2. Crowdfunding – US, Europe
Business successProductFeatures
KickStarter
Fundable
SeedInvest
EarlyShares
RocketHub
CrowdFunder
Indiegogo
EquityNet
Equity Based Funding
Rewards Based Funding
ArcticIsland
CircleUp
Symbid
Crowdcube
Ulule
WeFunder
Angel.co
ConfidentCrowd

3. Kickstarter
 Largest Crowdfunding site
 Raised $450 million so far
 35,000 successful projects
 43% success rate for projects
 Rewards based funding only, not to make money
 Creators only from US, UK, Backers from anywhere
 Started in April 2009
 Charges 5% of funds raised, Amazon Payments (3-5%)
 Main sectors (50%) – Film & Video, Music and Games

4. Indiegogo
 Rewards based Crowdfunding similar to Kickstarter
 Operates in 196 countries, over 100,000 projects
 Campaign goal not met – take funds with 9% fees
 No data available on total size of deals so far
 looks like a distant second compared to Kickstarter

5. EquityNet
 Largest funding site for Equity based funding, started 2005
 Raised $202 million in capital so far
 600 investor groups with 12000+ individual investors
 Entrepreneurs - $19 to $69/month, free for Investors
 EquityNet takes no share from any deals
 Patented Business Analyzer Tool
 Very Strong and streamlined Business Plan Tool
 Security – Entrepreneur has complete control
 Used by entrepreneurs in any stage or type of business -
from pre-revenue to $100M/year in revenue

6. Symbid
 Dutch crowdfunding site, started officially in 2011
 Both Equity and Rewards based funding
 Over €1 million in capital raised so far
 Unique Legal model for Equity funding
 Only Dutch Legal Entity possible, no foreign entity
 Charges 5% (excluding VAT) of funds collected as a fee
 Setup costs for legal structure extra
 No fee for Investors and Idea only Entrepreneurs
 €250 fee for Entrepreneurs registered as a company
 Investor allowed anywhere from €20 to €2.5 million
 InnerCircle – secure online collaboration tool

7. Crowdcube
 Equity based crowdfunding site, started in 2011
 Very successful in UK – raised £5 million capital so far
 Feb 2013 – it got authorised by the FSA, first UK
crowdfunding platform to offer investors the ability to
become direct shareholders in UK businesses
 All or nothing model for Funding
 Charges 5% of the funds raised as fees

8. CircleUp
 Based in San Francisco, started in 2011
 Equity based Crowdfunding site
 Uses only Accredited investors to fund companies
 Accredited Investors - $200K annual income per
individual or Net worth of more than $1 million
 Funds companies typically with $1 million revenue
 Investors receive preferred shares issued directly by
the company. These shares represent an ownership
stake in the company.

9. US Crowdfunding - waiting for JOBS Act
 Many sites – EarlyShares, SeedInvest, CrowdFunder,
Fundable, WeFunder, ArcticIsland
 Equity based Crowdfunding sites
 JOBS Act
 Signed by Obama in April 2012, details TBD by SEC
 Crowdfund up to $1 million over a 12 month period
 500 cap on number of shareholders removed
 Individuals with annual income or net worth
 Less than $100K can invest 5% annually
 Greater than $100K can invest 10% annually

10. Crowdfunding - India
Business successProductFeatures
WishBerry.in
PikAVenture
IgniteIntent
YoLaunch
SeekFundz
FundMyPitch
YourStory
NENOnline
Equity Based Funding
Rewards Based Funding

11. Crowdfunding - India
 Many sites to be launched – IgniteIntent, PikAVenture,
YoLaunch, SeekFundz, FundMyPitch
 They all seem to be traditional rewards based
Crowdfunding sites like KickStarter
 WishBerry.in – this is the only functioning site
 Started in 2010 by Priyanka Agarwal
 Keeps small percentage of funding money raised
 No data available on total size of deals so far
 YourStory.in – quite successful but only on news
content and event management
 NENonline.org – non-profit, Wadhwani Foundation