1. Website

2. Clothing Notice the way that the t-shirt references the album cover; further advertising the wearer’s hard core love for Snow Patrol; due to them being bold enough to wear things that actually say “Snow Patrol” on them.

3. The So Called “Memorabilia” The website has this strange, peculiar but intrinsic section called “memorabilia”, where miscellaneous items are sold. The most interesting item sold here is the “Starburst Poster”. The name alone suggests an astral-flavour to Snow Patrol; that their music is atmospheric and spacious – branching out from the mediocre range.

4. The Website Snow Patrol’s homepage has a black background; connoting that the band have a distinct dark twist to their music; a possible trait for their passion for melancholic rock. Perhaps they sing songs of love, loss and regret. The yellow contrast in their band picture represents a glimmer of hope that the band bring; telling their audience that they empathise with their potential downheartedness.