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Media Music Magazine
     Evaluation
  By sharondeep Bachra
Research on existing music magazines
         As a part of my research on music magazines: I
         used VIBE, THE SOURCE and XXL; to help and
         guide me to create my own music magazine. I
         also followed the codes and conventions of VIBE
         magazine the most, because it suited for my
         chosen genre “R&B” and also because the
         audience is quite similar to mine.

         I used VIBEs magazine's layout for my front cover
         and double page spread because I thought there
         layout looked attractive, eye catching and suitable
         for the genre of my magazine. Vibe magazine is
         also a well known magazine and an R&B genre.
         The similar layout of my magazine would catch the
         attention of my audience as there layout is
         appropriate, attention grabbing and suitable for an
         R&B genre.

         I have used similar features such as a mid shot
         image of a model, which this is much similar to
         Vibe‟s music magazine and the masthead at the top
         of the page and a cover line: information about the
         main R&B artist a written on the front page of the
         magazine etc.
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
          The genre of my music magazine is R&B. The magazines I mainly looked at
          was; VIBE, XXL and THE SOURCE, because they demonstrated the codes
          and conventions of R&B/HIP-HOP music magazines. Vibe appealed to me the
          most out of all 3 because there genre was more of an R&B magazine.




          For my masthead the font I used was; Arial Bold as this is appropriate for an R&B
          magazine and is also similar to the font “VIBE” and “XXL.” I chose this font because it
          makes my magazine appear noticeable, stand outs and is eye catching. I made the colour
          of my masthead Blue because the colour is eye catching, and attractive therefore this will
          attract and aware my audience‟s attention; the blue colour also stands out over a red
          coloured Banner as an example shown on the “XXL” magazine this masthead shows my
          magazine is similar to one that already exists and that I have followed the codes and
          conventions and challenged an existing media product.




           As seen above my sell line is; “Let‟s Face The Music,” which is slightly different to “THE SOURCE”. I
           chose this because it sounds attention grabbing and because the genre of the music I have chosen for
           my magazine is listened to by my intended audience. I followed the conventions of a real magazine as I
           placed the sell line under the masthead like “THE SOURCE” have done and as this is appropriate and
           meant to be represented on a music magazine front cover. I also used the same font and colour of the
           rest of the text on my magazine to keep a consistent colour scheme and house style for my magazine.
I laid out my main headline similar to VIBE as I chose the colour bright red and gold for my headline because; it stands out
against the black and blue clothing of the model and appears, attention-grabbing to my intended audience. I kept the house style
consistent such as: the colour scheme shown below in my main cover line by using two coloured fonts red and gold, as shown
below in an existing VIBE magazine. I also challenged the conventions of an existing media product as I wrote my main cover line
in 2 fonts , similar to a VIBE magazine next to my media product shown below the image written in 2 fonts, yellow and white. The
font for the main cover line in my media product is typed in capital letters because it attracts attention when you look at the cover
and becomes more noticeable and readable for my intended audience. Also, I used a different font to the masthead because
most magazines have a number of different fonts as their house style.




I have placed a barcode at the bottom right corner of my front cover to follow conventions of “R&B” music
magazines. I placed it in the bottom corner because; as a part of my research I realized many magazines have their
barcode‟s placed either at the bottom of the left or right corner and as this is meant to be portrayed in a music
magazine. I also placed the barcode in the bottom corner because it keeps out of the way of text and images on the
page and does not damage or interrupt the design of the cover. The majority of magazines such as VIBE and XXL
also carry out this code and convention. I recognized that the barcodes on those magazines have the price, issue
number, date and website written on them, which is what I did to my barcode to make it appear to look like a real
magazine and follow the codes and conventions of real media products.
I have kept and followed the conventions of a real music
                                  magazine; by using a mid shot image of my model as many
                                  music magazines have this type of shot portrayed on a front
                                  cover such as; “VIBE” shown on the right hand side of an artist:
                                  Janet Jackson. These magazines use mid shots on their front
                                  covers as this type of shot is meant to be portrayed on a front
                                  cover music magazine. The image I have used, is of a model,
                                  showing direct eye contact straight towards the camera; this
                                  therefore makes the magazine appear interesting and creates a
                                  connection between the reader and the magazine.
                                 The model‟s clothing in my image is a; blue top and a black
                                 cardigan, I chose my model to wear this clothing as the colours
                                 match and consist with my magazine. For instance, the black
                                 cardigan matches with some of the black text and the blue top fits
                                 and matches with the masthead, therefore I used these colours to
                                 keep my house style looking consistent .
                                Whilst, creating my music magazine I used a consistent colour
                                scheme; red, gold and black. I used these colours because I followed
                                the conventions of a real existing music magazine because as I
                                researched other magazines I recognised that they kept a consistent
                                simple colour scheme. I also chose these eye catching colours
                                because from my questionnaire results I asked a question “what
                                attracts you to a magazine?” I found that my intended audience were
                                most attracted to colours on a music magazine therefore that is why I
                                chose theses 3 bright eye catching colours; to attract and aware my
                                intended audience‟s attention of my music magazine.

I placed the masthead on top of my image as, some magazines
put the masthead behind the models head however, this did not
work out well with the image I used for my front cover. Also, as
this is the first issue of my magazine; the readers wouldn‟t be
familiar with it and so need to be able to see the full name.
I have followed the codes and conventions of a real existing media product
                      such as; my contents page by using a similar layout and design as VIBE‟s
                      magazine use on their contents page. I was certain to use this because it
                      interested and appealed to me as this would be an suitable layout for a
                      R&B genre. My media product shown on the top left hand side: challenge's
                      and forms the conventions of a real media product by looking like a similar
                      existing media product shown on the top right corner as the sections/layout
                      of the text is similar showed in the red box. I also followed the conventions
                      of a real music magazine as I placed my image on the right side of the
                      magazine as shown above.
                       I have followed the conventions of a real music magazine; as shown I
                       have placed the date, logo, and website name at the top of the page, as I
                       have recognised whilst researching that many existing magazines use
                       this similar layout shown below.




As seen below; I have, challenged forms and conventions of an existing media product as
I used another music magazine “NME” as an example for my contents page. I followed the
conventions of a real magazine as I also included a subscription information at the bottom
of the page, as this is quite common and usual in music magazines such as ”NME”. I
chose to look at NME even though this magazine is not the same genre I have chosen
R&B, for my own magazine: I chose to look into this as an example because I felt that this
magazine on the contents page; has more features such as the subscription information at
the bottom of the page, where as VIBE does not have this feature, therefore I wanted my
magazine to look real and more interesting.
As seen below; I have used NME‟s idea for the „CONTENTS‟ text but using the colours and fonts of my house style to
keep it consistent, even though this magazine is not the same as my genre that I have chosen. I felt that VIBE‟s contents
page was a bit plain therefore I researched other existing music magazines. I used an idea from NME by: inserting a
BANNER on my page which makes the text stands out on a coloured background. Whilst researching other magazines
such as VIBE: I felt that there text at the top of the page, the masthead was plain and did not stand out as much therefore
I researched and used NME as another idea and example for my magazine. I also chose to use a banner because it
creates my magazine looking more appearing and attracting and the text to stand out on a coloured background.




