1. Leveraging New Media
LIKE or Loathe?

2. Commercial-In-Confidence: Sharon Ng (New Media)

3. o This
dynamic life, moves, breathes and
flows with pulsing excitement in Real-Time!
o The
dynamic life of the "new media"
content and its interactive relationship
with the media consumer.
o NewMedia is the "democratization" of the
creation, publishing, distribution and
consumption of media content.
Commercial-In-Confidence: Sharon Ng (New Media)

4. Content
Multi-platforms
On-demand MEDIA Digital devices
CONVERGENCE
Interactive
User-feedback
Commercial-In-Confidence: Sharon Ng (New Media)

5. RANT WOW BOO
RAVE
?
:: NET GENERATION::
Commercial-In-Confidence: Sharon Ng (New Media)

6. Let’s publish, share and socialize!
Commercial-In-Confidence: Sharon Ng (New Media)

7. What is social media?
Social
Networks
Tagging
Share
IM
VoIP
Interact
Rate Communicate
Podcasts
Blogs P2P
Wikis ENGAGE I-TV
Mashups Video
share
Collaborate Social Network
Convergence Video
Sharing Spaces Online
P2P
RSS
Commercial-In-Confidence: Sharon Ng (New Media)

8.  4,701,069 population (2010)
 3,658,400 Internet users as of Jun/10,
77.8% penetration, per ITU.
 2,352,400 Facebook users on August
31/10, 50.0% penetration rate.
http://www.internetworldstats.com/asia.htm#sg
Commercial-In-Confidence: Sharon Ng (New Media)

9. 50% of ITU are on FACEBOOK
Commercial-In-Confidence: Sharon Ng (New Media)

10.  550 million users worldwide
 Users avg. 6hours/mth on site
 Expected Ad Revenue USD$1.4 Billion
Source: Bloomberg Businessweek
Commercial-In-Confidence: Sharon Ng (New Media)

11. Causes & Campaigns Vs. Brands, Biz & Organizations
Allows users to target
exact audience, rather
than trying to come up
with a proxy for it.
Commercial-In-Confidence: Sharon Ng (New Media)

12. “Reaching a BILLION
members is almost a
GUARANTEE.”
“Knowing your friends
really LOVE drinking
COKE is the BEST
ENDORSEMENT for COKE
you can possibly get.” Mark Zuckerberg
(CEO & Co-Founder of Facebook)
America's 35th wealthiest guy, youngest
billionaire, net worth of $6.9 billion.
Photo by Lea Suzuki/The Chronicle
Source: Bloomberg Businessweek
Commercial-In-Confidence: Sharon Ng (New Media)

13. What?
Why? W
When?
W
How
Who? Where?
Diagram created by: Sharon Ng © 2009.
Commercial-In-Confidence: Sharon Ng (New Media)

14. Commercial-In-Confidence: Sharon Ng (New Media)

15. What’s the value of
Twitter? 140 characters only?
Tweet…
Tweet…
With Tiny URL?
“What can I possibly say with 140 characters per Tweet?”
Commercial-In-Confidence: Sharon Ng (New Media)

16. o Generate exposure for websites and businesses
o Build a Strong Network of Friends
o Increased potential for secondary links or traffic
o Synchronize Updates with your Website
o Develop a Natural User Profile
o One Account Vs. Multiple Accounts
o Cross Post Your Updates
o Network with Other Users
o Ask Questions for Information
Commercial-In-Confidence: Sharon Ng (New Media)

17. Source: http://www.doshdosh.com/7-ways-to-use-microblogging-services-for-traffic-and-brand-exposure/
Commercial-In-Confidence: Sharon Ng (New Media)

18. Directs traffic
to the main
Technorati Site
with direct links
to topics/
articles
Commercial-In-Confidence: Sharon Ng (New Media)

19.  NOto outbound Marketing: no more PUSH
interruptive, one-directional marketing
 YES
to Inbound Marketing: Search on
Google, people like to search for info
themselves (Google Keyword Search) SEO
 Peoplelike to ask friends for opinions via:
- Social Media Sites, Blogs, Wikis, Referral
Marketing, word-of-mouth … etc.
Commercial-In-Confidence: Sharon Ng (New Media)

20. Commercial-In-Confidence: Sharon Ng (New Media)

21. Content Search Engine
Hub Optimization
“be visible.”
SOCIAL
MEDIA
framework
Social Media Community
Conversations referrals
Commercial-In-Confidence: Sharon Ng (New Media)

22. o Initiate Conversation with your customers
o Drive
Engagements (Rally Fans/ Advocates
to contribute to content)-Community
Based Biz Model.
o Free Organic Traffic from Search Engines
o Main entrance of your marketing channel
o Blog for Dynamic Content NOT Static
Commercial-In-Confidence: Sharon Ng (New Media)

23. o Create a site/Facebook Fan Page/ Blog
o Optimizedwith Keywords Search for the
products / services your business provide
o Proximity
– Geographic area you serve
(e.g. Damn Good Food, Singapore)
Commercial-In-Confidence: Sharon Ng (New Media)

24. Commercial-In-Confidence: Sharon Ng (New Media)

25. Content
Hub
Commercial-In-Confidence: Sharon Ng (New Media)

26. Engagement
Conversation
Commercial-In-Confidence: Sharon Ng (New Media)

27. Content
Hub
Vote/Poll
(Data-Research
Metrics) Target
Audience
Commercial-In-Confidence: Sharon Ng (New Media)

28. ENGAGEMENT:
POLL / VOTING
-Data, Research
SYNDICATION
NETWORK –
RSS
Brings news to
your customers
directly
Twitter: Social
Media
Engagement to
drive traffic to
content hub and
main site
Commercial-In-Confidence: Sharon Ng (New Media)

29. Commercial-In-Confidence: Sharon Ng (New Media)

30. Subscriptions & Pay-Per-Use/
Unit Sales
Memberships View
Low-Budget
Content Cross-
Innovation
Aggregation Subsidization
Model
Community-
Advertising Sponsorship Funded
Business Model
Commercial-In-Confidence: Sharon Ng (New Media)

31. Commercial-In-Confidence: Sharon Ng (New Media)

32. www.threadless.com
Commercial-In-Confidence: Sharon Ng (New Media)

33. DELL + Threadless
Commercial-In-Confidence: Sharon Ng (New Media)

34. Havaianas + Threadless
Commercial-In-Confidence: Sharon Ng (New Media)

35. “Open mindset” –
the ability of leaders
to let go of control at
the right time, right
place and in the
right amount.
http://getsatisfaction.com/ccpact
Commercial-In-Confidence: Sharon Ng (New Media)

36. Thank U @ sharonite
Commercial-In-Confidence: Sharon Ng (New Media)