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Enterprise Social
Networking
What Why & How?
09:30-09:45am

Introduction

09:45-10:30am

Session 1: Why should I bother with Enterprise Social Networking?
(Chris Clark, Creative Sharepoint)

10:30-10:45am

Tea and Coffee Break

10:45-11:30am

Session 2: What Enterprise Social Networking tools are available to me?
(Chris Clark, Creative Sharepoint)

11:30-11:45am

Break

11:45-12:30pm

Session 3: How should I go about implementing Enterprise Social Networking?
(Kyle Hudson, Yammer)

12:30-12:45pm

Conclusion and Q&A

12:45-13:30pm

Buffet Lunch and Networking
Working with
Office
365, Yammer, S
harePoint &
CRM

3 Gold Partner
Certifications, Yammer
Professionals & Cloud
Accelerate
Gold Collaboration and Content
Gold Customer Relationship
Management
Gold Digital Marketing
Cloud Accelerate

Recent Acquisition by
Pythagoras with focus
across the Microsoft
Stack

Locations in:
London
Maidenhead
Birmingham
Stockholm

85 Strong
Workforce

Social at Core of Our
Culture with Focus on
Business Needs not
Technology
Chris
Clark

Marketing
Manager

Why Bother
with Enterprise
Social
Networking?
Chris Clark
Marketing Manager
Email: chris.clark@creative-sharepoint.com
Twitter: @chrisclark005

Working Extensively with Microsoft
Regular Client Facing and Workshops
Social Champion on Internal & External Networks
Regular Community Contributor (NBSP and CMSWire)
What Enterprise Social Networking Is, and
What it Isn't

Session 1 Points

Typical Use Cases of Enterprise Social

How Real World Organisations are Using
Enterprise Social
“Social networking-type
applications will become as
ubiquitous in the workplace
as Microsoft Office tools and
will likely replace e-mail as the
dominant form of corporate
communications”
System is in state A

Intended systems state B

e.g. “as-is process”

A

e.g. “to-be process”

Intervention
Systems implementation & Rollout

B
B
Change
Management

B*
(Riemer, 2012)
?

A

B
X

Y

C
(Riemer, 2012)

Co-evolution of organisational
system and technology

D
S

Social

Social Praise
“Thank you for the mindmap and for sharing
your experience with us”

Informal Talk
“Congratulations on your baby. Wish you all
the best!”

Organising

Work Coordination
“@stu Can you please give Jon access to the.
(KDF). Thanks!”

Meeting Organisation
“This appointment is inconvenient. I would
prefer 01.10 3pm”

C

Crowd Sourcing

Problem Solving
“What can I do with RAD studio that I can’t
do with Visual Studio?”

Idea Generation
“Curious to know how we can make the
group more useful to those who have
joined?”

I

Information
Sharing

Input Generation
“#Cloudcomputing The Digital Magazine
reports http//www…”

Information Storage
“Presentation of team goals (Checklist for
Quality assurance)…”

A

Awareness
Creation

Status Updates
“[I am] In my daily update meeting with my
partner in Waldorf”

Event Notifications
“On 8th of September Capgemini organizes
another Cloud Computing Conference…”

L

Learning &
Linkages

O

(Riemer, 2012)

Discussion and Opinions
“As long as they offer a better service or better quality in general price isn’t really an issue”
Genres

Communardo

IREKO

Capgemini

Deloitte

NAB

Discussion & opinion

2.47%

17.73%

39.96%

41.32%

38.25%

Status update

12.83%

11.51%

13.88%

4.99%

2.97%

Event notifications

3.29%

4.29%

0.42%

8.49%

1.72%

Problem solving

18.53%

4.12%

16.91%

10.94%

11.96%

Idea generation

0.44%

3.11%

0.00%

5.77%

11.55%

Provide input

7.89%

7.82%

10.36%

13.53%

13.24%

Work coordination

46.27%

21.76%

1.55%

2.22%

0.16%

Meeting coordination

0

17.98%

0

0

1.14%

Information storage

2.85%

5.29%

0

0

0

Social praise

5.15%

4.12%

6.55%

7.94%

13.30%

Informal talk

0

2.27%

9.87%

4.39%

5.71%

Other

0

0

0.49%

0.42%

0

100.00%

100.00%

100.00%

100.00%

100.00%

(Riemer, 2012)
Session 1 Key Takeaways
1.
Don’t Treat an
ESN Rollout
Like a Typical IT
Project.

