This trip will bring you through the upcoming change for Vietnam's next generation

1. BUSINESS TRIP TO
VIETNAM

2. Objectives
- To introduce IMBA student a real atmosphere of
international business
- To be a chance to see the entrepreneurial opportunities in
Vietnam
- To learn about the impact of social venture in the
community
- To understand about SEA logistics operation in the real
business settings

3. Research methodology
In-dept interviewing
• Some of people from Batch#6 and Batch#7
• IMBA’s staff

4. • Competitive price
• Insurance coverage
• Less traveling time (less than 2 hours
from Bangkok) – No jet lag!!!
• Activities related to international
business track of IMBA
• Delicious meals provided everyday
• Safe, clean and good-service hotel in
the heart of the city
• Variety of activities provided
• Low living expense
• Competitive price
• Insurance coverage
• Less traveling time (less than 2 hours
from Bangkok) – No jet lag!!!
• Activities related to international
business track of IMBA
• Delicious meals provided everyday
• Safe, clean and good-service hotel in
the heart of the city
• Variety of activities provided
• Low living expense
• Short time for learning
• Heavily relying on connection with
local agency who provides us with
facilities
• Short time for learning
• Heavily relying on connection with
local agency who provides us with
facilities
SWOT AnalysisSWOT Analysis
StrengthsStrengthsStrengthsStrengths WeaknessesWeaknessesWeaknessesWeaknesses

5. OpportunitiesOpportunitiesOpportunitiesOpportunities
• Exploring Vietnam’s mega project
• One of the world’s fastest growing
OEM countries
• Rapid economic growth
• A lot of opportunities for international
investors and business owners
• Regional economic corridors
• Infrastructure from Thailand through
Laos to Vietnam
• Exploring Vietnam’s mega project
• One of the world’s fastest growing
OEM countries
• Rapid economic growth
• A lot of opportunities for international
investors and business owners
• Regional economic corridors
• Infrastructure from Thailand through
Laos to Vietnam
ThreatsThreatsThreatsThreats
•A lot of tours with similar plans both
in Thailand and Vietnam
•No entry barrier for new comers to
enter the market
•Affected by fluctuating exchange rate
and oil price (air fare)
•Still a developing country.
•Not fully-developed infrastructure
•Chaotic city of HCMC
•Few English-speaking Vietnamese
•Traffic congestion
•Inaccessible and unreliable
information
•Hot and humid weather
•Deceptive merchandisers
•A lot of tours with similar plans both
in Thailand and Vietnam
•No entry barrier for new comers to
enter the market
•Affected by fluctuating exchange rate
and oil price (air fare)
•Still a developing country.
•Not fully-developed infrastructure
•Chaotic city of HCMC
•Few English-speaking Vietnamese
•Traffic congestion
•Inaccessible and unreliable
information
•Hot and humid weather
•Deceptive merchandisers
SWOT Analysis (continued)SWOT Analysis (continued)

6. Voices of Customers
• “I was inspired from company
visit”
• “I saw some opportunities
from seminar by successful
entrepreneurs”
• “I was concerned with safety
at accommodations”
• “I am bored with lectures at
university”
• “I had chances to see real
innovative business world”
• “Unreasonable price”
• “Sightseeing”
• “Activities directly related to
what we have learned”
• “Big meal is rarely provided”
• “Opportunity to do business
project with partner school”
• “I was worried about
transportation”
• “Need relaxing time!!!”
Vietnam’s
business in
bird’s eye view
Vietnam’s
business in
bird’s eye view
Activities to
understand
Vietnam’s culture
Activities to
understand
Vietnam’s culture
Exploring HCMC’s
landmarks
Exploring HCMC’s
landmarks
Delicious &
luxurious meals
everyday
Delicious &
luxurious meals
everyday
Providing
Luxury coach
Providing
Luxury coach
Shopping at
attractive market
Shopping at
attractive market
Fine hospitality
hotel in the heart
of HCMC
Fine hospitality
hotel in the heart
of HCMC Business project
with Hoasen U.
Business project
with Hoasen U.

