3. Target – “Lite Greens”
• Care about sustainability when asked but it’s
not a top concern for them
• Sustainable when convenient
• Largest portion of Temple students
4. Research Methodology
• 8 individual interviews
• Students are considered “lite greens”
• Ranging from freshmen to senior
5. Recurring Themes
• Opinions about Temple
• Personal habits
• Peer influence
• Money responsibility
• Green responsibility
6. Recurring Themes
• Opinions about Temple • Personal habits • Peer influence
• Money responsibility • Green responsibility
7. Insight:
We are creatures of habit…
but succumb to peer pressure (at least at home)
“It’s a common sense kind
of thing.”
“I mean I care but I wouldn’t go too far out of my way to
do it if my parents didn’t yell at me that much.”
“I guess people really don’t think about [turning lights off in
academic buildings]. I feel like people think that someone else
will be using it afterwards, and they just leave it on for them.”
8. Insight:
Temple students believe saving money is important
“Stressing about money was the worst”
“I split the electric bill so it’s unfair if I leave my
things plugged in, [my roommates are] paying for
it.”
“Definitely paying for college. That’s my number one right there.”
“I try not to spend money around campus on junk food or plan
accordingly so I do not have to drive back and forth to temple.
Also, I look for cheaper books or rentals from the library.”
9. Insight:
Temple students find their peers, faculty, and
University as whole do not conserve energy
“I think there are small groups of people on campus
that are very interested in that topic but I think on the
whole, most kids don’t care. They just don’t care.”
With conserving energy specifically, do you think
Temple tries to conserve energy? “No… we’re wasting
all this money on all these unnecessary things…”
“You don’t see people going around turning off
lights or turning off computers most people just
keeps that stuff on...”
10. Insight:
Students find flyers ineffective
Have you ever done anything because of anything on a flyer?
“No, not really.”
Do you notice any flyers, does any stand out?
“No, I look at them at it’s tons of colored paper.
I don’t even focus on them.”
Have you ever done anything on campus because what a flyer said?
“No, not unless I knew about it already.”
11. Recommendations
Place signage encouraging
students to “switch off” where
flyers are not
Bridge the gap between
home & school habits
Target opinion leaders
to influence students
Make the students feel that
they’re not shouldering the
burden of energy conservation