2.
Benefits Are Not
Predictable, But
Generic Use
Cases Exist.

3.
Use Cases Vary
Depending on
Context and
Situation.
Chris
Clark

What Tools are
Available for
Enterprise
Social
Networking?

Marketing
Manager
Industry Vendors and Microsoft’s Social
Story

Session 2 Points

Yammer and SharePoint for Enterprise
Social

The Microsoft Roadmap for Social
Predicted Industry Growth (Gartner, IDC)
5000

$4.5B

4500

4000

3500

3000

2500

2000

$1.4B

1500

1000

$767M

500

$840M

0
2011

2012

2013

2014

2015

2016
LEADERS

CHALLENGERS

Gartner’s Magic Quadrant for
Social Software in the
Workplace

Microsoft

IBM

Jive Software
Tibco Software
NewsGator
Atlassian

OpenText
Huddle
blueKiwi
Igloo

ABILITY TO EXCECUTE

“Leaders are well-established
vendors with widely used social
software and collaboration
offerings. They have established
their leadership through early
recognition of users’
needs, continuous
innovation, overall market
presence, and success in
As
delivering user-friendly andof September 2013

Salesforce.com

VMware

Novell

SAP
Cisco

Google
Telligent (Zimbra)

Acquia

Liferay

Zyncro

NICHE PLAYERS
COMPLETENESS OF VISION

VISIONARIES
12th May 2010

10th May 2011

27th February 2013

SharePoint 2010 General Availability

Skype Acquisition

SharePoint 2013 General Availability

2010

2011

2012

2013

25th January 2011

25th June 2012

Lync General Availability

Yammer Acquisition
SharePoint MySite
SkyDrive

Newsfeed

Sites

Conversations and
activities are consolidated

Site feed

Document
library

Discussion
board

Wiki

Blog

Task List

SharePoint Sites
SharePoint MySite
SkyDrive

Newsfeed

Sites

Conversations and
activities are consolidated
and filtered

Site feed

Document
library

Discussion
board

Wiki

Blog

Task List

SharePoint Sites
SharePoint Demo
Yammer Network
Inbox

Home

Notifications

Conversations and
activities are consolidated

Group feed

Files

Notes

Network Groups
31
Yammer Network
Inbox

Home

Notifications

Conversations and
activities are consolidated
and filtered

Group feed

Files

Notes

Network Groups

32
Yammer Demo
Users

Documents

Data
Basic
Integration

Deeper
Connections

Connected
Experiences

Option to replace
SharePoint Newsfeed with
Yammer
Yammer app for
SharePoint

User experience

New experiences that
combine
social, collaboration, email, i
nstant messaging, voice
and video

Summer 2013

Single sign-on
Office Web Apps

Autumn 2013
Project Site Demo
Session 2 Key Takeaways
1.
Think
SharePoint AND
(not versus)
Yammer as a
Rule of Thumb.

2.
Integration is
Here, Further
Integration is
Coming.

3.
Consider CloudReadiness and
SharePoint
Version.
How Can
Organisations
Implement
Enterprise
Social
Networking?

Kyle
Hudson
Office 365
Blackbelt
Kyle Hudson
Office 365 Specialist
Email: kyle.hudson@microsoft.com
Being successful means changing how you work
IT

HR

Sales

Marketing
The Social Journey
Step 1: Define Your Vision
Step 2: Map to Value
Step 3: Work Social
Step 4: Drive Success
Step 5: Evaluate, Adapt & Iterate
Four Factors for a Successful Journey
% of engaged users

With adequate user
training and ongoing
communication of
Yammer’s benefits

Formal
launch

Yammer begins to
spread virally

People leave
(no value)
Preparing for
adoption
Without adequate
user training and
communication

Free Service

Time

Premium Service
Enterprise Social
Networking
What Why & How?