I have also written the website, and the date of the magazine written on a banner; so that my intended audience and
readers can see what month of the magazine they bought. I also chose to do this as many existing magazine's have the
date and logo of the magazine etc this shows that I have followed the conventions of a existing media product.
My media product uses, challenges and forms conventions of a real media product; for instance I followed the codes and
conventions as I viewed an XXL existing media product, by using bold lines that break down different sections as shown in
the XXL music magazine front cover. I used this because this is similar to a real existing XXL music magazine, therefore I
want my media product to appear and stand out looking like a real existing media product.




                         My media product uses challenges and forms the conventions of a real media
                         product; for instance, as shown on the bottom left corner. I followed an existing
                         media product such as VIBE music magazine. Above VIBE‟s masthead, the most
                         popular known R&B singer‟s names are placed. As shown I did the exact same as
                         VIBE magazine by placing R&B singer‟s names above my masthead. I have done
                         this because this is a part of what an existing media product looks like as shown in
                         the VIBE existing magazine, therefore I followed the codes and conventions of an
                         existing media product.
Whilst, I was looking and researching magazines for my double spread I
                                   observed and looked at many existing music magazines such as; VIBE,
                                   XXL and THE SOURCE. I also recognised that most of the articles are
                                   written in columns, so therefore I used this in my layout to make my
                                   magazine appear to look like a real music magazine and follow the
                                   codes and conventions of a existing media product.




        As a part of my research I found that; many existing media products
        such as music magazines use a full shot image portrayed of a model
        in a double page spread. As I recognised this I therefore used a full
        shot image and I followed the conventions of a real music magazine
        and wanted my magazine to appear attractive, appropriate and look
        real by using a full shot image, this shows my media product is similar
        to what already exists.
        I also wrote my article in a column, because whilst I was researching
        other magazines; I recognised that the text written in a double page
        spread is written in columns, therefore I did the exact same and
        followed the codes and conventions of an existing media product.
Researching existing music magazine's benefited me: and guided me of
how to make my magazine appear like a real magazine and look
professional. For instance, on the right hand side shown I researched a
VIBE music magazine which appeared to require an interview of an artist. I
recognised that most magazine's have an interview of an artist, this
therefore is how my double page spread is similar to other music
magazine's that already exist. I also used an interview because it makes
my magazine appear looking like a real magazine and challenges the forms
of a real media product.
My existing media product shown above; develops, challenge's forms and conventions of a real media
product. For instance, I have kept a consistent limited colour scheme red, gold and black because many
existing media products have a consistent colour scheme, therefore I have followed the codes and
conventions of an existing media product.

My media product also uses, develops and challenges forms and conventions of a real media product. For
example, by using the correct type of camera shots in my magazine such as; the shot I used in my front
cover was a mid shot. I used a mid shot because this type of shot is meant to be used in a front cover. My
media product also challenge‟s forms and conventions of a real media product as shown in my double page
spread: I used a full shot image because when I researched other double page spreads I recognised that this
is the common type of camera shot that is used in many double page spreads, as this is shown is slide 8.

As a part of taking my images to be used in my media product, I took my images in bright lighting because
my images are seen more clearly, vividly.
How does your media product represent particular
                   social groups?          I have represented the social
                                                                                               group with all the images used
                                                                                               below. I feel that the images are
                                                                                               a good representative as a
                                                                                               young male is wearing a red
                                                                                               jacket. This is the type of
                                                                                               clothing a male would wear who
                                                                                               has a interest in R&B genre.
                                                                                               The facial expressions of my
                                                                                               social group the 3 images
                                                                                               represented on the left side
                                                                                               represent the genre of my
                                                                                               media product such as R&B
                                                                                               these facial expressions are
                                                                                               they type that are identified in
                                                                                               R&B genre, this shows that my
                                                                                               medias product represents my
                                                                                               social group.




The social group I have represented fit in; C1, D and C2, social grades. The intended audience/social group of 16-19 year old
male and females is represented for my magazine. The social group that I have used and represented are males and females
aged 16-19. I have represented my intended audience through the house style of my magazine. Such as the R&B specific
language I have used which is understandable and clear to my intended audience. I have also used colours in my media
product that are appealing. These colours are red, blue and black. I chose these specific colour because they are the colours
that are worn by my intended audience. The layout of my media product attractive and laid out correctly, and proficient to lead
my intended audience becoming aware of my magazine and also leading my magazine to appear eye catching. I used a bold,
noticeable, eye catching masthead which stood out , using the font “Arial”. Which is similar to VIBE magazine. My intended
audience mainly wear clothing such as; black cardigans, leggings (females) and caps, vests and jumpers (males). My
intended audience also wear the jewellery mise-en-scene related to the R&B artists that wear this kind of jewellery, for
instance an image above is represented of one of my intended audience wearing sliver jewellery such as: a silver necklace
and a shiny looking bracelet .
The social group I have represented fit in; C1, D and C2, social grades. The intended audience/social group of
16-19 year old male and females is represented for my magazine. The colours I have used for my magazine are;
bright red, gold and black, I have chosen these colours because my questionnaire showed me that colours on a
music magazine mainly attracted my intended audience. I have also chosen these colours because I found that
whilst researching many R&B magazine's I found that the colours they use are; eye catching for instance, red,
blue, yellow and many more. This showed me that as an R&B magazine VIBE that my intended audience
associate these sort of colours with an R&B genre.

The image on my front cover represents the social group through mise-en-scene; the model‟s clothing and
jewellery she is wearing a blue top under a black cardigan, which some of the social group wear and
matches and consists with the colour scheme of my magazine. On the front cover page you can recognise
that the models mise-ene-scene the jewellery she is wearing is a silver glowing necklace and a black
bracelet covered in silver crystals: this mise-ene-scene represents R&B genre as R&B artists wear this
jewellery representing BLING which is common in R&B genre, and magazines of an R&B artist being
portrayed. This therefore shows who I am representing in my genre. On the contents page, a different model
is wearing a see through blouse, which people from the social group would be seen wearing. The model‟s
blouse is also a common clothing worn in an R&B genre as seen above in the right hand corner; an R&B
artist Beyonce is wearing a see through blouse slightly different to the one my model is wearing, this goes to
show my audience who I am representing my social group by clothing, colour and mise-ene-scene.
What kind of media institution might distribute your media
                   product and why?




Bauer Media is a division of the Bauer Media Group, Europe‟s largest privately owned publishing Group. The Group is a
worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They are
a large media company and can offer many opportunities, this may not be an optional company to distribute my
magazine as Bauer produce music magazines such as “Q” and “Kerrang” which are both not similar to my magazine at
all.

