Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools. A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers. Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.

1. 1 © 2009 ShareThis inc., All rights reserved.
Tools to Grow, Measure
and Optimize Social Traffic
Julie Greenhouse, SVP Publisher Services ShareThis

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Value of Social Traffic
Content Optimization based on social sharing
Deeper insights about your audience
Questions
agenda

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30%socially referred1
50%more engaged2
5xhigher intent3
X X
3EMARKETER2SHARETHIS1EMARKETER
The Value of Social Traffic
Drive incremental traffic:
Up to 30% of all traffic is socially
referred. Biggest traffic source
besides search.
Friends are influencers: people that
are influenced by friends/people in
their network are more likely to
buy/request more pages.
Friend endorsements lead to higher
conversions more than other
sources… they are driving many
people to your website – pay
attention to them!

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Largest market for sharing
ShareThisis the largest market for sharing
and influence on the web,
and the only company who can connect a
brand to the Who, What and Where and tap
into millions of influencers across the web
right now.

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How is your content being shared socially?
• Understand the impact of all
of your social channels on
your content
• Gain insights into what type of
content is likely to go viral
• Index your social performance
against other sites on the
ShareThis network
• Adapt your site based on real
time information about
sharing
• 30% of traffic is coming from
social sources! You should be
optimizing this, as you would
for search
Metrics Dashboard – Social ReachMetrics Dashboard – Share VelocityMetrics Dashboard – Social Reach Index

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Optimize your site for the most sharing
• Consistent sharing tools in the
same place on every page
• Sharing tools included at the top
AND bottom of every article
• Test out different
implementations and measure
results
• Implement 3rd party sharing tools
for robust analytics

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Traffic &Engagement
Flexible sharing services .
Increase social traffic from Facebook,
Twitter, email, etc. Sharing API allows
for any button presentation. Share
Reach counters, white label
integrations, more.

8. 8
Traffic &Engagement
Flexible sharing services .
Increase social traffic from Facebook,
Twitter, email, etc. Sharing API allows
for any button presentation. Share
Reach counters, white label
integrations, more.

9. 9
Traffic &Engagement
Flexible sharing services .
Increase social traffic from Facebook,
Twitter, email, etc. Sharing API allows
for any button presentation. Share
Reach counters, white label
integrations, more.

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How well do you know your audience?
You know their activity on your site….but wouldn't you like to know
what type of content they are visiting before and after they visit your website?
Search activity Sharing activity Content engagement
Understanding your audience will help you with….
1 BETTER AD TARGETING 2 BETTER CONTENT TARGETING

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Audience Reports
We analyze sharing and response signals across 450MM unique visitors on 900,000
sites and create audience segments based on millions of topics.
Greater Audience Knowledge = Revenue
Audience Metrics
INFLUENCERS
LISTENERS
ENGAGED

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Revenue
Audience Segment Builder
Create segments from millions of topics / interests. Input keywords and expand with
related topics. Set your target CPM and frequency to estimate value
Custom Audience Segment Estimates

13. 13 © 2009 ShareThis inc., All rights reserved.
Thank You
Julie Greenhouse, SVP Publisher Services

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Case Study: Mederma
reach
targeted a Sharing Audience
of over 12 million unique’s
results
56% of influencers converted
to a coupon download page
This is like Search targeting for Display advertising
“ ”— Jim Price, Empower MediaMarketing