SEO Cheat Sheets for WordPress

1. 1. Install Wordpress 4. URL structure for posts 6. Opmize theme: Header 8. Must have plugins
choose an intelligent domain‐name which opmize your URL structure by using the opmize your tle, choose an ideal tle for Add link aEribute for doing pagerank sculpng
contains keyword(s) (if possible) properes of wordpress (permalinks) all kinds of pages of your blog: #4 the easy way
choose the „right“ TLD for don‘t include the category in your post‐ if necessary, do the same with your Custom Query String Reloaded to change the
you URLs, perhaps if you change the category of descripons number of posts displayed in your archives,
a post later, wordpress will not create a new dont‘t let search engines indexing all of categories…
2. robots.txt URL your pages to avoid duplicate content: #5 Dagon Design Sitemap Generator to create a
by including a four‐digit number, your post add some language informaon: #6 HTML‐sitemap for beEer internal linkbuilding
create a file & name it „robots.txt“ URL is opmized for Google News (perhaps specify the locaon of your robots.txt: #7 Google XML Sitemaps to create web‐sitemaps
put it in the root directory of your domain you want to get in there) Pagebar 2 to opmize the navigaon in your
to allow the bots of all the search engines don‘t include too much folders blog
to crawl all of you content, insert #1 in your Similar Posts to opmize your internal link
for example you can set your post URL by 7. Opmize theme: Body
robots.txt using #3 structure
be careful with the use of robots.txt, you Sociable includes buEons for social
can harm your blog by using it the wrong remove the link of your posts headline
bookmarking pages in your posts
way, beEer read this great tutorial use headlines to highlight text passages as
important, not to style your your design wpSEO to opmize tle, descripon & keywords
5. Choose your theme (also remove the <h2>‐headlines from your easily
sidebar
3. .htaccess you can find many themes, here are some
use pagerank sculpng careflully
great resources:
9. Usertracking
create a file & name it „.htaccess“ Theme Viewer
put it in the root directory of your domain Theme Designer Hint: install a usertracking system to analyse your
to set your default URL with www, edit Candy College all the steps of this cheat sheet are only traffic (for example use Google Analycs)
your .htaccess and insert #2 Bloggonaut some basics
Wordpress will also use .htaccess to create Wordpress Themes with this cheat sheet it is possible to
speaking URLs Noupe create a wordpress, nearly opmized for 10. Adding a sitemap
to use .htaccess, your apache webserver Magazine Themes search engines
have to supports mod_rewrite Hackwordpress to have success in search engines, it is add your sitemap in Google Webmastertools
Dr. Web also very important to get backlinks,
download some themes you like, but also connect and interact with other bloggers 11. Archives
inspect the source code of the theme: be
Hint: A more detailed resource to opmize thats topic for another cheat sheet 
your WP blog: Joost de Valk sure that the source code is well structured
create a monthly & weekly archive
Example & Code Area
#1: User‐agent: * #5: <?php if( is_day() || is_tag() || is_search() || is_404() || is_author() ) { echo "<meta name="robots"
Disallow: content="noindex,follow,noodp"/>"; } else { echo "<meta name="robots" content="index,follow,all,noodp
#2: RewriteCond %{HTTP_HOST} ^domain.tld$ [NC] "/>"; } ?>
RewriteRule ^(.*)$ hEp://www.domain.tld/$1 [R=301,L] #6: <meta name="language" content=„en" />
#3: /666%post_id%‐%postname%/ #7: <meta name="siteinfo" content="robots.txt" />
#4: <tle>
<?php if (is_single()) { ?><?php the_tle(); ?> | tekka.de</tle><?php ;} ?>
<?php if (is_page()) { ?><?php echo wp_tle(); ?></tle><?php ;} ?>
…
By Markus Walter, Munich 2008, V 1.0 Cheat Sheet: SEO for Wordpress – powered by hEp://www.tekka.de 1

2. Sidebar content Create a weekly archive Addional hints
you don‘t have to put the same sidebar‐elements on all kinds of pages, for exemple create a new stac page and insert the use Feedburner to opmize your feed
the element „New posts“ is not necessary on home (there you already have the new code #1 for the weekly archive overview track the acvies of the search engine spiders with
posts) page Crawltrack
to control the power of your pages, you can use pagerank sculpng, but carefully link to that weekly archive overview page protect your content with Bot‐Trap
(for further informaon read an arcle of Johannes) from every page of your blog (same for your with the plugin Popularity Contest you can easily provide your
put the following elements at your sidebar, some with nofollow (the nofollow html‐sitemap burner‐posts on different places on your blog
elements are highlighted) link to the weekly archive by including #2 save your database automacly with the plugin Wordpress
by not linking to all the categories from all pages, you can create clusters of pages on all your posts Database Backup !!!!
with same topics by creang a weekly archive you can
by linking to the x new posts from many pages you can accelerate the indexing of opmize your internal links Useful links
these posts
by not linking to all the archive pages (a~er 2 years blogging you have 24 links to Wordpress Download (english | german)
monthly archives) you can use the power of each post more intelligent
Ping to other services
Template tags (english | german)
the latest comments on your pages make sure, that there is acon on your pages Wordpress forums (english | german)
by pinging other services you can
accelerate the indexing of your posts
Home
but don‘t ping too much services
categories
example‐ping‐list, you can configurate in
Cheet Sheat: SEO for Wordpress
archive (monthly)
your Wordpress properes:
latest comments Version 1.0
Page 1: Steps to create an opmized Wordpress blog
hEp://ping.wordblog.de/
Post Page 2: Addional informaon, hints & links
hEp://ping.blogstart.de/
new posts (i prefer 3‐5 new posts)
hEp://xmlrpc.blogg.de/
categories (excepon: the category the post belong to, link this category without Author:
hEp://rpc.pingomac.com/
nofollow) Markus Walter is working near Munich at SevenOne
hEp://rpc.technora.com/rpc/ping
archive (monthly) (excepon: the month the post is published, link this month Inermedia GmbH, a subcompany of the ProSieben Sat.1
hEp://ping.feedburner.com
without nofollow) Media AG. There Markus is responsible for SEO and web
hEp://api.my.yahoo.com/RPC2
latest comments analycs.
hEp://blogsearch.google.com/ping/RPC2
hEp://www.blogpeople.net/servlet/
Archives, Pages Contact:
weblogUpdates
new posts Email: walter[dot]markus[at]gmx[dot]com
hEp://rpc.weblogs.com/RPC2
categories Skype: m‐walter | ICQ: 117319378
hEp://ping.wordblog.de/
archive (monthly) Website: hEp://www.tekka.de [feed]
latest comments XING | Linkedin
Example & Code Area
#1: <?php wp_get_archives('type=monthly&show_post_count=1'); ?>
#2: <a href="hEp://www.domain.tld/<?php the_me('Y'); ?>/?w=<?php the_me('W'); ?>">All posts from week<?php the_me('W'); ?> / <?php the_me('Y'); ?></a>
By Markus Walter, Munich 2008, V 1.0 Cheat Sheet: SEO for Wordpress – powered by hEp://www.tekka.de 2