In my opinion I think Bauer would not be the company most suited for my magazine, due to it‟s distribution that is not
that large compare to IPC media. IPC Media export service to 90 countries worldwide selling over 13 million copies every
year where as; Bauer Media do not challenge this.
Final Choice

IPC media magazine publishers they produce over 60 iconic media brands. They estimate 26 million UK
adults that are the print publications, and 20 million online website readers. They have 3 core audiences
and these 3 audiences are men and the rest are upmarket women.

IPC media is a big company as they are selling more than 350 copies each year from its large portfolio of
brands. To help meet the information and complex reporting needs of its business; IPC Media uses the key
financial modules of the Oracle E-Business Suite including Financial Analyser. These Oracle Applicants
were initially implemented and the supported by a third party.

IPC Media‟s worldwide magazine distribution is quite big as the UK‟s leading news trade sales and
Distribution Company, successfully marketing 23% of the total magazine category. IPC Media publisher
strategies are based on unparalleled information and insight, delivering the best operational and retail
service to maximise sales performances. This includes an export service to 90 countries worldwide selling
over 13 million copies every year through a committed team of international specialists, therefore I would
distribute this institution as they are successfully marketing and are achievable institution.

IPC Media distribute their brands across many supermarkets throughout the UK, which broadens the
magazine‟s target audience. Making my magazine available in large supermarkets, which would make it
available to more people, therefore increasing sales as well as my target audience.
Final Choice
IPC Media distribute their brands across many supermarkets throughout the UK, which broadens and
increases their magazine‟s intended audience. Creating my magazine available in large supermarkets would
make it available to more people, therefore increasing sales as well as my target audience.

The fact that IPC already distribute such well known music magazines means that they have customers who
will be interested in a new product of a music magazine, my media product such as; R&B.

AS IPC are a well known successful media institution; they would distribute my media product through many
ways for instance, IPC Media export service to 90 countries worldwide selling over 13 million copies every
year through a committed team of international specialists. Market force‟s category management team
handle magazine range and displays for leading retailers such as WHSmiths, Sainsbury's and Morrison‟s
plus growing magazine sellers Lidl, Esso and BP. This shows that as IPC distribute their brands across
shops such as; supermarkets that increase my target audience and create the popularity and salary.

IPC are a well known successful media institution; I would distribute my magazine through many ways for
instance, IPC distribute their magazines in many different places such as; shops, supermarkets, online, print,
internet and online. The greater opportunities of distributing their magazine in many different places shows
that IPC media are a big well known, successful institution means that this would create my magazine to
become available not only in supermarkets, but other large more places such as; internet and print creating
my magazine to become recognised, well known and more customers consuming the magazine, which
would therefore increase the salary of my media product.
Who would be the audience for your media
                         product?
The target audience for my magazine is 16-19 year old males and females, who are interested and focused into R&B music. I have
created a reader profile about the target audience for my magazine, showing who my target audience are and possibly what kind of
things could be advertised in my magazine as they represent my target audience's interest. As shown in my reader profile it shows
that my audience are a young age range as Blackberry mobiles has been represented and many young people of the age range 16-
19 year olds consume these mobiles. My reader profile also shows that; my intended audience are interested in fashion, outfits and
clothing and using social networking websites such as; Facebook, Twitter and MySpace, this shows that my audience are interacting
and connecting with people. The age range shows that my audience‟s occupation would sort from students at college or university
and working part-time.



                                As shown in my reader profile my target audience are young males and
                                females who are; mainly studying in education and working part-time. My target
                                audience are much sociable and well at communicating as they use social
                                networking websites such as; Facebook, Twitter and MySpace.




                             My magazine is priced at £3.95 because my results in my questionnaire showed that
                             most people are prepared to pay this price for a magazine. This result from my
                             questionnaire shows that; my intended audience would have the money to purchase
                             the magazine. My creative decision has been shaped by this as this questionnaire
                             result has benefited me to understand my audience, and their feedback as results, on
                             how I can represent and design my magazine.
How did you attract/address your audience?
I created a questionnaire to find out what my target audience thought of existing music magazine's
and what else they would like to see more of in music magazines and what at tract's them to a
magazine. My questionnaire gave my target audience a chance to express their opinion. This
therefore attracted my target audience. I also attracted my audience by using a mid shot image on
my front cover which attracts the reader‟s attention because the model‟s facial expression brings
direct eye contact straight into the readers eyes which makes the reader find the magazine engaging,
curiosity and want to purchase the magazine. The consistent colour scheme I chose bright: red, gold
and black attracts the audience because they are: eye catching, and attention grabbing which brings
the reader to a connection.
                            The model in my front cover is
                            wearing an eye-catching blue
                            top; which grabs audience‟s
                            attention straight away on the
                            front cover this captivates
                            peoples interest, therefore I
                            used this mid shot as this
                            engages the audience‟s
                            attention to buy the magazine.
                                                              I also attracted and addressed my audience‟s
             The text above the masthead: has well known      attention by; writing a sell line just underneath
             names of R&B artists I applied this because it   the masthead. This sell line I have used “Life is
             applies interest to my intended audience and     loud” this sell line sounds straight to the point,
             attracts them to buy the magazine as well        inquisitiveness and positive. This sell line also
             known R&B artists are popular therefore they     brings my audience‟s attention forward as this
             would purchase the magazine and the name         sell line is written in a coloured, eye catching
             of the artists would attract and interest my     font.
             intended audience.
I attracted and addressed my target audience in a positive way by creating a questionnaire; for
instance, I asked my target audience how much they are willing to buy a music magazine this
result benefited me and my target audience as they had a chance to submit which price they
are willing to pay for a music magazine. This attracted my target audience as they have a
chance and say in the cost of my music magazine, this attracted them as my price is
reasonable £3.95 where as, some existing magazines are expensive.




I also attracted my target audience in another way in my questionnaire asking; how often would
you buy a music magazine? This attracted my target audience as they have an opinion of when
they would prefer to buy a magazine, weekly or monthly. This attracted my target audience
because the results showed buying a magazine monthly had the highest percentage. This goes to
show that my target audience are willing to buy a magazine monthly.
What have you learnt about technologies from the
           process of constructing the product?
I used Photoshop CSC5 to create my music magazine; and since using this programme, I have
learnt how to edit and manipulate images so they can be used in a real, striking looking magazine,
such as the: front cover, contents page and a double page spread.

I have also learnt a lot about technologies especially from Photoshop, for instance, I have learned
how to use the tools/features to hide or change parts on an image or a layer. I learnt and
experienced that Photoshop was brilliant at changing many stuff on an image for instance, the
lighting, the use and choice of the: Magnetic Lasso Tool to cut out the background of the image
and also cut a coloured background out.

As a part of constructing my media product I have learnt a lot about technologies for instance,
resizing the images without misrepresenting them, was made clear and easier by clicking onto the
„Free Transform‟ button whilst using the „shift key‟ when resizing, this made it a lot easier for me to
edit and resize my images and was helpful, therefore I have learnt much about technologies from
Photoshop.
                                        I have learnt much about technologies from the process of constructing my product; for
                                        instance, by using Photoshop CSC5 I have learned that this programme is excellent
                                        and useful as this programme, has many existing tools that have helped me improve
                                        my media product. For instance, the Magnetic Lasso Tool and the Rectangle tool that
                                        created a banner, my text to stand out on a coloured background.