8. TRIP ITINERARY
1st
day: Get to HCMC + Get to know Vietnam
2nd
day: FBNC & TNS
3rd
day: IDG Ventures & Intel @ Saigon High Tech Park
7th
day: Hoa Sen University + Shopping @ Ben Thanh Market
6th
day: Hoa Sen University Seminar + Workshop
5th
day: Danang Industrial Park + Fly back to HCMC
4th
day: Fly to Danang + Danang Port

9. 1st
Day Get to Know HCMC
Focus: Culture & History
What to do: IMBA students will visit historical
tourist attractions in HCMC to learn about
Vietnam’s culture and history.
Place to Visit: 1) Reunification palace
2) War Remnants Museum
3) Museum of Ho Chi Minh City
4) Notre Dame Cathedral
Time: 9.00 a.m. – 1.00 p.m.

10. 1st
Day Get to Know HCMC
Reunification Palace
Formerly known as Independence Palace,
Reunification Palace was built on the site of the
former Norodom Palace. It was the home and
workplace of the President of South Vietnam during
the Vietnam War. It was the site of the end of the
Vietnam War during the Fall of Saigon on April 30,
1975, when a North Vietnamese Army tank crashed
through its gates.

11. 1st
Day Get to Know HCMC
War Remnants Museum
The War Remnants Museum is a war museum
primarily containing exhibits relating to the American
phase of the Vietnam War.
The museum comprises a series of eight themed
rooms in several buildings, with period military
equipment located within a walled yard.
One building reproduces the "tiger cages" in which
the South Vietnamese government housed political
prisoners. Other exhibits include graphic
photographs.

12. 1st
Day Get to Know HCMC
Museum of Ho Chi Minh City
Previously known as the Revolutionary Museum,
Museum of Ho Chi Minh City was built around 1885 not
far from the Reunification Palace.
This building has played a number of roles: firstly it was
a commercial museum, then the Cochinchina
Governor's palace, then briefly in 1945 it was the
provisional administrative HQ before morphing into the
French High Commissioner's Office.
Later incarnations included the Gia Long Palace and the
Supreme Court. In the late 1970's it was relaunched as
the Revolutionary Museum and subsequently renamed
the Museum of Ho Chi Minh City.

13. 1st
Day Get to Know HCMC
Notre Dame Cathedral
Built between 1877 and 1883, Notre Dame Cathedral
is set in the heart of HCMC's government quarter. The
cathedral faces Ð Dong Khoi. It is neo-Romanesque
with two 40m-high square towers tipped with iron
spires, which dominate the city's skyline. In front of
the cathedral is a statue of the Virgin Mary.

14. 1st
Day Get to Know HCMC
Focus: Culture & History
What to do: IMBA students will visit historical
tourist attractions in HCMC to learn about
Vietnam’s culture and history.
Place to Visit: Tunnels of Cu Chi
Time: 1.00 – 4.00 p.m.

15. 1st
Day Get to Know HCMC
Tunnels of Cu Chi
The tunnels of C Chi are an immense network ofủ
connecting underground tunnels located in the
C Chi district of Ho Chi Minh City and are part ofủ
a much larger network of tunnels that underlie
much of the country. The C Chi tunnels were theủ
location of several military campaigns during the
Vietnam War, and were the Viet Cong's base of
operations for the T t Offensive in 1968.ế
The tunnels were used by Viet Cong guerrillas as
hiding spots during combat, as well as serving as
communication and supply routes, hospitals, food
and weapon caches and living quarters for
numerous guerrilla fighters.

16. 1st
Day Get to Know HCMC
Dinner @ Quan An Ngon
What to do: IMBA students will have the first
dinner in Vietnam and enjoy a Saigon traditional
dance show
Time: 5.30 – 8.00 p.m.
Quan An Ngon is an open-air French villa and
has nice indoor and courtyard seating
restaurant. It serves a wide variety of delicious
typical Vietnamese food and have a traditional
show for tourists.

