1. Digital Marketing Presentation
By: Shan Shah

2. Goals of Campaign
• Reach the target audience across the Globe
• Provide them with Information
• Tell why should they purchase Microsoft?
• Generate revenue for client

3. Target Audience
• Students
• Professionals
• Global Market

4. About the Surface

5. KPI
•
•
•
•
Search Engine results
Google AdWords traffic
Sales of the new tablet
Google Analytics tool

6. Big Idea!
• Increase the sales
• Reach to the target audience to make them
potential buyers

7. Tools & Tactics
• Social Media
– Facebook page
– YouTube Video Ad

8. Bloggers

9. Budget
• YouTube ads = 10 cents per view
– Total/ Month = $1000
• Facebook advertisement budget = $7,500
per Month
• Surface provided to Bloggers = $2000
• Agency Fee = $39,000
• Total = $49,500

10. Summary
• Promote Surface Tablet
• Reach the target group
• Increase profit for client