American Independent Writers Going Freelance Workshop Nov 7 2009
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This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th AIW is a national organization for writers. Our mission is to: Create an open and inclusive community of authors, journalists, and other writers; Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and Advocate for writers on key local and national issues. AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
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American Independent Writers Going Freelance Workshop Nov 7 2009
- 1. 2009 Annual Going Freelance! Seminar http://www.amerindywriters.org Social Networking and Your Business Shashi Bellamkonda
- 7. Have you Searched for yourself lately
- 8. Your audience is everywhere
- 10. Even chips have their own page !
- 11. Network Solutions Swami ’ s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
- 15. Social Networks: LinkedIn for connecting 50 Million Worldwide Users Focused on Business Users Connect to your connections’ connections Taps the power of second and third degree of “six degrees of separation” Eliminates cold calling Applications bring in other web content
- 43. Built online relationships offline
Notas del editor
- BUZZWORDS AND PICTURES
- 2-3 SCREEN SHOTS
- SS OF GOOD PROFILE AND A BAD ONE
- DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
- DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
- Now that you have signed up for some of these social network sites, now is not the time to sit and hope people come to you. You need to add value to the network and create relevancy. The result is that you will be promoting you and your business without really trying. That is the key to success in this social media world.
- Tweet company news in short, manageable pieces – an effective strategy for reaching multi-tasking customers with ever shortening attention spans. Tweet special offers or discounts for your Twitter “followers” to drive sales. Some companies do this to unload excess inventory. Be sure to create separate Twitter accounts for sales- generating activities and general company or employee news. This way, your customers know exactly what to expect when they agree to follow you. Tweet from company and industry events to provide real time updates. Tweet questions or ideas about your business to get immediate feedback from customers following you. Seek out customers tweeting about good and bad experiences with your company. Thank your happy customers and try to resolve negative issues. Tweet about things that interest you, and have fun with it! Your customers might appreciate getting to know you as a real person, not just a brand.
- Did you know that you can use blogs to start conversations, as well as win new customers? Hard to imagine the same tool can do both, but it can. Attend this one-hour learning lunch and discover the basics of blogs. Participants will learn all about blogs, including basic styles and proper blogging etiquette and rules, and how they are used to increase visibility with current and potential customers. This learning lunch will also discuss what Network Solutions is doing with Solutions Are Power and the new Women Grown Business blog, and how specific individuals in the organization are currently blogging.
- General Blog Business Blog Corporate Blog External Blog (Brand Blogs) Internal Blog (i.e. HR Blogs) CEO Blog NetSol is between business and corporate blogs
- Follows up the sharing from Tip 3
- Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?