4. In recent years It has changed almost 180 degrees, and it has-been open to
the world not only through their technology, vehicles sold worldwide, also
with its new cultural industry that now is spreading to Southeast Asia,
Australia, Latin America and Europe. This new trend is called Korean Wave
5. SEOUL THE CAPITAL OF THE KOREAN WAVE.
•is the capital and largest metropolis of South Korea.
•is the world's 3rd largest metropolitan area with over 25.6 million people.
•Today, Seoul is considered a leading and rising global city, resulting from an
economic boom called the Miracle on the Han River which transformed
Korean to the world's 4th largest metropolitan economy with a GDP of
US$774 billion in 2012 after Tokyo, New York City and Los Angeles.
6.
7.
8.
9.
10. Hallyu, the Korean Wave, has swept the world, bringing South Korean culture to all
parts of the globe.
Hallyu was created like an easy way to control the economic crisis, this also helped
to increase the income.
It is an government strategy, to increase its diplomatic power in the world. It is a
cultural industry that generates exports of 2000 MD per year, this also attract
foreign people for all over the globe.
It was created as a very precise and elaborated plan with the purpose to seduce
the occidental world.
11. Hallyu, started at the end of the 90´s as a consequence of the
dragmas (Korean soap operas) succed in China, Japan and other
Asian countries.
12. Then, this economical and cultural expansion included Popular Korean
music (K-pop) and dramas (K-dramas) which are the favorites of
millions of people.
e.g.
From 2003 to 2004, the number of foreign visitors in South Korea
increased from 2.8 to 3.7 million, and the country's authorities
attribute it to the global explosion of the pop culture.
14. SNS ERA
The speed at which K-pop clips can go viral has significantly reduced
the time and expense needed to build awareness in foreign markets.
The impact of SNS is apparent when comparing the time it now takes
for Korean entertainers to gain popularity compared to the pre-SNS
era.
K-pop now relies heavily on social networking
services (SNS)
for worldwide exposure.
15. e.g.
Views for K-pop videos reached 2.3 billion on YouTube in 235 countries in 2011.
16. Target market
In contrast to Korean TV dramas, whose fan base consists of middle-aged
women, K-pop appeals to young people, particularly women, who are
already comfortable with SNS and IT (Information technology)
17. 1. Launching K-pop-based products through a “one source, multi-
use” method.
e.g.
The game and animation industries can develop characters using K-
pop content and stars. K-pop songs and singers can form the basis
for blockbuster theater productions
the K-pop Strategy
18. 2. Develop tourism packages designed for K-pop fans. Tour packages
that combine concerts, shopping and music locations can be
developed.
3. The third strategy is to collaborate with K-pop idols in new product
development and marketing. By connecting stars’ image with
product concepts, companies can enjoy substantial marketing effects
19. The fourth strategy is to use K-pop stars as models for advertising
related products. Makers of food and beverages, cosmetics and
clothing can bridge customers’ psychological distance to products by
using familiar K-pop singers that fit the product’s image.
20. S.M. Entertainment , an independent record label, talent agency, producer, and
publisher of pop music , which started and leaded the Hallyu Wave around Asia
and the world.
It was founded by Lee Soo-man, and it´s one of the three largest record labels in
South Korea.
The first K-pop group to roll out of the S.M. factory was the boy band H.O.T. in
1996.
In 2012, the company's market capitalization rose to ₩1.38 trillion (US$1.24
billion)
The k-pop temple
21. SM entertainment invest a lot of money in a rigorous process.
This process is systematically designed:
Starting with selecting prospective stars, putting them through a rigorous training
regime, producing shows and promoting globally.
Training in particular is highly engineered, trainees’ daily regimen includes not only
singing and dancing but also acting, foreign language skills and personal
development. Training is conducted by teams of experts, and trainees must pass
periodic evaluations to stay in the program. Performers can see their names on
marquees only after several years of this regimen.
22.
23. Plastic surgery
Plastic surgery has increased in Korea recently, it’s currently the most
cosmetically-enhanced nation on the globe .
This is because all the entertainment firms force to all the future K-pop stars
to have several plastic surgeries before they get renowned.
The k-pop culture has persuaded a huge quantity of teens to emulate
everything of a star: clothes, lifestyle, dance moves and even restructure their
faces and body with the purpose to look like a certain Korean star.
25. o They created a place
calles Taekwondowon
o Is located in the
province of Muju
o Opened his doors in
March 2014
o Capacity for 4500
spectators
26. o It will have an
academy to learn this
martial art
o Expected mor tan 2
million visitors each
year
27. South Korea has become an emerging power since the beginning of XXI century.
It has increased its diplomatic and geostrategic in the world.
28. Occupies a seat on the G20 and is a
standout in the Asia-Pacific economic
forum member
The current secretary general of the
united nations is a Korean
