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Body Image: Who’s to blame? “ Although this may be the most affluent generation to walk the planet, it also has the dubious distinction of being the most insecure and depressed . ”   – Marketing guru Martin Lindstrom
Some stats… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Plastic Surgery…
Anxiety Sells! ,[object Object],[object Object],[object Object]
“ Anxiety Sells”
“ Anxiety Sells – Women on Display”
“ Sex Sells” ,[object Object],[object Object]
Sexualisation of women in advertising ,[object Object]
Sexualisation of young girls in advertising ,[object Object]
Expert opinion on  Psychological Impacts When life’s all about appearance, there’s no incentive for girls to value themselves or their unique talents.  Maggie Hamilton Girls of twelve or thirteen…say that while they don’t want to conform, they feel they must, to have some chance of surviving at high school. We need to work with kids to let them know it’s okay to be unique, to have your own ideas, as that’s how you have a much happier, healthier future.  Gina, child psychologist, in an interview with Maggie Hamilton, 2008. Neuroscientist Susan Greenfield is seeing 11 year olds who are two to three years behind in cognitive development than 11 years old were fifteen years ago. Girls are spending more time in their bedrooms, worrying about how they look and what to wear, and are less directly engaged in life. BBC News, September 2006 Girls are coming of age in a more dangerous, sexualized and media-saturated culture...as they navigate a more dangerous world, they are less protected.  Mary Pipher (Psychologist)
 
Body Hatred!?! ,[object Object],[object Object]
Is anyone doing anything about this? ,[object Object],Maggie Hamilton is a writer and publisher, gives frequent talks and lectures, is a regular media commentator and keen observer of social trends. She has held a number of senior roles in publishing and at the ABC. Her many books include  What Men Don ’ t Talk About , which looks at the lives of real men and boys, and  What ’ s Happening to Our Girls?  Maggie is currently researching  What ’ s Happening To Our Boys?  due out mid 2010.  Julie Gale is the founder of Kids Free 2B Kids, and has been working since 2007 to raise public and corporate awareness on the issue of the sexualisation of children in the media, advertising and popular culture. Julie has generated appeared on television, radio and in newspaper articles throughout Australia and internationally. In 2009 she contributed to a number of Australian seminars, including  “ Bratz, Britney and Bralettes: The Sexualisation of Childhood and Children ” ,  “ Sexualised Media: Risks, Reviews and Regulation ” ,  and  “ Generation Next ” .  Melinda Tankard Reist is an Australian author, speaker, commentator and advocate with a special interest in issues affecting women and girls. Melinda is author of  Giving Sorrow Words: Women's Stories of Grief After ; and  Defiant Birth: Women Who Resist Medical Eugenics . Melinda's commentary has been published and broadcast in Australia and overseas. A founder of independent women's think tank Women's Forum Australia, Melinda is editor of the magazine-style research paper  Faking It: The Female Image in Young Women's Magazines  (2007).  Melinda ’ s latest book  Getting Real: Challenging the Sexualisation of Girls  has just been published by Spinifex Press.
What can we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And tell your friends; boycott products/shops/brands; speak to other women about it! Use the power of your voice!!

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Body image

  • 1. Body Image: Who’s to blame? “ Although this may be the most affluent generation to walk the planet, it also has the dubious distinction of being the most insecure and depressed . ” – Marketing guru Martin Lindstrom
  • 2.
  • 3.
  • 4.
  • 6. “ Anxiety Sells – Women on Display”
  • 7.
  • 8.
  • 9.
  • 10. Expert opinion on Psychological Impacts When life’s all about appearance, there’s no incentive for girls to value themselves or their unique talents. Maggie Hamilton Girls of twelve or thirteen…say that while they don’t want to conform, they feel they must, to have some chance of surviving at high school. We need to work with kids to let them know it’s okay to be unique, to have your own ideas, as that’s how you have a much happier, healthier future. Gina, child psychologist, in an interview with Maggie Hamilton, 2008. Neuroscientist Susan Greenfield is seeing 11 year olds who are two to three years behind in cognitive development than 11 years old were fifteen years ago. Girls are spending more time in their bedrooms, worrying about how they look and what to wear, and are less directly engaged in life. BBC News, September 2006 Girls are coming of age in a more dangerous, sexualized and media-saturated culture...as they navigate a more dangerous world, they are less protected. Mary Pipher (Psychologist)
  • 11.  
  • 12.
  • 13.
  • 14.

Notas del editor

  1. Psychological impact of overt sexualised images is that it increases negative body image in vulnerable and impressionable young girls. Many young girls feel they have to be slim to be popular. Concerns about looks intensify as girls grow. Marketers know this, they use experts such as cultural anthropologists and child psychologists. They know girls’ lives intimately and which buttons to press. Anxiety is good for business, because it keeps girls purchasing. Frequent exposure to unrealistic media representations of female bodies has produced a massive market for beauty products, diet and weight-loss products and programs, as well as appearance pre-occupation. Increasing numbers of adolescent girls are seeking plastic surgery and cosmetic procedures such as botox injections.
  2. Sarah: Notes: There is widespread concern that children are often forced to psychologically and cognitively deal with sex and sexuality, long before they are developmentally ready. Research by the American Psychological Association, 2007, finds young women are negatively impacted by sexualised images in several ways: Increased anxiety, depression, low self-esteem, body image problems, eating disorders, self harm, and sexually transmitted infections. Kids are also becoming sexually active at younger and younger ages.
  3. Sarah: Notes: There is widespread concern that children are often forced to psychologically and cognitively deal with sex and sexuality, long before they are developmentally ready. Research by the American Psychological Association, 2007, finds young women are negatively impacted by sexualised images in several ways: Increased anxiety, depression, low self-esteem, body image problems, eating disorders, self harm, and sexually transmitted infections. Kids are also becoming sexually active at younger and younger ages.