17. 2nd
Day Vietnam Business overview
Focus on : social impact and business culture
in Vietnam
What to do: Visit Financial and Business News
Channel (FBNC) one of the four economic TV
channels in Vietnam which IMBA’s students will
have a chance to attend two real business
interviews (at 8.30a.m. and 11.30a.m.) with
famous business leaders in Vietnam
Time: 8.30 a.m. – 12.00 a.m.

18. 2nd
Day Vietnam Business overview
Focus on : International business, Marketing
research & planning
Time: 1.00 p.m. – 4.00 p.m.
What to do: Visit TNS branch in Vietnam, TNS is
world’s largest custom market research
organization. They published a book in Vietnam
called “Pink Pages” which is a reference guide to
Vietnam's market includes economic trends, key
facts, statistics, insights on changing lifestyles,
values and consumer’s trends. Key point is to get
overview of the market research in real business
world.

19. 2nd
Day Vietnam Business
overview
Dinner @ Temple Club
What to do: IMBA students will have dinner in a
oldest decoration restaurant hidden in the back
streets of the central district of HCMC
Time: 6.00 – 8.00 p.m.
Temple Club is one of finest atmosphere restaurants
in HCMC. As the name suggests, this is an old Chinese
temple, with original wood and masonry. No wonder
why this is a place that Hollywood stars come and
enjoy their dinner here

20. 3rd
Day Vietnam Economic Outlook
Focus on : International business, Entrepreneurship
Time: 9.00 a.m. – 12.00 a.m.
What to do: Visit IDG Ventures Vietnam, the first
technology venture capital fund in Vietnam that
invest in highly-quality companies from inception
to growth stage with an emphasis consumer,
technology media and ICT sectors

21. 3rd
Day Vietnam Economic Outlook
Focus on : International business,
Innovation and creative economy
Time: 1.00 p.m. – 5.00 p.m.
What to do: Visit Saigon High Tech
Park(SHTP) which housed many
high-tech investors to setup their
workshops here, SHTP’s goal is to
promote the knowledge-based
economy and expected to become
a model for development of
technology innovations, knowledge
and creative economy in vietnam

22. 3rd
Day Vietnam Economic
outlook
Dinner @ Hoi An Restaurant
What to do: IMBA students will have an outdoor
dinner in the atmosphere of Hoi An city in the
most alike Vietnamese style restaurant in HCMC
Time: 6.00 – 8.00 p.m.
Hoi An Restaurant has one of the most
beautiful dining rooms in the city. An unusually
wide frontage recreates the look of houses in
Hoi An, a port in Vietnam's central region.
Inside, the wooden floors, beamed ceilings,
sofas and beautiful lamps create a special
ambience.

23. 4th
Day Fly to Danang
Focus: International Business in
term of logistics management
What to do: IMBA students will visit a port in Da
Nang which is one of the key logistics cities of
Vietnam and see how East-West Economic
Corridor affects the logistics in the Greater
Mekong Subregion.
Place to Visit: 1)Danang Port
2) OOCL Vietnam
Time: 9.00 a.m. – 3.00 p.m.

24. 4th
Day Fly to Danang
East-West Economic Corridor
Vietnam, Laos, Thailand and Myanmar have cooperated
in building infrastructure to support transportation
within the region. It is the shortest route connecting the
South China Sea with the Andaman. And the four
countries hope that this will help boost tourism, trade
and investment within the region.

25. 4th
Day Fly to Danang
Da Nang Port
Da Nang Port is a major port system located in Central
Vietnam at the mouth of the Han River on the South
China Sea, in the city of Da Nang. It is the third largest
port system in Vietnam (after Saigon Port in HCMC and
Hai Phong Port in Hai Phong). Da Nang Port lies at one
end of the East–West Economic Corridor, an economic
corridor connecting Vietnam with Laos, Thailand, and
Burma.

26. 4th
Day Fly to Danang
OOCL Vietnam
OOCL is an international container transport and
logistics service provider. The Da Nang branch office
caters to the diverse needs of domestic and
international businesses in Vietnam as
Da Nang has an international airport, seaports, railway
and roads. It is also the gateway to the Pacific Ocean on
the Trans-Asian route. These facilities promote trade
within Vietnam, as well as with its neighboring
countries and with the rest of the world.

