Social Media & Small Business : Taking your first steps in Social Media

Calvert County Chamber Women to Women Networking Group Social Media Tools in Small Business Marketing March 10th

Thank you all for coming today

Network Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Measurement Summit June 2009 ,[object Object]

Social Media audience is growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional media usage is changing ,[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Online-News.aspx

Once you have a web presence your business is global ,[object Object],[object Object],[object Object]

25% Small Business use social media presence – Doubled since last year ,[object Object],See the full study at http://www.GrowSmartBusiness.com

Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/

Reasons why ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Become an expert yourself ,[object Object],[object Object],[object Object],[object Object]

3 step process ,[object Object],[object Object],[object Object]

Make your email social ,[object Object],[object Object],[object Object],Tip : Add your social media links to your email signatures

Add your social media channels to your website Encourage visitors to join your social media properties

Use Google Alerts as a business intelligence tool ,[object Object],[object Object],[object Object]

Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users

Websites and Blogs Blog has a call to action with a contest Call to Action to visit the company website

Blogging Basics: Reasons to Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging Basics: Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engage with blog visitors Talk to your audience who read your content Comments Reviews Newsletters Tip : Look for other blogs where you can be a guest poster and get links to your blog/business

Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds

Using Twitter: Buzzwords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Ogilvy Twitter Webinar

If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs to Follow ,[object Object],[object Object],[object Object],[object Object],This presentation will be on http://blog.networksolutions.com tomorrow

Follow us on Twitter ,[object Object],[object Object],[object Object],[object Object],Special Offers for the Calvert County Chamber: Register your domain name for only $9.99 by using coupon code WOWDOMAINS http://www.networksolutions.com/domain-name-registration/index.jsp

Questions ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.networksolutions.com/education

Document sharing Sites ,[object Object],[object Object],[object Object],Tip : Add a custom offer for each channel and monitor traffic from these sites

Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera

Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business

Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce

Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace

Social Media & Small Business : Taking your first steps in Social Media

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Social Media & Small Business : Taking your first steps in Social Media