                                             I have experienced that Photoshop is an excellent programme: for
                                             instance, as The Rectangle Tool has created my masthead to stand
                                             out, as this creates a banner and makes my media product appear and
                                             stand out on a coloured background, as an example shown on the left
                                             hand side of my masthead in my media product.
I have learnt much about technologies from the process of constructing my product; for
 instance, for the text on my front cover about the person on the main article “Janet Brown” I
 used 3 layer styles to make the text on my front cover appear eye catching, as the text about
 the main artist in the article is meant to be seen clear and vivid. The 3 layer styles that I used
 were; Effects, Drop Shadow, and Bevel Emboss which are blending tools , since using these
 different tools I have learnt much about technologies such as; Photoshop itself the features
 and layer tools included to blend in text.
Since using Photoshop I have learnt much about the technology itself;
for instance, I learnt how to edit, change and manipulate images so that
they can be used appropriately on my front cover, contents page and
double page. For instance, I used the magnetic lasso tool to cut out the
background of my image in my contents page and the magic wand tool,
this therefore made the background of my image appear more vivid and
appropriate.




                                                             I have gained much more knowledge about technologies; from
                                                             the process of constructing my product; for instance, I have
                                                             learnt how to save and back up files onto a USB stick. I used
                                                             my USB stick shown below in the image to save and back up
                                                             my media work so that I always have a copy stored elsewhere
                                                             safely.
I have learnt about technologies as apart of my planning through the use of internet: for research into
 similar media products. For instance, whilst planning my magazine by researching media products on
 the internet I have learnt about internet technology as the internet benefited me because it was useful
 for me to understand the ideas of existing media products as I researched the front cover‟s of music
 magazine's such as VIBE which appealed to me to understand existing media products which increased
 my ideas of creating my own magazine. As seen below is a screen shot of the search engine I have
 typed in search.




I have also learnt about technologies from the use of internet. For instance, as a part of my planning I
created a questionnaire on Zoomerang; for my target audience to feedback on ideas of creating my own
music magazine. This use of internet, the website was useful to me as I could analyse the results of my
questionnaire and posted a link of my questionnaire to blogger, as a result my target audience found it
easy to complete my questionnaire as they just had to view my Blog page and then find the link and click
onto it which would open my questionnaire, therefore would open it and my target audience would
complete it which was quick and simple to do.

As a part of using the internet such as using zoomerng; I have learnt about technologies as the internet is
a quick, easy and useful source, such as zoomerang this website benefited me as I was able to create a
survey in order to create a questionnaire, the use of internet of has benefited me as I was able to receive
feedback from my target audience on ideas of creating my own music magazine.
I have learnt about technologies by creating a Blogger account using “Blogger” to post all my work such as;
preliminary task, planning, evaluation and many more. I have learnt a lot about this technology, the website
itself “Blogger” as this website is useful as it is a blog-publishing service that allows users to upload and
publish blogs. I have learnt much since I started to use Blogger for representing my media work as I learnt
many stuff about the website itself that you can only upload JPG and PNG files, therefore to upload my
work I learnt that I must save them as a JPG or a PNG file.




I have also learnt about technologies from the process of constructing my product. For instance, I have learnt
much about taking my photographs, such as; using a good camera shown above my Samsung which has a 5x
zoom lens. I have learnt many different facts about taking my photographs for example, the lighting I recognised
that some of the shots that I took were slightly dark, therefore I re took my images to get the correct type of shot.
I also learnt a lot things about technology from using my digital camera such as; the framing , I learnt to take
images correctly instead of cropping the top of the model‟s head in my image as a part of taking my
photographs, I learnt how to get the corrects type of framing.
As a part of taking my photographs I have also learnt the type of props to include; for instance, mise-en-scene. I
have learnt that which type of jewellery and clothing, my model should ware to make my images appear eye
catching and match my colour scheme. In the image below, using my digital camera benefited me as the
photograph came up clear showing the mise-en-scene showing up clearly for instance the jewellery worn, this
shows that the jewellery worn is the correct type for an R&B genre as it creates a silver eye catching bling look
for instance, in my front cover magazine below the model‟s necklace creates and attention grabbing R&B look.


I have learnt much about technologies from the process of constructing
my product; for instance, using Blogger to present my work and asking
my audience to make comments on it.
Looking back at your preliminary task , what do you feel you
         have learnt in the progression from it to be the full product?
                         I named my preliminary task magazine „NEGUS AMBITION‟ and used the house
                         style of blue, red and white. I have learnt that the house style is important when
                         following conventions because a consistent house style makes the magazine look
                         professional. However, the house style on my preliminary task looks simple and
                         ordinary, and doesn‟t attract much attention.
                         My preliminary task, is more basic than my final magazine because; it includes a
                         my masthead which is not very enlarged compared to my front cover magazine
                         shown. My preliminary task is also much basic than my final magazine as my front
                         cover has much for feature's included such as; a barcode, enraged masthead,
                         issue number, website name and text written above my masthead where as, my
                         preliminary task does not have any of this included and is much more basic.
I also learnt that the layout is a very important part of creating a successful magazine as well as the images and text used. On my
preliminary task front cover, I used an mid-shot image of student looking happy and joyful as she's has succeeded great exam
results. However, I could have re took the image to improve the lighting, as it was a little bit too bright, therefore I feel that I have
learnt progression from it to the full product and that my preliminary task is more basic than my final magazine.

My preliminary task follows similar conventions of my final magazine. For instance, both my preliminary task and final magazine-
front cover have a masthead placed at the top of the page. My preliminary task and final magazine follow the similar conventions;
for instance, they both have an mid-shot image portrayed on the cover this follows the codes and conventions as a mid shot
image, as this is meant to be used in a music magazine front cover and a school magazine front page, therefore they are both
similar and follow the codes and conventions. My preliminary task and final magazine follow similar convention. For instance, they
both require a; date, issue number, masthead, image and copy (text).
Looking back at my preliminary task, I feel I have learnt a lot in the progression
from it to the full product; for instance, the images used in my full product my
final magazine, using Photoshop I could edit and improve them as I made an
improvement. Where as for my preliminary task I did not use Photoshop to edit
or manipulate any of my images. Another improvement I feel I have improved
from my preliminary task to my full product (my final magazine) is the text that I
typed in my double page spread of my music magazine. I thought carefully what
type of text to write in my magazine: for instance, an interview of the R&B artist
in my magazine I have used and how my target audience would find this
interview interesting.
Progression Chart




I made some drafts of my magazine before creating the real actual product: so that I could try out my ideas and show my
intended audience what could be improved or changed etc. I made the first draft using Microsoft Publisher; the first one is
just text so I could create a plan to get an idea of how my layout, would appear to look like for my magazine.

In my draft the front cover; I created a change in my masthead as the size of it was not suitable and enlarged enough for a
masthead which appeared and looked odd. I also changed the colour of the text as this looked boring and simple. I made
an improvement by changing my colour to red and gold as shown in the next slide. I also made an improvement in my
masthead by creating a banner as now my masthead stands out on a coloured background.

