A marketing portfolio for Mehera Shaw describing our artisanal lifestyle brand, inspired by Indian textiles, our fair trade manufacturing, artisan prints in organic cottons and our foundation trust for artisan development projects.
1. Dress for a sustainable lifestyle
Sunday, September 8, 2013
2. Jaipur, Rajasthan, India
Artisanal lifestyle brand for the
conscious, well-traveled woman.
Inspired by the textiles and
mystique of India, styled for
modern living.
Sustainable production studio
fully integrated and offering
private label services.
Non-profit foundation for artisan
development.
A Sustainable
Fashion House
Sunday, September 8, 2013
3. Theme: Jal Mahal, the Lake Palace promenade
Basant Collection SS14
Sunday, September 8, 2013
5. Theme: Rani ka Kila, the queen’s fortress
Winter Collection AW13
Sunday, September 8, 2013
6. Product range
East-West inspired separates for work and casual wear
Feminine styling, relaxed tailoring, comfortable layers
Products: women’s wear, accessories, nightwear,
homewares, fabric
Sunday, September 8, 2013
7. Mehera Shaw staff: Jaipur, Rajasthan, India
Production Team
Sunday, September 8, 2013
8. Sustainable production
• organic cotton
• handloom fabrics
• energy conservation
• fair trade practices
• hand printed textiles
• high quality for garment
longevity
Sunday, September 8, 2013
12. Earthy tones reflect the
return to nature with rich
cinnamon, gold, persimmon
and port. Smoky filters of
blush, pale mauve and
stone act as a veil for
starker hues of black and
pewter.
Shibori
Japanese Water Color
Dabu Resist
Trends in prints
SS14
Trends to Prints
Fabric Collection
Sunday, September 8, 2013
13. Sustainable Supplier
• fair trade
• organic cottons
• artisan printed textiles
• cradle-to-cradle production
Sunday, September 8, 2013
14. Private label
• CMT services
• pattern/design development
• sampling
• small-medium capacity
• organic fabrics
• transparent supply chain
• cradle-to-cradle production
Sunday, September 8, 2013
15. We are a registered non-profit trust whose mission is to support artisan
development projects.
Projects include women artisans micro social enterprise:
skills training program in upcycled accessories from production scrap.
Mehera Shaw Foundation
Sunday, September 8, 2013
16. Unique Selling Points
• excellence in design
• lifestyle separates
• high quality & affordability
• organic cottons & handloom
fabrics
• artisan prints
• fair trade
• sustainable production
Sunday, September 8, 2013
17. Opportunities
wholesale - franchise - partnering - social investment - internships - private label
Partnering for a future
Sunday, September 8, 2013
