This is a copy of the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process of building and creating a brand has become so different in the Social Age.
14. Yahoo answers is buzzing as well A question of answers People are asking (and answering) questions about your brand that are recreating the brand itself
17. In the meanwhile, our MM has become smarter (tougher times for his agency) Measurements need to move beyond telling MM that efforts generated 2,000 mentions and 1,200 retweets
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19. Is it a mistake to stop exploring because of lack of a concrete relationship
20. Why online data alone can be misleading for brands with a significant offline presence?