1. S Paradigm Consultants
Reputation Management Advisory
Credentials Presentation - 2012
Flat #104, J.M. Apartments, Somajiguda, Hyderabad-16
T: +91.99490.93501 URL: www.sparadigm.in

2. About Us
• Young reputation management advisory firm
• Offers communication services on image & reputation
management
• Founded by Shankar Chelluri – brings over 18 years
experience in Journalism / PR & Corp. Comm.
• Helps clients navigate business with better
communications to build brand & manage reputation
• Work with reputed partners to offer one-stop services

3. Areas of Expertise
 Media Relations
 CSR & Stakeholders’ Engagement
 Advertising & Sponsorship
 Brand Strategy & Application
 Marketing Collaterals & Internal Communications
 Issues & Crisis Communications

4. Media Relations
 Develop comprehensive annual media strategy
 Development of media docket - corporate/spokesperson
profiles, press releases, regular media updates with e-kit
uploaded on client website
 Design media docket with branded scribbling pad & pens
with logo
 Media interactions – press conference, exclusive
interactions and interviews
 Factory visits & FAM trips
 Support of photo / video capturing of events/conferences
 News tracking – print / TV / online
 Support for executing press conference – hotel booking,
audio/video, backdrop etc

5. CSR & Stakeholders’ Engagement
 Develop Corporate Social Responsibility Policy & align
with UN Millennium Development Goals (MDG)
 Identify relevant CSR activities for client business
based on ground assessment study of needs
 Develop the activity calendar for all activities for 3-5
year period with budgets, timelines & deliverables
 Develop Social Audit Model of CSR activities
 Identify and develop Stakeholders Engagement Model
– helps keep client business environment engaged
 Define specific message/activity for all stakeholders
with budgets, timelines and outcome
 Monitoring CSR & Stakeholder Plan & impact on brand

6. Advertising & Sponsorship
Advertising Events/ Sponsorships
 Develop advertising  Develop plan align with
campaign plan brand strategy
 Selection of medium with  Explore opportunities for
RoI evaluation sponsorship to enhance
 Identification of correct product & brand value
avenues  Explore events with brand
 Develop proper theme- relevance & sponsor
based creative  Involve with sponsorship
 Advertising aligned with PR for lot of corporate, sports,
roll-out to complement events
 Explore new avenues for  Develop company policy for
advertising events/sponsorship

7. Brand Architecture, Design &
Applications
 Define & develop brand architecture based on client
business model
 Develop creative design & theme
 Develop Corporate Identity Manual (CIM)
 Application of brand – use of logo on corporate identity
(stationery), vehicles, store, computers & laptops,
stickers for staff among others

8. Marketing & Internal Communications
 Corporate/Brand films - Concept, design, theme & script
 TV commercials – design, script and media plan
 Radio Spots – Script, Theme & Media Plan
 Collaterals (brochures/flyers/Annual Reports) – Concept,
design, content & printing
 Website or web portal design – Design, Theme, Wireframe,
SEO, Payment Gateway, e-Com enabling, Content
Management Suite, Digital Publishing, Website Analytics
with recommendations on design & content
 Digital support on website/portal with Social Media like FB,
LI, Twitter etc
 Scale Model design based on architect CAD drawings
 Newsletter – external/in-house, intra-net content for
keeping staff engaged

9. Issues & Crisis Communications
 Develop crisis communication manual
 Handle media relations during the crisis & constantly
engage media
 Define messaging platform to be used during crisis
situation
 Identify senior company spokesperson to talk with
media
 Identify media and work with them during crisis
 Recommend engagement with stakeholders with
different programmes
 Media training to operate in crisis situation

10. Clients
• East Coast Energy Private Limited
• Athena Chhattisgarh Private Limited
• Forum for AP CROs
• Exleaz Consulting
• Microfinance Institutions Network
• Patil Rail Infrastructure
• Alexandria Knowledge Park
• Vishwa Infrastructure & Services
• Sreenidhi School, Sreenidhi Institute of Science & Tech
• Azri Solutions

11. Engagement Model
• Assignment – this is one-time task executed to
client brief; e.g. like product launch, website
development, press conference or support in terms of
information, report
• Short-term: this is a three-month engagement to
handle simple mandates, crisis & issues management
or campaign for a company wanting to understand
use of PR & Comm
• Retainer – these are 12-month mandates with
clients who value the role of PR & Comm. for business
and want to leverage this function for better business
sense

12. Team
 Shankar Chelluri - Founder Director. Brings 18 years of
experience of Business Reporting with Indian Express, Deccan
Chronicle & Times of India, Public Relations with Vaishnavi
Corporate Communications & served as Regional Director – South.
Also worked as Head & GM – Corp Comm. with GMR Hyderabad
International Airport
 Dr. C. Nagalakshmi, Ph D – Partner. Brings over 15 years of
academic & teaching experience having been a faculty with Dept.
of Sociology, University of Hyderabad, Nalsar Law University, IIIT –
Hyderabad and Center for Innovation in Public Systems, CIPS –
ASCI
 Sudarshan D – Consultant. He has over 12 years experience in
Media Relations and worked with Genesis PR & Vaishnavi Corporate
Communications. Well networked in the media in Hyderabad and
Rest of AP and brings lot of experience in handling events &
activities for clients

13. To reach me:
Office: +91.40.6576.3501 HP: +91.99490.93501
Mail: shankar@sparadigm.in or chelluri.shankar@gmail.com
URL: www.sparadigm.in