I have also made an improvement in my double page spread I changed the colour in my questions to red: as the questions
in my interview now stand out, appear noticeable and eye catching. I also made an improvement by changing the
questions to a red eye catching colour as my media product now has a better colour scheme than before in my drafts.
I also feel as I have made a progressive improvement from my preliminary task and the codes and
conventions from what I have learnt that have now contributed to my music magazine. However I still feel I
could have improved my music magazine. For instance, I could have asked the model in my images to wear
better clothing that are portrayed in R&B magazines. To improve the photography and images appear
better, I could have provided the model in my contents with silver jewellery to create the mise-ne-scene of
my magazine to make it appear like a proper R&B magazine.

In my double page spread I could have re sized the image, but is too late. I also think that I could have took
another better image for instance; a better full shot image in the double page spread.

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Media music magazine evaluation

  • 1. Media Music Magazine Evaluation By sharondeep Bachra
  • 2. Research on existing music magazines As a part of my research on music magazines: I used VIBE, THE SOURCE and XXL; to help and guide me to create my own music magazine. I also followed the codes and conventions of VIBE magazine the most, because it suited for my chosen genre “R&B” and also because the audience is quite similar to mine. I used VIBEs magazine's layout for my front cover and double page spread because I thought there layout looked attractive, eye catching and suitable for the genre of my magazine. Vibe magazine is also a well known magazine and an R&B genre. The similar layout of my magazine would catch the attention of my audience as there layout is appropriate, attention grabbing and suitable for an R&B genre. I have used similar features such as a mid shot image of a model, which this is much similar to Vibe‟s music magazine and the masthead at the top of the page and a cover line: information about the main R&B artist a written on the front page of the magazine etc.
  • 3. In what ways does your media product use, develop or challenge forms and conventions of real media products? The genre of my music magazine is R&B. The magazines I mainly looked at was; VIBE, XXL and THE SOURCE, because they demonstrated the codes and conventions of R&B/HIP-HOP music magazines. Vibe appealed to me the most out of all 3 because there genre was more of an R&B magazine. For my masthead the font I used was; Arial Bold as this is appropriate for an R&B magazine and is also similar to the font “VIBE” and “XXL.” I chose this font because it makes my magazine appear noticeable, stand outs and is eye catching. I made the colour of my masthead Blue because the colour is eye catching, and attractive therefore this will attract and aware my audience‟s attention; the blue colour also stands out over a red coloured Banner as an example shown on the “XXL” magazine this masthead shows my magazine is similar to one that already exists and that I have followed the codes and conventions and challenged an existing media product. As seen above my sell line is; “Let‟s Face The Music,” which is slightly different to “THE SOURCE”. I chose this because it sounds attention grabbing and because the genre of the music I have chosen for my magazine is listened to by my intended audience. I followed the conventions of a real magazine as I placed the sell line under the masthead like “THE SOURCE” have done and as this is appropriate and meant to be represented on a music magazine front cover. I also used the same font and colour of the rest of the text on my magazine to keep a consistent colour scheme and house style for my magazine.
  • 4. I laid out my main headline similar to VIBE as I chose the colour bright red and gold for my headline because; it stands out against the black and blue clothing of the model and appears, attention-grabbing to my intended audience. I kept the house style consistent such as: the colour scheme shown below in my main cover line by using two coloured fonts red and gold, as shown below in an existing VIBE magazine. I also challenged the conventions of an existing media product as I wrote my main cover line in 2 fonts , similar to a VIBE magazine next to my media product shown below the image written in 2 fonts, yellow and white. The font for the main cover line in my media product is typed in capital letters because it attracts attention when you look at the cover and becomes more noticeable and readable for my intended audience. Also, I used a different font to the masthead because most magazines have a number of different fonts as their house style. I have placed a barcode at the bottom right corner of my front cover to follow conventions of “R&B” music magazines. I placed it in the bottom corner because; as a part of my research I realized many magazines have their barcode‟s placed either at the bottom of the left or right corner and as this is meant to be portrayed in a music magazine. I also placed the barcode in the bottom corner because it keeps out of the way of text and images on the page and does not damage or interrupt the design of the cover. The majority of magazines such as VIBE and XXL also carry out this code and convention. I recognized that the barcodes on those magazines have the price, issue number, date and website written on them, which is what I did to my barcode to make it appear to look like a real magazine and follow the codes and conventions of real media products.
  • 5. I have kept and followed the conventions of a real music magazine; by using a mid shot image of my model as many music magazines have this type of shot portrayed on a front cover such as; “VIBE” shown on the right hand side of an artist: Janet Jackson. These magazines use mid shots on their front covers as this type of shot is meant to be portrayed on a front cover music magazine. The image I have used, is of a model, showing direct eye contact straight towards the camera; this therefore makes the magazine appear interesting and creates a connection between the reader and the magazine. The model‟s clothing in my image is a; blue top and a black cardigan, I chose my model to wear this clothing as the colours match and consist with my magazine. For instance, the black cardigan matches with some of the black text and the blue top fits and matches with the masthead, therefore I used these colours to keep my house style looking consistent . Whilst, creating my music magazine I used a consistent colour scheme; red, gold and black. I used these colours because I followed the conventions of a real existing music magazine because as I researched other magazines I recognised that they kept a consistent simple colour scheme. I also chose these eye catching colours because from my questionnaire results I asked a question “what attracts you to a magazine?” I found that my intended audience were most attracted to colours on a music magazine therefore that is why I chose theses 3 bright eye catching colours; to attract and aware my intended audience‟s attention of my music magazine. I placed the masthead on top of my image as, some magazines put the masthead behind the models head however, this did not work out well with the image I used for my front cover. Also, as this is the first issue of my magazine; the readers wouldn‟t be familiar with it and so need to be able to see the full name.
  • 6. I have followed the codes and conventions of a real existing media product such as; my contents page by using a similar layout and design as VIBE‟s magazine use on their contents page. I was certain to use this because it interested and appealed to me as this would be an suitable layout for a R&B genre. My media product shown on the top left hand side: challenge's and forms the conventions of a real media product by looking like a similar existing media product shown on the top right corner as the sections/layout of the text is similar showed in the red box. I also followed the conventions of a real music magazine as I placed my image on the right side of the magazine as shown above. I have followed the conventions of a real music magazine; as shown I have placed the date, logo, and website name at the top of the page, as I have recognised whilst researching that many existing magazines use this similar layout shown below. As seen below; I have, challenged forms and conventions of an existing media product as I used another music magazine “NME” as an example for my contents page. I followed the conventions of a real magazine as I also included a subscription information at the bottom of the page, as this is quite common and usual in music magazines such as ”NME”. I chose to look at NME even though this magazine is not the same genre I have chosen R&B, for my own magazine: I chose to look into this as an example because I felt that this magazine on the contents page; has more features such as the subscription information at the bottom of the page, where as VIBE does not have this feature, therefore I wanted my magazine to look real and more interesting.
