1. Question 2
How effective is the
combination of your
main product and
ancillary texts?

2. Our main task was to create a music video but we also had a task which was to create a
full promotional package which included as full CD digipack (this consists off front and
back covers and a inside booklet of the CD album) and also a advert that would be
placed in a music magazine.
For me to start creating the promotional material I had to carry our research that
would help me find out the forms and conventions of real media products. This did not
only help me gain knowledge, but it also helped inspire me and provided a starting
point, this also gave me a sense of direction for my own work. Once I identified the
conventions I was able to adapt my own work to challenge them so it would appeal to
my target market
For my ancillary text I had to make sure I kept the artist and the message he is trying to
send through his lyrics in mind so that I could present this message through my work
as well

3. My Media Products
http://www.youtube.com/watch?feature=player_embedded&v=HvrxyKP666
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4. For the typography on the front cover I decided to link the album name “Point 5” with the background image, which is a horizon of Central
London at sunset. As you can see the typography of the album name also has buildings imprinted into the bottom of the words. This
challenged conventions of real media products as music artists often link the typography to the images on the front cover of there CD.
Front Cover
The use of the background My artist himself is wearing the
proved very effective as it conventional clothing of a
shows a very eye catching rap/hiphop artist which is a
landscape view of Central hoody also of a known designer
London where the sun is brand. He is also wearing
setting. As the songs within the sunglasses which a lot of artists
album are about making it to from my genre do wear
mainstream music and making themselves so that is another
it to stardom and as the Central convention met.
London is mainly known to be a
wealthy area.
Also in real media products
I had to place in the warning
within the rap/hiphop genre
sign for ‘parental advisory’ as
the artists usually poses in front
my artist does tend to use
of a background with large
explicit language in his lyrics,
buildings or a city with bright
but this is conventional of the
lighting to render a sense of
rap/hiphop genre
wealth to the audience

5. A common convention of real
CD Booklet (Inside) media products that I noticed is
Throughout the whole booklet and when an artist is posing for the
cover I kept a continues theme and pictures on the front and back
colour scheme with the same cover of there music album
background images being used and they try and relate the pose to
the same typography being used. I either the album name or there
have continuously used these as I own name. I have challenged
believe it contrast well and is very eye this convention my making my
catching. In real media products artist use his hands to
artists have the same colour scheme symbolise his name as he is
and theme throughout the whole CD throwing up a WA which his
front and back cover and the digipack. hands.
Another convention that is commonly seen on
CD booklets is brief information about the
artist which I have also included the bottom of
the page giving a short introduction of my
artist.

6. I placed in a track list which has the all
the songs listed on it included within CD Back Cover
the album so the audience knows
which song is which. Every single
album has this in order to let the
audience know the song name and if I kept the colour scheme and theme
any other artist is featuring flowing throughout the whole CD
booklet and in both the front and
back cover. This is a convention of a
rap/hiphop media products as in real
media products artists have the same
colour scheme and theme throughout
the whole CD front and back cover
and the digipack
I also included the artists name and
the album name at the bottom of the
page as this is also a convention on
real music albums

7. I had to create a conventional music magazine advert therefore I have to have my artist showing his actual face clearly in the images as he
needs to be the main focal point as this will be the quickest way to gain recognition from the public.
I came to realise the music artists use
very basic coloured backgrounds which
large bold font with vibrant colours in
order to catch the readers attention, this
is why I decided to do this as I believed it
would work well.
Magazine Advert
I continued with the colour scheme for
the typography only and changed the
background to a very plain gradient as I
need my artist and the typography to
stand out and catch the readers
attention.

8. The combination of main product (music video) and my ancillary texts seem to work
very well together as they have been followed by a theme which can be easily
identified. They seem to follow the conventions of the rap/hiphop genre well enough
for them to have an influence on the target audience and hopefully this will help the
views of the music video to continue growing
I have taken into account everything that I discovered and analysed in my research and
planning section to produce this therefore I hope the outcomes are clearly shown to
be from the rap/hiphop genre which I believe they are. Using these conventions and
developing them has helped the success of my complete media promotional package
for my artist