The youth readership survey by National Book Trust (NBT) and National Council of Applied Economic Research (NCAER) has covered a youth population of 432 villages and 199 towns.
The survey estimates that India’s youth population (13-35 years) is about 459 million (2009).
The literate youth population is 333 million.
The average time spent is highest on television followed by internet, radio and magazines. It is noteworthy that the least time is spent on reading the newspaper even though it is the second most popular medium for information.
Indian Youth & Media- Average Time Spent on Different Media
1. Average Time Spent on Different Media
Average time spent on different media
(% distribution of youth by sources of information)
100 300
90
250
80
70
200
Millions
60
Minutes
50 150
40
100
30
20
50
10
0 0
Newspaper Magazine Television Radio Internet
<15 15-30 30-60 60-120 >120 Average time spent (Minutes/day) Esti youth (in mn)
Source: NBT - NCAER National Youth Readership Survey 2009
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