SlideShare una empresa de Scribd logo
1 de 36
School Districts
Leadership and Communications
    in a Networked World
              @shanegibson
 Socialized.me/edu   @shanegibson
Meet…

• Your customer
• Your co-worker
• Your employee
• Your next boss….
 Socialized.me/edu   @shanegibson
“I think
  that’s
  going
to break!”

  Socialized.me/edu   @shanegibson
“The Community
 Owns Your Brand”




Socialized.me/edu   @shanegibson
901 million




Socialized.me/edu   @shanegibson
150 Million




Socialized.me/edu   @shanegibson
300 million updates/day




 Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
3Billion Views/Day




Socialized.me/edu   @shanegibson
Social Media is Not a
    Video Game




         http://www.agent-x.com.au
Socialized.me/edu   @shanegibson
Who owns social
        media?


Socialized.me/edu   @shanegibson
It Belongs to Everyone




Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
“If you think you are a
  leader and no one is
      following you...

    You’re actually just
     going for a walk”
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Social Media Policy

• Protects Schools/District Brand
• Provides Rules of Engagement
• Protects Students
• Provides a Positive Framework for
  Engagement


 Socialized.me/edu   @shanegibson
Where are you from?

           Digital Natives


        Digital Immigrants

Socialized.me/edu   @shanegibson
Wired




Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Search

     Students who had access to search
outperformed other students in standardized
  testing AND project based assignments.




 Socialized.me/edu   @shanegibson
Learning
• Byte / Bite Sized
• Collaborative (Networked Intelligence)
• JIT
• From Universal to Variable
• Social and Engaged
• Outside the firewall (public)
 Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Digital and Engaged

          •   Yammer
          •   Wikis
          •   Google Video / Audio
          •   Social working

          •   Themes
          •   Causes
          •   Hired to Connect
          •   Career Mentoring
Socialized.me/edu     @shanegibson
“A technical recruiter
told me some tech
companies seek guild
leaders in Warcraft,
Why? leadership in
digital environment --
just like work”
- Jeremiah Owyang
@jowyang


   Socialized.me/edu     @shanegibson
Listening




Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Socialized.me/edu   @shanegibson
Implementation
1. Identify Your Goal
3. Identify Your Target Audience/Stakeholder Groups
5. Pick the Right Platforms
7. Map out Social Media Policy and Train Stakeholders
9. Implement Listening and Engagement Strategy
11.Know Your Stakeholder Values, Goals and Fears
13.Communicate Mixing Communications and Community

     Socialized.me/edu        @shanegibson
Learn More:

• Slides: http://socialized.me/edu
• Podcast: http://closingbigger.net
• Twitter: http://twitter.com/shanegibson




    Socialized.me/edu   @shanegibson

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Social Media For School Districts and Educators

Notas del editor

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: Hummer Ubertor: Competitor Spam story
  4. Steve talks about the CEO. Shane talks Army and social media policy.
  5. Shane share ’s his favorite quote
  6. Steve covers Disengaged. Introduces thought leaders.