http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.

1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down @sjagger @shanegibson

2. “I think that’s going to break.”

3. “The Customer Owns Your Brand”

4. We Still Use Old Media

5. 600 million

6. 90 Million

7. 100 million updates/day

8. 1Billion Views/Day

9. “If you think you are a leader and no one is following you... You’re actually just going for a walk”

11. The Reverse Drip

12. Don’t outsource your personal brand

13. Social Media Belongs to Everyone

15. George Moen – CEO, Blenz Coffee

20. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent

21. Listening Social media is more about listening and dialogue than it is about broadcasting.

22. Listening Tools http://Search.twitter.com http://Backtweets.com http://Google.com/alerts http://Blogsearch.google.com http://www.twazzup.com/

23. Twitter search

24. Backtweets

27. Twazzup

28. Hootsuite.com

32. Use Multiple Channels Engagementdb.com

33. Getting Real

34. Launch Plan Identify Your Goal Identify Your Target Audience Pick the Right Platforms Map out Social Etiquette and Policy Implement Listening and Engagement Strategy Know Your Market Intimately Create Content Mixing Marketing and Community Get Sociable!

35. Resources StephenJagger.com Closingbigger.net @ShaneGibson @SJagger