Conclusion and Q&A
Enterprise Social Networking Event – Calls to Action

1
See your leaflets for a product comparison and decision matrix

2
1 day free consultancy with a 1 day workshop

3
Register for a follow-up roundtable
Many Thanks
www.creativesharepoint.com
References
Riemer, K., 2012. S.O.C.I.A.L – Emergent Enterprise Social Networking Use Cases: A Multi Case Study
Comparison

Riemer, K., 2012. Keynote on Enterprise Social Network Adoption [online] Available at:
http://www.youtube.com/watch?v=aFTfklrEOvA [Accessed 16 December 2013)

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Driving Business Value with Enterprise Social

  • 2. 09:30-09:45am Introduction 09:45-10:30am Session 1: Why should I bother with Enterprise Social Networking? (Chris Clark, Creative Sharepoint) 10:30-10:45am Tea and Coffee Break 10:45-11:30am Session 2: What Enterprise Social Networking tools are available to me? (Chris Clark, Creative Sharepoint) 11:30-11:45am Break 11:45-12:30pm Session 3: How should I go about implementing Enterprise Social Networking? (Kyle Hudson, Yammer) 12:30-12:45pm Conclusion and Q&A 12:45-13:30pm Buffet Lunch and Networking
  • 3. Working with Office 365, Yammer, S harePoint & CRM 3 Gold Partner Certifications, Yammer Professionals & Cloud Accelerate Gold Collaboration and Content Gold Customer Relationship Management Gold Digital Marketing Cloud Accelerate Recent Acquisition by Pythagoras with focus across the Microsoft Stack Locations in: London Maidenhead Birmingham Stockholm 85 Strong Workforce Social at Core of Our Culture with Focus on Business Needs not Technology
  • 5. Chris Clark Marketing Manager Email: chris.clark@creative-sharepoint.com Twitter: @chrisclark005 Working Extensively with Microsoft Regular Client Facing and Workshops Social Champion on Internal & External Networks Regular Community Contributor (NBSP and CMSWire)
  • 6. What Enterprise Social Networking Is, and What it Isn't Session 1 Points Typical Use Cases of Enterprise Social How Real World Organisations are Using Enterprise Social
  • 7. “Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace e-mail as the dominant form of corporate communications”
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  • 16. System is in state A Intended systems state B e.g. “as-is process” A e.g. “to-be process” Intervention Systems implementation & Rollout B B Change Management B* (Riemer, 2012)
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  • 19. ? A B X Y C (Riemer, 2012) Co-evolution of organisational system and technology D
  • 20. S Social Social Praise “Thank you for the mindmap and for sharing your experience with us” Informal Talk “Congratulations on your baby. Wish you all the best!” Organising Work Coordination “@stu Can you please give Jon access to the. (KDF). Thanks!” Meeting Organisation “This appointment is inconvenient. I would prefer 01.10 3pm” C Crowd Sourcing Problem Solving “What can I do with RAD studio that I can’t do with Visual Studio?” Idea Generation “Curious to know how we can make the group more useful to those who have joined?” I Information Sharing Input Generation “#Cloudcomputing The Digital Magazine reports http//www…” Information Storage “Presentation of team goals (Checklist for Quality assurance)…” A Awareness Creation Status Updates “[I am] In my daily update meeting with my partner in Waldorf” Event Notifications “On 8th of September Capgemini organizes another Cloud Computing Conference…” L Learning & Linkages O (Riemer, 2012) Discussion and Opinions “As long as they offer a better service or better quality in general price isn’t really an issue”
  • 21. Genres Communardo IREKO Capgemini Deloitte NAB Discussion & opinion 2.47% 17.73% 39.96% 41.32% 38.25% Status update 12.83% 11.51% 13.88% 4.99% 2.97% Event notifications 3.29% 4.29% 0.42% 8.49% 1.72% Problem solving 18.53% 4.12% 16.91% 10.94% 11.96% Idea generation 0.44% 3.11% 0.00% 5.77% 11.55% Provide input 7.89% 7.82% 10.36% 13.53% 13.24% Work coordination 46.27% 21.76% 1.55% 2.22% 0.16% Meeting coordination 0 17.98% 0 0 1.14% Information storage 2.85% 5.29% 0 0 0 Social praise 5.15% 4.12% 6.55% 7.94% 13.30% Informal talk 0 2.27% 9.87% 4.39% 5.71% Other 0 0 0.49% 0.42% 0 100.00% 100.00% 100.00% 100.00% 100.00% (Riemer, 2012)
