This document discusses user scenarios for designing handheld media. It defines what a scenario is, provides examples of scenarios, and explains why scenarios are important for design. Scenario elements like people, activities, context and technology are identified. Guidelines are provided for creating good design scenarios, such as describing what users do rather than how, being specific, including user goals and motivations. The document stresses that scenarios should help think about use in context and expose problems and opportunities to evaluate designs. It concludes by instructing the reader to write scenarios for their own project next week.

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@ Design Strategy | KGIT 2011 Spring Semester | JYLEE

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KGIT 2011 Spring Semester | JYLEE
http://www.youtube.com/watch?v=-QMh55Q4SIE
http://www.youtube.com/watch?v=uET3AlMuhCo&feature=related
http://www.youtube.com/watch?v=Wbdvt8U6rIw&feature=related
We are here http://www.youtube.com/watch?v=MQZ1HvIU_20&feature=related
http://www.youtube.com/watch?v=DVpnn40gYEQ
User Research User Video Final
Persona
Desk Research Scenario Prototpying Mockup
Find Pattern Define Paper Prototyping Evaluation
Find User Goals & Needs TPO & User Context Informance Iterative Design

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KGIT 2011 Spring Semester | JYLEE
Description of User’s Everyday Life

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What is a Scenario? KGIT 2011 Spring Semester | JYLEE
• Description of people and their activities
• Series of events that results in reaching a goal
• Can be described textually and visually

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Example Scenario KGIT 2011 Spring Semester | JYLEE
They discrive an Instances of Use … in Context

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Why Scenarios? KGIT 2011 Spring Semester | JYLEE
“Scenarios are among the most powerful tools in product and service design,
with uses ranging from developing requirements to ensuring that a design
accounts for the full range of possible interactions.”
Kim Goodwin
Author of “Designing for the Digital Age”
and past VP of Cooper Design

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Scenario Elements KGIT 2011 Spring Semester | JYLEE
People Activities Context Technology

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Creating Scenarios KGIT 2011 Spring Semester | JYLEE
• Who is the persona involved?
• What triggers this experience?
• What happens?
• What is the outcome?
Focus onactivities people do, and the context in
which they do them

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How to Create Good Design Scenarios KGIT 2011 Spring Semester | JYLEE
• Describe what, not how
• Be very specific
• Describe reaching a user goal
• Include underlying motivation
• Describe who the user(s) are
• Include the environment of use

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Describe What, Not How KGIT 2011 Spring Semester | JYLEE

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Be Very Specific KGIT 2011 Spring Semester | JYLEE

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Describe Reaching a User Goal KGIT 2011 Spring Semester | JYLEE

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KGIT 2011 Spring Semester | JYLEE
Goals Tasks
Things users want or need to achieve Must be performed to reach goals
Tends to remain constant over time Tends to change over time, often due
to technology
System independent
System dependent
Reaching a goal changes the state of
the world May require problem solving

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KGIT 2011 Spring Semester | JYLEE
Scenarios must be.
Assist us in thinking about use in context
Expose problems and opportunities in current design/situaction
Flesh out and evaluate a design idea from multiple perspectives

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KGIT 2011 Spring Semester | JYLEE

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KGIT 2011 Spring Semester | JYLEE
For Next Week.
Write Scenarios for your project
(Narraive, Stills, Animation, Drawings or mixed)