this presentation is not meant to be stand-alone. It slides shared from a course.

2. What is a brand?
A name, term, design, symbol,
or any other feature that
identifies one seller's good or
service as distinct from those of
other sellers

3. • 70% of Asian consumers say that they are
more likely to consider buying a brand they
see associated with the Superbrands logo.
• Asian consumers also say that they consider
brands displaying the Superbrands logo to be
more trustworthy and of higher quality than
other brands.

7. CLEARbrand vision

8. WHO customers?
are your

9. What sort of
RELATIONSHIP
do you want
to have with
them?

16. Facebook
Twitter
Pinterest
LinkedIn
Blogging
E-Blasts
Website
YouTube
Instagram

17. Facebook
1.11 Billion
Twitter
500 Million
Pinterest
48.7 Million
LinkedIn
255 Million
Blogging
66 Million
E-Blasts
Websites
YouTube
1 Billion (4)
Instagram
100 Million
4 Billion Photos

19. In Facebook
Individual
Page
tabs
Page
Promoted
Post
Event
Group
Advert

21. TIMELINE
isme and my friends
about

23. NEWFEED
includes
pages

24. ADVERTS
& sponsored stories

30. ADVERTS
& sponsored stories

32. On my page connecting to a
recent post
Targeting to people who know
people who already like my page

34. Heading to solve a problem
Idea on how to solve
the problem
Keeping it short
And a CALL to action
Compelling picture that looks good small

35. tweet tweet

46. Email marketing

56. www.adwords.google.com

60. Contribute
• Groups
• Discussions
• Follow companies

64. Build a Brand
Promise of an Experience
Build a Relationship