1. SUMMER 2008: Biggest Box Office Ever! WINTER 2009: Highest Grossing Box Office for the Start of a Year! SUMMER 2009: SET TO BREAK RECORDS: Be A Part of the Action! Sources: boxofficemojo.com Movie release dates subject to change Special Savings Offer: Sign by 5/15/09: Receive 33% Off a contract of 13 weeks or more Sign by 5/29/09 : Receive 25% Off a contract of 13 weeks or more Harry Potter and the Half-Blood Prince The Harry Potter series has: Grossed $1.4B Ice Age: Dawn of Dinosaurs 2006 Ice Age: The Meltdown: Grossed $195M Transformers: Revenge of the Fallen 2007 Transformers: Grossed $319M Land of the Lost Will Ferrell’s last four flicks: Grossed $400M Up The last four Pixar flicks: Grossed $936M Night at the Museum 2 2006 Night At The Museum: Grossed $251M Angels & Demons 2006 The Da Vinci Code: Grossed $218M X-Men Origins: Wolverine 2006 X-Men: The Last Stand: Grossed $234M

2. The Movies: America’s Favorite Entertainment Destination Source: MPAA 2007 Entertainment Industry Market Statistics, Billboard Magazine November 2007, Crain’s New York Business January 2008 Attendance Concerts: 51 Million Shows: 12 Million Sporting Events: 198 Million Movies: 1.4 Billion

4. Cinema Advertising Breaks Through

6. When this Story is Front Page of the New York Times, it Begs a Reminder… If You’re Not in Cinema, You Should Be While much of the economy is teetering between bust and bailout, the movie industry has been startled by a box-office surge that has little precedent in the modern era. Suddenly it seems as if everyone is going to the movies, with ticket sales this year up 17.5 percent, to $1.7 billion , according to Media by Numbers, a box-office tracking company. And it is not just because ticket prices are higher. Attendance has also jumped, by nearly 16 percent . If that pace continues through the year, it would amount to the biggest box-office surge in at least two decades. Americans, for the moment, just want to hide in a very dark place, said Martin Kaplan, the director of the Norman Lear Center for the study of entertainment and society at the University of Southern California. “It’s not rocket science,” he said. “People want to forget their troubles, and they want to be with other people.” Helping feed the surge is the mix of movies, which have been more audience-friendly in recent months!... Posted at http://www.nytimes.com by Michael Cieply and Brooks Barnes February 28, 2009 “ In Downturn, Americans Seek Silver-Screen Lining”

9. Source: OTX FirstLook Survey, May 2006 Patrons Enjoy FirstLook

11. Cinema is One of the Most Engaging Ad Environments of all Major Media Consumers pay attention to ads in cinema at a rate of 2.5 times greater than television * *Source: Jack Myers Media Business Report, "Jack Myers Emotional Connections Survey of 8,000 Americans on Audience Attentiveness to Advertising" as cited in JackMyers.com "Daily Data," as cited March 18, 2008, NCM Attitude and Recall Test, April 2008;

12. Cinema Ads Drive Purchase Intent Cinema ads are TWICE as effective as television ads driving consumers to consider purchasing a product being advertised Source: Myers Publishing/OTX, October 2006, NCM Primary Studies May 2003 – June 2007