This document provides guidance on using social media to promote the Bainbridge Island Rotary club. It began using Facebook and Twitter in 2011 which led to over 100,000 Facebook views. The document outlines how to use these tools to promote events, share information from Rotary International, and engage the local community. It emphasizes connecting with others, building community, and making an impact with 140 characters on Twitter. The document also cautions about spam, trolls, and controversy online and provides tips for compliance with Canadian anti-spam laws. Contact information is provided for the authors.

1. Succeed with Social Media
The Bainbridge Island Experience

2. Pee tr
rsnes
Shannon Evans
Marit Saltrones

3. #RI5020

4. H tr - R tr
is y oay
o
A cio
utn
More than 50 years of tradition
April 2011
• Inactive Facebook page
July 2011
• 103,838 Facebook views
• How we got here

5. C s Su y
ae td
T oP g s T oP ro e
w a e – w up ss

6. F c b o Cu P g
ae o k l a e
b
• Promote Events
• Share Rotary Int’l
• Promote Local
Community
• Record and Take
Part in History as it
Happens

7. Po f inte er s
ro is h M tic

8. W e o te u t n
e k fh A cio

9. D g a dL g s
o s n eo –
W oK e ?
h n w!

10. USE THE TOOLS THEYUSE
W is your target?
ho

11. C m u ic t nT o
o m n aio o l s

12. T it r
wt e
C m u it B il ga dL tn gC ne
o m n y ud in n is in e tr
e
140 Powerful Characters:
•Connect W Others
ith
•Build Community
•Promote Awareness
•Build Consensus
•Make an Impact

13. T it r b civs
w t O j te
e e
• Add content about events related to your community, your
projects
• “Retweet” (share) other’s Tweets to build rapport
• Ask questions to build interest
• Sparingly add links to related materials and sites
• Creating and sustain community – be a good neighbor

14. F lw n B
oo a d e
l
F lw d
oo e
l
• Neighbors – Kingston,
Silverdale, Poulsbo,
Bainbridge Island, etc
• Friends of friends
• Influencers – Bill Gates,
Melinda Gates,
Gatespolio, Rotary
International

15. P wr f wtr
o e o T ite

16. P wr f wtr
o e o T ite
• Results of a twenty minute participation in a
#washeval chat:

17. Sid S ae
le h r
Expand Reach with
Links to:
•Facebook Page
•Twitter Account
•Linked In Page
•Club Website

18. L k dnG o p
in e I ru s

19. M n g gTo b
a a in ru l
e
SPAM
Trolls
Controversy

20. Sa
pm
• What is Spam? Compliance is easy!
• Emails that advertise or promote a • Give clear notice of opportunity to opt-
commercial product or service, such out in every email message. This can be
as membership in the organization or return email address or other Internet-
the sale of organization publications, based mechanism that is capable of
events, etc. receiving opt-out requests for at least 30
days after the transmission of the
• Members are generally excluded original message.
• Further, if recipient has opted-out,
sender may not exchange or otherwise
transfer or release email address of
recipient even within club.
• Email service protects Club from fines
and other liabilities.
C anad ian Law
figh ts p am .gc .c a • Constant Contact, easy to use &
protects us.

21. Discussion

22. Follow Us:
Shannon Evans
pshannon.evans@gmail.com
Marit Saltrones
m.saltrones@gmail.com

23. On the W -
eb
bainbridgeislandrotary.org
Facebook -
Bainbridge Rotary Auction
Bainbridge Island Rotary
Twitter - Bainbridge Rotary