  • 7. As seen below; I have used NME‟s idea for the „CONTENTS‟ text but using the colours and fonts of my house style to keep it consistent, even though this magazine is not the same as my genre that I have chosen. I felt that VIBE‟s contents page was a bit plain therefore I researched other existing music magazines. I used an idea from NME by: inserting a BANNER on my page which makes the text stands out on a coloured background. Whilst researching other magazines such as VIBE: I felt that there text at the top of the page, the masthead was plain and did not stand out as much therefore I researched and used NME as another idea and example for my magazine. I also chose to use a banner because it creates my magazine looking more appearing and attracting and the text to stand out on a coloured background. I have also written the website, and the date of the magazine written on a banner; so that my intended audience and readers can see what month of the magazine they bought. I also chose to do this as many existing magazine's have the date and logo of the magazine etc this shows that I have followed the conventions of a existing media product. My media product uses, challenges and forms conventions of a real media product; for instance I followed the codes and conventions as I viewed an XXL existing media product, by using bold lines that break down different sections as shown in the XXL music magazine front cover. I used this because this is similar to a real existing XXL music magazine, therefore I want my media product to appear and stand out looking like a real existing media product. My media product uses challenges and forms the conventions of a real media product; for instance, as shown on the bottom left corner. I followed an existing media product such as VIBE music magazine. Above VIBE‟s masthead, the most popular known R&B singer‟s names are placed. As shown I did the exact same as VIBE magazine by placing R&B singer‟s names above my masthead. I have done this because this is a part of what an existing media product looks like as shown in the VIBE existing magazine, therefore I followed the codes and conventions of an existing media product.
  • 8. Whilst, I was looking and researching magazines for my double spread I observed and looked at many existing music magazines such as; VIBE, XXL and THE SOURCE. I also recognised that most of the articles are written in columns, so therefore I used this in my layout to make my magazine appear to look like a real music magazine and follow the codes and conventions of a existing media product. As a part of my research I found that; many existing media products such as music magazines use a full shot image portrayed of a model in a double page spread. As I recognised this I therefore used a full shot image and I followed the conventions of a real music magazine and wanted my magazine to appear attractive, appropriate and look real by using a full shot image, this shows my media product is similar to what already exists. I also wrote my article in a column, because whilst I was researching other magazines; I recognised that the text written in a double page spread is written in columns, therefore I did the exact same and followed the codes and conventions of an existing media product. Researching existing music magazine's benefited me: and guided me of how to make my magazine appear like a real magazine and look professional. For instance, on the right hand side shown I researched a VIBE music magazine which appeared to require an interview of an artist. I recognised that most magazine's have an interview of an artist, this therefore is how my double page spread is similar to other music magazine's that already exist. I also used an interview because it makes my magazine appear looking like a real magazine and challenges the forms of a real media product.
  • 9. My existing media product shown above; develops, challenge's forms and conventions of a real media product. For instance, I have kept a consistent limited colour scheme red, gold and black because many existing media products have a consistent colour scheme, therefore I have followed the codes and conventions of an existing media product. My media product also uses, develops and challenges forms and conventions of a real media product. For example, by using the correct type of camera shots in my magazine such as; the shot I used in my front cover was a mid shot. I used a mid shot because this type of shot is meant to be used in a front cover. My media product also challenge‟s forms and conventions of a real media product as shown in my double page spread: I used a full shot image because when I researched other double page spreads I recognised that this is the common type of camera shot that is used in many double page spreads, as this is shown is slide 8. As a part of taking my images to be used in my media product, I took my images in bright lighting because my images are seen more clearly, vividly.
  • 10. How does your media product represent particular social groups? I have represented the social group with all the images used below. I feel that the images are a good representative as a young male is wearing a red jacket. This is the type of clothing a male would wear who has a interest in R&B genre. The facial expressions of my social group the 3 images represented on the left side represent the genre of my media product such as R&B these facial expressions are they type that are identified in R&B genre, this shows that my medias product represents my social group. The social group I have represented fit in; C1, D and C2, social grades. The intended audience/social group of 16-19 year old male and females is represented for my magazine. The social group that I have used and represented are males and females aged 16-19. I have represented my intended audience through the house style of my magazine. Such as the R&B specific language I have used which is understandable and clear to my intended audience. I have also used colours in my media product that are appealing. These colours are red, blue and black. I chose these specific colour because they are the colours that are worn by my intended audience. The layout of my media product attractive and laid out correctly, and proficient to lead my intended audience becoming aware of my magazine and also leading my magazine to appear eye catching. I used a bold, noticeable, eye catching masthead which stood out , using the font “Arial”. Which is similar to VIBE magazine. My intended audience mainly wear clothing such as; black cardigans, leggings (females) and caps, vests and jumpers (males). My intended audience also wear the jewellery mise-en-scene related to the R&B artists that wear this kind of jewellery, for instance an image above is represented of one of my intended audience wearing sliver jewellery such as: a silver necklace and a shiny looking bracelet .
  • 11. The social group I have represented fit in; C1, D and C2, social grades. The intended audience/social group of 16-19 year old male and females is represented for my magazine. The colours I have used for my magazine are; bright red, gold and black, I have chosen these colours because my questionnaire showed me that colours on a music magazine mainly attracted my intended audience. I have also chosen these colours because I found that whilst researching many R&B magazine's I found that the colours they use are; eye catching for instance, red, blue, yellow and many more. This showed me that as an R&B magazine VIBE that my intended audience associate these sort of colours with an R&B genre. The image on my front cover represents the social group through mise-en-scene; the model‟s clothing and jewellery she is wearing a blue top under a black cardigan, which some of the social group wear and matches and consists with the colour scheme of my magazine. On the front cover page you can recognise that the models mise-ene-scene the jewellery she is wearing is a silver glowing necklace and a black bracelet covered in silver crystals: this mise-ene-scene represents R&B genre as R&B artists wear this jewellery representing BLING which is common in R&B genre, and magazines of an R&B artist being portrayed. This therefore shows who I am representing in my genre. On the contents page, a different model is wearing a see through blouse, which people from the social group would be seen wearing. The model‟s blouse is also a common clothing worn in an R&B genre as seen above in the right hand corner; an R&B artist Beyonce is wearing a see through blouse slightly different to the one my model is wearing, this goes to show my audience who I am representing my social group by clothing, colour and mise-ene-scene.
  • 12. What kind of media institution might distribute your media product and why? Bauer Media is a division of the Bauer Media Group, Europe‟s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They are a large media company and can offer many opportunities, this may not be an optional company to distribute my magazine as Bauer produce music magazines such as “Q” and “Kerrang” which are both not similar to my magazine at all. In my opinion I think Bauer would not be the company most suited for my magazine, due to it‟s distribution that is not that large compare to IPC media. IPC Media export service to 90 countries worldwide selling over 13 million copies every year where as; Bauer Media do not challenge this.
