How Rebranding can enhance a brand. BASIC-Level

1. ASSIGNMENT

2. BRAND
ADVERTISING
REBRANDING

3. DEFINITIONS
The American Marketing Association defines a BRAND as a
"Name, term, design, symbol, or any other feature that
identifies one seller's good or service as distinct from those of
other sellers."
A brand can take many forms, including a
name, sign, symbol, colour combination or slogan. For
example, Coca Cola is the name of a brand make by a
particular company. The word branding began simply as a way
to tell one person's cattle from another by means of a hot iron
stamp. The word brand has continued to evolve to encompass
identity—it affects the personality of a product, company or
service. It is defined by a perception, good or bad, that your
customers or prospects have about you.

4. DEFINITIONS
A LOGO is a graphic mark or emblem commonly used by
commercial enterprises, organizations and even individuals to
aid and promote instant public recognition. Logos are either
purely graphic (symbols/icons) or are composed of the name
of the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was a uniquely
set and arranged typeface or colophon. At the level of mass
communication and in common usage a company's logo is
today often synonymous with its trademark or brand

5. ADVERTISING is a form of communication used to encourage
DEFINITIONS
or persuade an audience (viewers, readers or listeners) to
continue or take some new action. Most commonly, the
desired result is to drive consumer behavior with respect to a
commercial offering, although political and ideological
advertising is also common. The purpose of advertising may
also be to reassure employees or shareholders that a company
is viable or successful. Advertising messages are usually paid
for by sponsors and viewed via various traditional media;
including mass media such as
newspaper, magazines, television commercial, radio
advertisement, outdoor advertising or direct mail; or new
media such as websites and text messages. Commercial
advertisers often seek to generate increased consumption of
their products or services through "Branding," which involves
the repetition of an image or product name in an effort to
associate certain qualities with the brand in the minds of
consumers.

6. HOW IT WORKS
ADVERTISING
BRANDING LOGO

7. EXISTING
SO TO MAKE AN
ADVERTISEMENT BETTER
ENHANCE
THE BRAND
AND THE LOGO

8. DO YOU
KNOW?
In 2010, spending on advertising was estimated at more than
$300 billion in the United States and $500 billion worldwide.
It is only by branding and logo design that the maximum
amount of visibility is attained by any product or service. So it
makes sense to rebuild the brand and the logo.

9. HOW DO YOU REBRAND FOR ENHANCING ADVERTISEMENT?
What are the questions that It should be kept in mind to make sure that
you should ask yourself the original essence of the brand remain.
when you try to revamp Hiring a good ad team will do the job
your brand for advertising. effectively.
• Is the current brand recognized with a good reputation? If so, then don't
completely abandon it, instead modify it or make your new brand a
variation
• What makes your product better than the competition and what are its
weaknesses? Make sure the branding highlights the advantages.
• What are the customers concerns in purchasing and driving motivators to
purchase? For example, let's say you sell shoes. If your shoes are very
fashionable, then your brand should be about looks, like "sexy feet!". If
your shoes are the most comfortable in the world, then the brand should
be about that, like "snuggly feet"

10. HOW DO YOU REBRAND FOR ENHANCING ADVERTISEMENT?
• what words and expressions does your target market like? Some terms
are generational or gender focused. Others are tied to an interest or
hobby. Think about the words and phrases and how your target market
perceives them.
• What markets/audiences are we missing?
• How will re-branding help communicate our message?
• What are our strengths, weaknesses, opportunities and threats?
• How are we different from the competition?
• Will re-branding or revamping alienate your existing customers?
you don't own your brand, because the brand is
owned within the minds of customers and AND
potential customers. So in order to change your
brand you must change what your customers and THE
potential customers THINK when they see or hear
your company name or logo. Research should be REVAMPING
carried out to measure shifting customer loyalties
and also to value the dynamics in markets. IS DONE

11. EXAMPLE- Revamping the twitter logo.
BEFORE

12. EXAMPLE- Revamping the twitter logo.
AFTER
Alternate 01

13. EXAMPLE- Revamping the twitter logo.
AFTER
Alternate 02

14. SO As you can see, the revamped version of twitter
looks quite different from the older version. It makes
WHATS it more lively and gives the impression that its full of
content. Besides the tagline and the cell phone and
NEW the laptop vectors promises accessibility anytime
anywhere.
HERE
COMPARISION
OLD LOGO NEW LOGO
Monotone Color Multitone color
Only Text Text and Graphics
Lively Graphics
No Tagline Catchy Tagline
Plain Text Stylish and Suave
Fun feeling
Promises more content

15. The new Logo creates the following
impressions in the customer’s minds:
Cool
Stylish
Funny
Greater access with mobiles and laptops
More content
Urges people to share more.
• The new monotone logo shows simplicity and
elegance.
• The colorful logo shows fun and a certain
degree of informality.

16. CREDITS
• images.google.com
• Linkedin
• Marketing by Philips Kotler
• twitter.com