
but
we
also
want
them
to
imagine
themselves
taking
a
balloon
ride
one
day
and,
hopefully,
using
Travelocity
to
help
them
turn
that
dream
into
reality.”

45. Consumer
Review
Groups:
Invite
members
to
par7cipate
in
private
group
sessions
via
the
New
Groups.
It’s
a
win-­‐win
for
both
par7es
because
par7cipants
will
feel
more
at
home
in
a
familiar
environment,
which
may
make
them
more
likely
to
par7cipate
and
provide
higher
quality
feedback.
Event
Groups:
If
you
host
networking
events,
conferences
or
seminars,
consider
leSng
par7cipants
know
prior
to,
or
following,
the
event
that
you’ve
created
a
group
for
further
discussion.
Live
Chats:
New
Groups
feature
group
chat.
Brands
and
marketers
that
maintain
groups
should
consider
invi7ng
company
figureheads
to
par7cipate
with
customers
and
fans
in
live
group
chats.
You
could
either
schedule
live
chats
or
have
a
recognizable
personality
drop
in
unannounced.
Source:
Mashable

46. Your
goal,
by
and
large,
should
be
to
inspire
in-­‐store
customers
to
share
the
“I
was
here”
message
with
a
place
checkin
that
gets
distributed
to
their
Facebook
friends
and
posted
to
your
Place
Page.
Source:
Mashable

49. TWITTER FOR BUSINESS

50. FIVE WAYS TO ESTABLISH
YOUR BRAND ON TWITTER:
1. MARKET RESEARCH
2. REWARD LOYALTY
3. SHARE EXPERTISE
4. RUN DEALS & PROMOTIONS
5. RECEIVE CUSTOMER
COMPLAINTS

51. “If
you
really
want
to
use
TwiDer
for
market
research,
create
a
list
of
your
biggest
brand
advocates
and
loudest
brand
naysayers
and
hang
on
their
every
word
—
even
if
that
means
reading
up
on
their
weekend
ac4vi4es.
If
you
can
get
into
the
minds
and
lives
of
the
people
you’re
trying
to
serve,
you’ll
have
a
beDer
idea
of
what
your
customer
wants.”
-­‐Mashable

55. HUMAN BUSINESS TEAMS

56. TWO WAYS TO BUILD A
HUMAN BUSINESS TEAM:
1. USE CUSTOMERS
2. USE EMPLOYEES

57. COLLABORATION

61. WAYS TO REWARD CUSTOMERS

62. 1. SAY THANKS
2. ACCEPT IDEAS &
SUGGESTIONS
3. CONTENT CREATION
CONTESTS
4. INVOLVE CUSTOMERS
IN ADS
5. ONLINE-ONLY
OFFERS
6. STICKERS, BADGES,
PINS

63. NEXT STEPS:
>Decide
what
works
for
you
>Know
your
audience
>Be
proac7ve
>Train
&
educate
>Measure
success/failure
CONTACT ME:
shane@greatheightspr.com
Twitter.com/shanehaggerty