  • 22. Session 1 Key Takeaways 1. Don’t Treat an ESN Rollout Like a Typical IT Project. 2. Benefits Are Not Predictable, But Generic Use Cases Exist. 3. Use Cases Vary Depending on Context and Situation.
  • 23. Chris Clark What Tools are Available for Enterprise Social Networking? Marketing Manager
  • 24. Industry Vendors and Microsoft’s Social Story Session 2 Points Yammer and SharePoint for Enterprise Social The Microsoft Roadmap for Social
  • 25. Predicted Industry Growth (Gartner, IDC) 5000 $4.5B 4500 4000 3500 3000 2500 2000 $1.4B 1500 1000 $767M 500 $840M 0 2011 2012 2013 2014 2015 2016
  • 26. LEADERS CHALLENGERS Gartner’s Magic Quadrant for Social Software in the Workplace Microsoft IBM Jive Software Tibco Software NewsGator Atlassian OpenText Huddle blueKiwi Igloo ABILITY TO EXCECUTE “Leaders are well-established vendors with widely used social software and collaboration offerings. They have established their leadership through early recognition of users’ needs, continuous innovation, overall market presence, and success in As delivering user-friendly andof September 2013 Salesforce.com VMware Novell SAP Cisco Google Telligent (Zimbra) Acquia Liferay Zyncro NICHE PLAYERS COMPLETENESS OF VISION VISIONARIES
  • 27. 12th May 2010 10th May 2011 27th February 2013 SharePoint 2010 General Availability Skype Acquisition SharePoint 2013 General Availability 2010 2011 2012 2013 25th January 2011 25th June 2012 Lync General Availability Yammer Acquisition
  • 28. SharePoint MySite SkyDrive Newsfeed Sites Conversations and activities are consolidated Site feed Document library Discussion board Wiki Blog Task List SharePoint Sites
  • 29. SharePoint MySite SkyDrive Newsfeed Sites Conversations and activities are consolidated and filtered Site feed Document library Discussion board Wiki Blog Task List SharePoint Sites
  • 31. Yammer Network Inbox Home Notifications Conversations and activities are consolidated Group feed Files Notes Network Groups 31
  • 32. Yammer Network Inbox Home Notifications Conversations and activities are consolidated and filtered Group feed Files Notes Network Groups 32
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  • 40. Basic Integration Deeper Connections Connected Experiences Option to replace SharePoint Newsfeed with Yammer Yammer app for SharePoint User experience New experiences that combine social, collaboration, email, i nstant messaging, voice and video Summer 2013 Single sign-on Office Web Apps Autumn 2013
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  • 45. Session 2 Key Takeaways 1. Think SharePoint AND (not versus) Yammer as a Rule of Thumb. 2. Integration is Here, Further Integration is Coming. 3. Consider CloudReadiness and SharePoint Version.
  • 47. Kyle Hudson Office 365 Specialist Email: kyle.hudson@microsoft.com
  • 48.
  • 49. Being successful means changing how you work IT HR Sales Marketing
  • 51. Step 1: Define Your Vision
  • 52. Step 2: Map to Value
  • 53. Step 3: Work Social
  • 54. Step 4: Drive Success
  • 55. Step 5: Evaluate, Adapt & Iterate
  • 56. Four Factors for a Successful Journey
  • 57. % of engaged users With adequate user training and ongoing communication of Yammer’s benefits Formal launch Yammer begins to spread virally People leave (no value) Preparing for adoption Without adequate user training and communication Free Service Time Premium Service
  • 58. Enterprise Social Networking What Why & How? Conclusion and Q&A
  • 59. Enterprise Social Networking Event – Calls to Action 1 See your leaflets for a product comparison and decision matrix 2 1 day free consultancy with a 1 day workshop 3 Register for a follow-up roundtable
  • 61. References Riemer, K., 2012. S.O.C.I.A.L – Emergent Enterprise Social Networking Use Cases: A Multi Case Study Comparison Riemer, K., 2012. Keynote on Enterprise Social Network Adoption [online] Available at: http://www.youtube.com/watch?v=aFTfklrEOvA [Accessed 16 December 2013)