Public Media companies need to think and act like StartUps. Talk given by Shane Guiter at the IMA Conference in Austin, TX on 3/7/2012.

1. START-UP

2. An organization built to search for a repeatable and
scalable business model.

4. WE ARE START-UPS

5. 1.Most trusted brand in America
2.An abundance of content
3.TV & radio spectrum
4.Millions of passionate supporters
5.We are locally based & global in focus

6. PEOPLE DON’T
MONEY TO NBC IN
THEIR WILL

8. DISRUPTION

9. Apple Lisa to Mac
30 Models to 4
OS 9 to OSX
iPod to iPhone
Mac to iPad
iPhone to ???

11. CREATING CREATIVITY

14. MEETINGS SUCK

15. EXECUTIVE TEAM
STAND-UPS
RETROSPECTIVES
FOCUS DAYS

16. DIRECTLY
RESPONSIBLE
INDIVIDUAL

17. TEAMWORK

18. My model for business is the Beatles.
They were four guys who kept each
other’s negative tendencies in check.
They balanced each other and the total
was greater than the sum parts. And
that’s how I see business. Great things
in business are never done by one
person; they are done by a team of
people.
- Steve Jobs

21. Video Clip
Apple CEO Steve Jobs at D8: The Full, Uncut Interview: http://dthin.gs/loJOH0

22. KEEP ROCKSTARS

24. Even-keeled bosses who made time for one-on-
one meetings, who helped people puzzle through
problems by asking questions, not dictating
answers, and who took an interest in employees’
lives and careers.

25. 1.Create a culture of education
2.Provide regular, consistent feedback
3.Set time aside for weekly 1:1 meetings
4.Manage the grunt work properly
5.Publicly acknowledge good work

26. SERVICE

28. 1.Think about service as a culture.
2.The donor is not our customer.
3.If you can’t blog it - should you do it?
4.Get social - Create discussion.
5.Use research as a tool for engagement.

29. DESIGN EVERYTHING

30. Video Clip
Can design save the newspaper? Jacek Utko on TED.com: http://bit.ly/brRGRZ

31. LET’S BUILD
SOMETHING COOL

32. 1.Set 4 people from your org free
2.Give them some office space
3.Give them a tiny budget
4.Use senior staff as the board
5.Task to create a pubmedia startup

33. BUILD
MEASURE
LEARN

35. FAILING IS NOT
ALWAYS FAILURE

36. IT’S ABOUT VALUES
AND CREATIVE DESTRUCTION

37. Shane Guiter
@shaneguiter
shaneguiter.tumblr.com
sguiter@klru.org