  • 13. Final Choice IPC media magazine publishers they produce over 60 iconic media brands. They estimate 26 million UK adults that are the print publications, and 20 million online website readers. They have 3 core audiences and these 3 audiences are men and the rest are upmarket women. IPC media is a big company as they are selling more than 350 copies each year from its large portfolio of brands. To help meet the information and complex reporting needs of its business; IPC Media uses the key financial modules of the Oracle E-Business Suite including Financial Analyser. These Oracle Applicants were initially implemented and the supported by a third party. IPC Media‟s worldwide magazine distribution is quite big as the UK‟s leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category. IPC Media publisher strategies are based on unparalleled information and insight, delivering the best operational and retail service to maximise sales performances. This includes an export service to 90 countries worldwide selling over 13 million copies every year through a committed team of international specialists, therefore I would distribute this institution as they are successfully marketing and are achievable institution. IPC Media distribute their brands across many supermarkets throughout the UK, which broadens the magazine‟s target audience. Making my magazine available in large supermarkets, which would make it available to more people, therefore increasing sales as well as my target audience.
  • 14. Final Choice IPC Media distribute their brands across many supermarkets throughout the UK, which broadens and increases their magazine‟s intended audience. Creating my magazine available in large supermarkets would make it available to more people, therefore increasing sales as well as my target audience. The fact that IPC already distribute such well known music magazines means that they have customers who will be interested in a new product of a music magazine, my media product such as; R&B. AS IPC are a well known successful media institution; they would distribute my media product through many ways for instance, IPC Media export service to 90 countries worldwide selling over 13 million copies every year through a committed team of international specialists. Market force‟s category management team handle magazine range and displays for leading retailers such as WHSmiths, Sainsbury's and Morrison‟s plus growing magazine sellers Lidl, Esso and BP. This shows that as IPC distribute their brands across shops such as; supermarkets that increase my target audience and create the popularity and salary. IPC are a well known successful media institution; I would distribute my magazine through many ways for instance, IPC distribute their magazines in many different places such as; shops, supermarkets, online, print, internet and online. The greater opportunities of distributing their magazine in many different places shows that IPC media are a big well known, successful institution means that this would create my magazine to become available not only in supermarkets, but other large more places such as; internet and print creating my magazine to become recognised, well known and more customers consuming the magazine, which would therefore increase the salary of my media product.
  • 15. Who would be the audience for your media product? The target audience for my magazine is 16-19 year old males and females, who are interested and focused into R&B music. I have created a reader profile about the target audience for my magazine, showing who my target audience are and possibly what kind of things could be advertised in my magazine as they represent my target audience's interest. As shown in my reader profile it shows that my audience are a young age range as Blackberry mobiles has been represented and many young people of the age range 16- 19 year olds consume these mobiles. My reader profile also shows that; my intended audience are interested in fashion, outfits and clothing and using social networking websites such as; Facebook, Twitter and MySpace, this shows that my audience are interacting and connecting with people. The age range shows that my audience‟s occupation would sort from students at college or university and working part-time. As shown in my reader profile my target audience are young males and females who are; mainly studying in education and working part-time. My target audience are much sociable and well at communicating as they use social networking websites such as; Facebook, Twitter and MySpace. My magazine is priced at £3.95 because my results in my questionnaire showed that most people are prepared to pay this price for a magazine. This result from my questionnaire shows that; my intended audience would have the money to purchase the magazine. My creative decision has been shaped by this as this questionnaire result has benefited me to understand my audience, and their feedback as results, on how I can represent and design my magazine.
  • 16. How did you attract/address your audience? I created a questionnaire to find out what my target audience thought of existing music magazine's and what else they would like to see more of in music magazines and what at tract's them to a magazine. My questionnaire gave my target audience a chance to express their opinion. This therefore attracted my target audience. I also attracted my audience by using a mid shot image on my front cover which attracts the reader‟s attention because the model‟s facial expression brings direct eye contact straight into the readers eyes which makes the reader find the magazine engaging, curiosity and want to purchase the magazine. The consistent colour scheme I chose bright: red, gold and black attracts the audience because they are: eye catching, and attention grabbing which brings the reader to a connection. The model in my front cover is wearing an eye-catching blue top; which grabs audience‟s attention straight away on the front cover this captivates peoples interest, therefore I used this mid shot as this engages the audience‟s attention to buy the magazine. I also attracted and addressed my audience‟s The text above the masthead: has well known attention by; writing a sell line just underneath names of R&B artists I applied this because it the masthead. This sell line I have used “Life is applies interest to my intended audience and loud” this sell line sounds straight to the point, attracts them to buy the magazine as well inquisitiveness and positive. This sell line also known R&B artists are popular therefore they brings my audience‟s attention forward as this would purchase the magazine and the name sell line is written in a coloured, eye catching of the artists would attract and interest my font. intended audience.
  • 17. I attracted and addressed my target audience in a positive way by creating a questionnaire; for instance, I asked my target audience how much they are willing to buy a music magazine this result benefited me and my target audience as they had a chance to submit which price they are willing to pay for a music magazine. This attracted my target audience as they have a chance and say in the cost of my music magazine, this attracted them as my price is reasonable £3.95 where as, some existing magazines are expensive. I also attracted my target audience in another way in my questionnaire asking; how often would you buy a music magazine? This attracted my target audience as they have an opinion of when they would prefer to buy a magazine, weekly or monthly. This attracted my target audience because the results showed buying a magazine monthly had the highest percentage. This goes to show that my target audience are willing to buy a magazine monthly.
  • 18. What have you learnt about technologies from the process of constructing the product? I used Photoshop CSC5 to create my music magazine; and since using this programme, I have learnt how to edit and manipulate images so they can be used in a real, striking looking magazine, such as the: front cover, contents page and a double page spread. I have also learnt a lot about technologies especially from Photoshop, for instance, I have learned how to use the tools/features to hide or change parts on an image or a layer. I learnt and experienced that Photoshop was brilliant at changing many stuff on an image for instance, the lighting, the use and choice of the: Magnetic Lasso Tool to cut out the background of the image and also cut a coloured background out. As a part of constructing my media product I have learnt a lot about technologies for instance, resizing the images without misrepresenting them, was made clear and easier by clicking onto the „Free Transform‟ button whilst using the „shift key‟ when resizing, this made it a lot easier for me to edit and resize my images and was helpful, therefore I have learnt much about technologies from Photoshop. I have learnt much about technologies from the process of constructing my product; for instance, by using Photoshop CSC5 I have learned that this programme is excellent and useful as this programme, has many existing tools that have helped me improve my media product. For instance, the Magnetic Lasso Tool and the Rectangle tool that created a banner, my text to stand out on a coloured background. I have experienced that Photoshop is an excellent programme: for instance, as The Rectangle Tool has created my masthead to stand out, as this creates a banner and makes my media product appear and stand out on a coloured background, as an example shown on the left hand side of my masthead in my media product.
