20. Social Media Policy
• Protects Schools/District Brand
• Provides Rules of Engagement
• Protects Students
• Provides a Positive Framework for
Engagement
Socialized.me/edu @shanegibson
21. Where are you from?
Digital Natives
Digital Immigrants
Socialized.me/edu @shanegibson
24. Search
Students who had access to search
outperformed other students in standardized
testing AND project based assignments.
Socialized.me/edu @shanegibson
25. Learning
• Byte / Bite Sized
• Collaborative (Networked Intelligence)
• JIT
• From Universal to Variable
• Social and Engaged
• Outside the firewall (public)
Socialized.me/edu @shanegibson
27. Digital and Engaged
• Yammer
• Wikis
• Google Video / Audio
• Social working
• Themes
• Causes
• Hired to Connect
• Career Mentoring
Socialized.me/edu @shanegibson
28. “A technical recruiter
told me some tech
companies seek guild
leaders in Warcraft,
Why? leadership in
digital environment --
just like work”
- Jeremiah Owyang
@jowyang
Socialized.me/edu @shanegibson
35. Implementation
1. Identify Your Goal
3. Identify Your Target Audience/Stakeholder Groups
5. Pick the Right Platforms
7. Map out Social Media Policy and Train Stakeholders
9. Implement Listening and Engagement Strategy
11.Know Your Stakeholder Values, Goals and Fears
13.Communicate Mixing Communications and Community
Socialized.me/edu @shanegibson