User centered Design

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is User-Centered design UCD is a process that involves the users of a product throughout its lifecycle, from planning through post-release assessment. ,[object Object],[object Object],[object Object],[object Object]

What is User-Centered design ,[object Object],[object Object],[object Object],[object Object]

Why User-Centered design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why User-Centered design UCD cuts costs and i ncreases user satisfaction and productivity . ,[object Object],[object Object]

Why User-Centered design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UCD principles ,[object Object],Determining the target market, intended users, and primary competition is central to all design and user participation

UCD principles ,[object Object],A commitment to understand and involve the intended user is essential to the design process. If you want a user to understand your product, you must first understand the user.

UCD principles ,[object Object],Everything a customer sees, hears, and touches is designed to satisfy user’s needs.

UCD principles ,[object Object],User feedback is gathered early and often, using prototypes of widely ranging fidelity, and this feedback drives product design and development.

UCD principles ,[object Object],Competitive design requires a relentless focus on the ways users currently carry out the tasks and a determination to make designs add value.

UCD principles ,[object Object],Throughout the life of the product, continue to monitor and listen to your users, and let their feedback inform your responses to market changes and competitive activity.

UCD process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UCD process ,[object Object],[object Object],Common methods used: Requirements gathering & evaluation High Interviews Requirements gathering & evaluation Low Questionnaires Design Low Participatory design Design High Card sorting Design & evaluation High Usability testing Requirements gathering Low Focus groups When to use Cost Method

Advantages/Disadvantages ,[object Object],[object Object],The product may be too specific for more general use, thus not readily transferable to other clients; thus more costly The collaborative process generated more creative design solutions to problems. May be difficult to translate some types of data into design Products require less redesign and integrate into the environment more quickly May require the involvement of additional design team members (i. e. ethnographers, usability experts) and wide range of stakeholders Users develop a sense of ownership for the product It takes more time. Assists in managing users’ expectations and levels of satisfaction with the product. It is more costly. Products are more efficient, effective, and safe Disadvantages Advantages

User centered Design

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User centered Design