The headline of a news release is the single most important aspect of your release .

1. Write Effective Press Release Headlines
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2. Why Focus On Press Release Headlines
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
The headline of a news
release is the single
most important aspect
of your release .

It needs to be written
for both search engines
and consumers.

If your headline fails,
your press release will
never see the light of
day.

3. Tips To Write A Great Press Release Title
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
Make it an attention
grabber.

First write the release,
then the headline

Make it web friendly

Write Short and to the
point

Write for the
audience,not your CEO

4. Make Press Release Title An Attention Grabber
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5. First Write The Release, Then The Headline
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The headline is the easiest thing to come up with
after you’re done with the writing of the body.

6. Make It Web Friendly
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
Title should be
optimized to show up
in the organic
results.

Embedded proper
Keyword in the
release headline.

7. Write Short And To The Point
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
Summarize the
message of your press
release in the title.

Get right to the point,
tell the reader what he
can expect to learn
from the content .

Make sure the recipient
has an interest in the
subject.

8. Write For The Audience, Not Your CEO
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
Don’t try hard to sell your company , its products
or services .

Stay away from using adjectives that self-praise.

Audience dictate the style, vocabulary and format
of online efforts.

Short sentences , no use of slang & friendly
vocabulary .

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