27. 4th
Day Fly to Danang
Dinner @ Waterfront Danang
What to do: IMBA students will take a break from
the traditional food and enjoy European fusion
food with the nicest river view bar in Danang
Time: 6.00 – 8.00 p.m.
Waterfront Danang restaurant is the best river
side view restaurant in Danang, with the stylish
up to date decoration. The food here is mostly
Vietnamese – European fusion food

28. 5th
Day Visit Industrial Park
Focus: International Business
What to do: IMBA students will have a chance
to visit Danang Industrial Park which included all
high-tech interesting industrial sector such as IT,
heavy industry, mechanical industry etc.
Place to Visit: 1) Danang Industrial Park
- Danang IT Park
- Hoa Cam IZ
Time: 9.00 a.m. – 3.00 p.m.

29. 5th
Day Visit Industrial Park
Dinner @ Cuc Gach Quan
What to do: IMBA students will enjoy a beautiful
place and food here for preparing to do a project
in the next day
Time: 6.00 – 8.00 p.m.
Cuc Gach Quan restaurant is a nice and cozy
restaurant. Located down a quiet street, it is
highly unlikely many tourists will have stumbled
across this place That is why this place got #1
recommended restaurant from the Tripadvisor
website.

30. 6th
-7th
Day Hoa Sen University
Hoa Sen University is known for its commitment to
the promotion of international integration, providing
spacious classrooms and maintaining modern facilities.
These attributes will be achieved through programs and
modern training methods, practical activities, practice,
research, application, international exchange, and
interesting and effective extracurricular activities.
“Hoa Sen University is uniquely positioned to
provide leadership in a time when Vietnam searches for new
business models that will help it face the challenges of
internationalization. We will grow our international
priorities, course offerings and student experiences to
become more connected in the global marketplace. We will
find opportunities for collaboration across the university
and in the community.” said Victor Yu - Dean of the
economic and commerce, HSU

31. 6th
Day
Focus: International
Business and Social Impact
What to do: IMBA’s students will
have a great chance to attend the
workshop called “INTERNATIONAL
MANAGEMENT PRACTICES FITTED
TO CULTURAL CONTEXT” to learn
about relation between culture and
management’s tools
Time: 9.00 a.m. – 16.00 p.m.
Hoa Sen University

32. 6th
Day Hoa Sen University
Activity + Farewell Party @ Hua Tuc
What to do: IMBA students will take a
Vietnamese food cooking class. After that we will
have a Vietnamese food cooking competition
among students. Finally, farewell party for the
last night in Vietnam
Time: 5.30 p.m. – 10.30 p.m.
Hua Tuc is not only a restaurant, it is also a
cooking school for foreigners. They do not
provide only the class, they are a great activities
planner as well

33. 7th
Day
Focus: Social and Environment Impact
What to do: IMBA’s students will join a seminar called "AUTONOMOUS
THINKING, SELF-GOVERNMENT" to learn about autonomous
thinking and self-government concepts in higher education and
practically approach to improve it in higher education
Time: 9.00 a.m. – 12.00 a.m.
Hoa Sen University

34. 7th
Day Ho Chi Minh City Hall
Focus: Culture & Social
What to do: Visit Historical Landscape at Ho Chi
Minh City square and famous Ben Thanh market
to see real social environment in Vietnam
Time: 1.00 p.m. – 4.00 p.m.

35. Hotel
Elios Hotel Saigon:
Superior Room incld. ABF.
5 mins from Ben Thanh market
Green Plaza Hotel:
Superior River/Ocean View
include ABF.

36. Price
Price included
- 6 nights(2 person/room) hotel in HCMC and Danang
- Flights from BKK-SGN-DAD-SGN-BKK
- 500,000 Baht insurance coverage
- Luxury coach and local tour guide(interpreter)
- 6 elegant dinners
- Company and university visiting fees
Price included
- 6 nights(2 person/room) hotel in HCMC and Danang
- Flights from BKK-SGN-DAD-SGN-BKK
- 500,000 Baht insurance coverage
- Luxury coach and local tour guide(interpreter)
- 6 elegant dinners
- Company and university visiting fees