  • 19. I have learnt much about technologies from the process of constructing my product; for instance, for the text on my front cover about the person on the main article “Janet Brown” I used 3 layer styles to make the text on my front cover appear eye catching, as the text about the main artist in the article is meant to be seen clear and vivid. The 3 layer styles that I used were; Effects, Drop Shadow, and Bevel Emboss which are blending tools , since using these different tools I have learnt much about technologies such as; Photoshop itself the features and layer tools included to blend in text. Since using Photoshop I have learnt much about the technology itself; for instance, I learnt how to edit, change and manipulate images so that they can be used appropriately on my front cover, contents page and double page. For instance, I used the magnetic lasso tool to cut out the background of my image in my contents page and the magic wand tool, this therefore made the background of my image appear more vivid and appropriate. I have gained much more knowledge about technologies; from the process of constructing my product; for instance, I have learnt how to save and back up files onto a USB stick. I used my USB stick shown below in the image to save and back up my media work so that I always have a copy stored elsewhere safely.
  • 20. I have learnt about technologies as apart of my planning through the use of internet: for research into similar media products. For instance, whilst planning my magazine by researching media products on the internet I have learnt about internet technology as the internet benefited me because it was useful for me to understand the ideas of existing media products as I researched the front cover‟s of music magazine's such as VIBE which appealed to me to understand existing media products which increased my ideas of creating my own magazine. As seen below is a screen shot of the search engine I have typed in search. I have also learnt about technologies from the use of internet. For instance, as a part of my planning I created a questionnaire on Zoomerang; for my target audience to feedback on ideas of creating my own music magazine. This use of internet, the website was useful to me as I could analyse the results of my questionnaire and posted a link of my questionnaire to blogger, as a result my target audience found it easy to complete my questionnaire as they just had to view my Blog page and then find the link and click onto it which would open my questionnaire, therefore would open it and my target audience would complete it which was quick and simple to do. As a part of using the internet such as using zoomerng; I have learnt about technologies as the internet is a quick, easy and useful source, such as zoomerang this website benefited me as I was able to create a survey in order to create a questionnaire, the use of internet of has benefited me as I was able to receive feedback from my target audience on ideas of creating my own music magazine.
  • 21. I have learnt about technologies by creating a Blogger account using “Blogger” to post all my work such as; preliminary task, planning, evaluation and many more. I have learnt a lot about this technology, the website itself “Blogger” as this website is useful as it is a blog-publishing service that allows users to upload and publish blogs. I have learnt much since I started to use Blogger for representing my media work as I learnt many stuff about the website itself that you can only upload JPG and PNG files, therefore to upload my work I learnt that I must save them as a JPG or a PNG file. I have also learnt about technologies from the process of constructing my product. For instance, I have learnt much about taking my photographs, such as; using a good camera shown above my Samsung which has a 5x zoom lens. I have learnt many different facts about taking my photographs for example, the lighting I recognised that some of the shots that I took were slightly dark, therefore I re took my images to get the correct type of shot. I also learnt a lot things about technology from using my digital camera such as; the framing , I learnt to take images correctly instead of cropping the top of the model‟s head in my image as a part of taking my photographs, I learnt how to get the corrects type of framing. As a part of taking my photographs I have also learnt the type of props to include; for instance, mise-en-scene. I have learnt that which type of jewellery and clothing, my model should ware to make my images appear eye catching and match my colour scheme. In the image below, using my digital camera benefited me as the photograph came up clear showing the mise-en-scene showing up clearly for instance the jewellery worn, this shows that the jewellery worn is the correct type for an R&B genre as it creates a silver eye catching bling look for instance, in my front cover magazine below the model‟s necklace creates and attention grabbing R&B look. I have learnt much about technologies from the process of constructing my product; for instance, using Blogger to present my work and asking my audience to make comments on it.
  • 22. Looking back at your preliminary task , what do you feel you have learnt in the progression from it to be the full product? I named my preliminary task magazine „NEGUS AMBITION‟ and used the house style of blue, red and white. I have learnt that the house style is important when following conventions because a consistent house style makes the magazine look professional. However, the house style on my preliminary task looks simple and ordinary, and doesn‟t attract much attention. My preliminary task, is more basic than my final magazine because; it includes a my masthead which is not very enlarged compared to my front cover magazine shown. My preliminary task is also much basic than my final magazine as my front cover has much for feature's included such as; a barcode, enraged masthead, issue number, website name and text written above my masthead where as, my preliminary task does not have any of this included and is much more basic. I also learnt that the layout is a very important part of creating a successful magazine as well as the images and text used. On my preliminary task front cover, I used an mid-shot image of student looking happy and joyful as she's has succeeded great exam results. However, I could have re took the image to improve the lighting, as it was a little bit too bright, therefore I feel that I have learnt progression from it to the full product and that my preliminary task is more basic than my final magazine. My preliminary task follows similar conventions of my final magazine. For instance, both my preliminary task and final magazine- front cover have a masthead placed at the top of the page. My preliminary task and final magazine follow the similar conventions; for instance, they both have an mid-shot image portrayed on the cover this follows the codes and conventions as a mid shot image, as this is meant to be used in a music magazine front cover and a school magazine front page, therefore they are both similar and follow the codes and conventions. My preliminary task and final magazine follow similar convention. For instance, they both require a; date, issue number, masthead, image and copy (text). Looking back at my preliminary task, I feel I have learnt a lot in the progression from it to the full product; for instance, the images used in my full product my final magazine, using Photoshop I could edit and improve them as I made an improvement. Where as for my preliminary task I did not use Photoshop to edit or manipulate any of my images. Another improvement I feel I have improved from my preliminary task to my full product (my final magazine) is the text that I typed in my double page spread of my music magazine. I thought carefully what type of text to write in my magazine: for instance, an interview of the R&B artist in my magazine I have used and how my target audience would find this interview interesting.
  • 23. Progression Chart I made some drafts of my magazine before creating the real actual product: so that I could try out my ideas and show my intended audience what could be improved or changed etc. I made the first draft using Microsoft Publisher; the first one is just text so I could create a plan to get an idea of how my layout, would appear to look like for my magazine. In my draft the front cover; I created a change in my masthead as the size of it was not suitable and enlarged enough for a masthead which appeared and looked odd. I also changed the colour of the text as this looked boring and simple. I made an improvement by changing my colour to red and gold as shown in the next slide. I also made an improvement in my masthead by creating a banner as now my masthead stands out on a coloured background. I have also made an improvement in my double page spread I changed the colour in my questions to red: as the questions in my interview now stand out, appear noticeable and eye catching. I also made an improvement by changing the questions to a red eye catching colour as my media product now has a better colour scheme than before in my drafts.
  • 24. I also feel as I have made a progressive improvement from my preliminary task and the codes and conventions from what I have learnt that have now contributed to my music magazine. However I still feel I could have improved my music magazine. For instance, I could have asked the model in my images to wear better clothing that are portrayed in R&B magazines. To improve the photography and images appear better, I could have provided the model in my contents with silver jewellery to create the mise-ne-scene of my magazine to make it appear like a proper R&B magazine. In my double page spread I could have re sized the image, but is too late. I also think that I could have took another better image for instance; a better full shot image in the double page spread.