Logos are graphic representations that serve to instantly remind the public of a company or product. They represent the challenge designers face in incorporating a client's brand identity into a single graphic. When designing a logo, one should research existing logos in the field, sketch out ideas, set an appropriate tone with typography, consider how the logo will look with clear space around it, avoid imitation, and make sure it works in black and white and at different sizes.

2. WHAT IS A LOGO?

3. a graphic representation or
symbol of a company
name, trademark,
abbreviation, etc., often
uniquely designed for
ready recognition.

5. Logos are all around us. To the general
public they serve as an instant
reminder of a company or a product;
to the client they’re the point of
recognition on which their branding
hangs; and to us designers they
represent the challenge of
incorporating our clients' ideologies
into one single graphic.

6. BEFORE STARTING YOUR LOGO??
Target Audience?
Immerse yourself in the
brand
who they are,?
what they do ?
RESEARCH EXISITING
LOGOS IN YOUR
PARTICULAR FIELD

7. SKETCH IT OUT

8. SET THE TONE
Choose your typeface
Avoid gimmicky fonts

9. THE NAME CAN BE THE LOGO

11. THINK ABOUT THE SPACE AROUND YOUR LOGO

12. MOVMENT IN DESIGN

13. FIGHT THE TEMPTATION TO IMITATE

14. REBRAND TO STAY MODERN/CURRENT
Apple's Perfect Logo Rebrand

15. DOUBLE MEANING

16. BEST LOGOS EVER
14

18. Should work in black and
white first before colour
Should work in any size