Internet Masterminds Group - Failing Forward with @ShaneGibson

1. Building Your Brand and Career with
Social Media

2. so·cial·ize
verb ˈsō-shə-ˈlīz
transitive verb
1 : to make social; especially : to fit or train for a
social environment <socialize people>
2 : to equip you and your organization to
capitalize on social media, driving
engagement, brand and profits <socialize
business>

3. Unconsciously Unskilled
Consciously Unskilled
Consciously Skilled
Subconsciously
Skilled
Conscious of my
Subconscious
Skill

4. “There’s no such thing as business ethics…
either you’re ethical or you’re not”
- John Maxwell

5. It’s about the people for social brands

8. 1. Don’t forget where you came from
2. Find awesome mentors
3. Be yourself
4. Share as a discipline and blog
5. Write books and publish them!
6. Be Social and be Sociable!

9. #1) Use the Levinson format
– Exec Summary
– 10 Chapters
– 10m Points per chapter
– Identify and do research first (outsource

10. #2) Interview a lot of influential experts and
community leaders
#3) Record everything & transcribe (Use
Fiverr)
#4) Hire a editor

11. #5) Share as you build and write (Twitter,
Facebook, Instagram & Slideshare)
#6) Use Createspace
#7)Book cover, Chapter 1 and then pre-sell!
#8) Events! Speak before, during and after.

13. You are in sales or you are not
persuing your dream or building you
brand.

16. Socialized.me/img:
1. Notes
2. Social Media Plan Template & Video
3. Coupon Code: imasterminds