3. Quick Facts
• Between 40-70 million people on the Internet today
• Internet Users growing at 15pc a year but Internet
Usage is growing much faster because of
broadband/Mobile Tabs / 3G.
• Total Readership of all English Dailies in India less
than 20 million
• An average IPL game gets 5-7 million viewers
• In the US people routinely spend twice as much time
on the internet compared to print
6. Why Not Traditional Media?
• TV Commercials are extremely expensive.
• Radio Commercials are also not that cheap.
• Newspapers have packages but still they are
expensive and sometimes don’t give the
desired result.
• Above all any of the Medium above cannot
show you what you get on your spend, but
what if you get a mix of Our ads + the targeted
prospects.
8. Why HelpXpress..
Site Entry Level Product Sub Premium Product Premium Product Advertising Costs
Sulekha.com 10,000 25,000 Can be upto 1,00,000 18,000-25,000
Askme.com Based on Print Based on Print Based on print free - 1,00,000
Olx.com NA NA NA NA
Just Dial 10,000 35,000 Can be Upto 3,00,000 free - 1,00,000
HelpXpress Starts at 500 Rs Starts at 5000 Rs Starts at 10000 Rs Free – 15000
9. Why HelpXpress..
Sites
Products Just Dail Askme Olx Sulekha HelpXpress Costs
Listing on Web Yes yes yes yes Yes Free
Premium/subpremium yes NA Yes Yes yes 10,000-1,00,000 from 3months to 365
days/per lead option available
Listing on Android NA NA Yes NA yes Free-1,00,000
Premium Listing on Phone Yes NA NA NA NA From Rs.25k-Upto 3 Lacs
Video Ads yes yes/free NA NA yes Free for premium and sub premium users
Picture Ads yes yes yes yes yes Free for all for 1 pic but increases with
the subscription
Listing in print yes yes NA NA yes Free-1,00,000
WAP Listing yes yes yes yes yes Comes in combo with the premium and
sub premium listing
B2B Listings Yes Yes Yes Yes Yes Costs are very different from the normal
listings
B2C Listings Yes Yes Yes yes Yes Affordable and accessable for all
Reseller Program Yes NA NA NA Yes 3000
Personalised Search/Genie Yes NA NA NA Yes 199-999
Banners Ads Yes yes yes yes Yes Average Cost 18-35 K for a year / Quality
is the leads gets to you only
Panel Ads Yes yes yes yes Yes Average Cost 18-35 K for a year / Quality
is the leads gets to you only
Revolving Ads Yes yes yes yes Yes Average Cost 10-25 K for a year / Quality
is the leads gets to you only
10. Why HelpXpress..
• We At HelpXpress have a clear vision of
performance..
• Views
• Clicks
• Unique visitors
• Searches
• Leads / Registrations
• Sales
• Time Spent / Bounce Rates (Relevance)
• Some other Quality Metric
11. Category
Our Simple Rate Card Without frills
Type of Premium Ad Duration (in days) Rate (in Rs)
Electronics & Technology On Top of the Page 30 90
Normal Premium 30 50
Home & Lifestyle On Top of the Page 30 90
Normal Premium 30 50
Real Estate On Top of the Page 30 250
Normal Premium 30 150
Cars & bikes On Top of the Page 30 100
Normal Premium 30 80
Services On Top of the Page 30 150
Normal Premium 30 100
Jobs On Top of the Page 30 200
Normal Premium 30 140
Entertainment On Top of the Page 30 140
Normal Premium 30 80
Education On Top of the Page 30 250
Normal Premium 30 150
Pets & Pet Care On Top of the Page 30 99
Normal Premium 30 60
Community On Top of the Page 30 89
Normal Premium 30 60
Events On Top of the Page 30 100
Normal Premium 30 60
Matrimonial On Top of the Page 30 250
Normal Premium 30 120
12. Important Differences from others
• There are several classified websites or better say
online trade portals that invite both the buyers
and sellers to advertise their requirements for
free, but HelpXpress gives you the edge by –
• Allowing premium Ads
• Click to call
• Click to SMS
• Location based and highly focused
• Cost effective over any other site
• Better ROI and satisfaction
