This is a presentation deck by BalticMiles, for their win for Global Innovation in Technology Award at Loyalty 2013. If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

1. DRIVING
RECORD HIGH
Annika Davidsone
ENGAGEMENT
Marketing Director
WITH
Loyalty 2013 Conference
Dubai, February 27, 2013
INNOVATIVE
TECHNOLOGY

2. WE ARE A
LOYALTY
MANAGEMENT
COMPANY WITH
AN AIM TO BE
THE LEADER IN
NORTHERN AND
EASTERN EUROPE
NON-AIRLINE
+40%
REVENUE
GROWTH IN
2012

3. WE LOVE TO
GIVE OUR
MEMBERS
MORE
THAN THEY
EXPECT

4. HOW WE USED
TECHNOLOG 3 SIMPLE
Y
+
TRUTHS
TO CREATE OUR MOST
INNOVATIVE CAMPAIGN

5. PEOPLE
LOVE TO
1
CREATE

7. 1. What should our new membership level be called?
2. What should members do to reach this level?
3. What privileges should these members enjoy?

8. HOW MANY IDEAS
DID WE RECEIVE?

9. ?

10. IDEA
BOOK OF
500+
PAGES

13. PEOPLE
⚔
 2
LIKE TO
COMPETE

14. PERSONAL
GOAL
FOR EACH
USER

15. How we segmented How we created the
BalticMiles users
individual tasks
TOP20 clients by
Reach a personal target
total spending in
and get +50% of points
0.1 %
each category
Active in past 6
months with more Reach a personal target
12.9 %
than 1000 points
accrued
and get +50% of points
Less than 1000 points Visit 5 partners
accrued in past 6 and get +500 points
87 %
months

16. PEOPLE
APPRECIATE
PERSONAL
3
APPROACH

17. 500 000
UNIQUE
WELCOME
VIDEOS

18. DATA
SOCIAL
APP
SYNC

20. Alex
ALEX

22. ⚔
THE RESULTS

23. HIGHEST
48% 22% CONVERSIO
opened
CTR
N RATES
IN THE HISTORY OF
0.1 %
BALTIC
MILES
53% 16%
12.9 %
opened
CTR
5%
OF THE ACTIVE
DATABASE SEGMENT
MULTIPLIED THEIR
22% 7% ALREADY HIGH
NUMBER OF POINTS
87 %
opened
CTR
EARNED BY
3.5
TIMES

24. 1
⚔ 2
3
PEOPLE PEOPLE
PEOPLE
LOVE TO LIKE TO
APPRECIATE
CREATE
COMPETE
PERSONAL
APPROACH

25. THANK YOU!
Annika Davidsone / Marketing Director / BalticMiles