1. Masthead:The mast head is situated in the top right hand corner, this is ideal as the Colour: The editor has used consistent red, white and black throughout the cover,
Comment on how the design of the magazine cover attracts the
audience read from left to right starting from the top. The mast head is one of the first they have used these consistent colours as they want to keep the cover looking
target audience:the design of the cover attracts the target audience
things you see when looking at a magazine. The text is formal writing to show the formal for the audience. Red represents danger and rock as they want to appeal to
Salford City College as the colours used are associated with rock music e.g. red it equal to
maturity of the magazine as it isn’t targeted at young people. The text is bold and stands a rock audience as this is the genre of this cover. The editor has also used the
Eccles Centre danger and death which is what rock music is about. The design of
out to the audience to persuade people to buy it. Its catches the audience eye as it colour red to emphasise the band’s music genre as we associate red with blood and
AS Media Studies the cover is targeted at rock lover as the main image will attract fans
stands out on the black/white background. The editor uses red and white, red could
Foundation Portfolio death and this is what most rock songs are about. White is also represented as
of the kasabians and the large bold informal and formal writing will
represent blood or death with the theme the front cover has. The white is a pastel colour ‘rock’ as old rock bands use black and white to be different and appeal to an older
catch the audience eye as the editor has used vibrant colours to
and outlines the red text to make it appealing to the audience. generation, this band maybe trying to appeal to an older audience and trying to be
promote itself out to the audience within the genre of the magazine
like the other older rock bands.
Main image: the main image is large with two men staring into the camera (direct address),
the effect of them staring right at the camera shows that they are drawing you into the Typefaces: the editor uses different fonts for different segments of the cover. For the
magazine to read it and persuade them to buy the magazine as it looks like they are pointing to mast head they use bold formal writing which is very large to make it stand out to the
you to get it.it could also make the audience feel intimidating and not very welcome to read reader and catch their eye. Also the editor wants the audience to remember what
the magazine as they are staring at the audience with not very welcoming eyes within the magazine they are reading so it is a constant reminder of the name of the magazine.
image. They are both wearing different costumes one black and one white this creates a Using the colour red also makes it stand out and catch their eyes. The editor also uses
contrast within the cover and black and white are associated with different things like heaven large bold writing for the model credit; the writing is formal and informal as they want
and hell or death and life. Black and white could represent that they have different to bring out maybe the different personalities of the two men on the cover.informal is
personalities or the band has a good and a bad side to their music or personalities which is used to emphasise the word which is informal about the band’s music and their album.
represented by the black and white costumes. The costumes are also very old fashioned, This stands out to the reader as it is an opinion of the album and also because it is
Victorian times maybe the theme. This could connote they are trying to appeal to an older different to the other text. This persuades them to buy their album as the magazine
audience or the type of genre of music they are. gives a good review. The use of the writing getting smaller and bigger shows that the
most important text is bigger as the editor wants the audience to read and take it in
Model credit:the model credits is situated in the middle of the magazine cover, it is large, red what they are saying. The small text isn’t that important so they make it smaller to blur
and white and uses formal and informal font. The editor has placed it in the middle of the cover it out.
to catch the audience attention to persuade them to buy the magazine. It is also placed in the
Photography Lighting:The lighting for this cover is very bright, very high key lightning to
middle to remind the audience who is on the cover and who it is about this certain cover. The
make the main image stand out to the audience. There is no low key writing with this
editor has made the text large to make it look like a title and the model credit but to also
cover. The bright lighting brings out the two men’s features on the cover; it brings out
emphasesthat is on the cover and remind them. The large font catches the audience’s eye.
the man’s dark make up which could represent death or rock as we associate rock music
Formal font has been used to represent the target audience the editor wants to create a mature
with dark heavy makeup and death. The bright lighting also shows the clock outlined,
vibe for the magazine and the audience. The editor also uses informal font which shows the
this is done on purpose to emphases the clock and that time is waiting for you to go buy
immaturity of the magazine. Informal font is used on ‘insane’ this has been used as the
their new album.
magazine wants to catch the reader eye and also to represent ‘Kasabians’ music and music
genre. Red is used for the colour of the text; this is used to represent their type of music which House Style: The house style is consistent throughout the cover line; the same font
is rock. We associate red with death and danger this is also what we represent rock music with. style is used to make it look formal and look like any other magazine. Informal text
Red and white also stands out on the black and white background to catch the reader’s eye. has been used to make it unique to the audience and to other magazines. Bold
large font is used to get the audience attention when there is important
Main cover line: The main cover line uses different sizes of text small and large font is used to
information on the cover. The large text persuades the audience to buy the
represent the importance of the text used and what the editor wants the audience to read and Design Principles Used? The Gutenberg
magazine as it has things that interest them in bold so the target audience are
remember the most. Using formal text make the text blend in with the house style of the cover. principle has been used effectively on this
attracted to it. Consistent colours of red, white and black is used to keep the cover
Using informal font on ‘insane’ makes it stand out to the audience to show the difference to what magazine front cover as the primary optical
looking formal and to generate the same idea as the theme as it is rock. The colours
this album of the kasabians is to other rock bands or other musicians. The editor uses red and white area has been used to put the mast head
used are associated with rock music especially black and red which represent
which is consistent throughout the cover to show maturity and to make the cover look formal so it there so the audience know straight away
danger, death and darkness. These colours will attract the target audience as the
doesn’t look childish. Over the entire main cover line uses large bold font to make it catch the what magazine they are reading. With this
red and white is used frequently to stand out to the audience and persuade them
reader’s eye as it will persuade the audience to buy and read the magazine. principle the audience read from the top
to buy it.
left down, as we can see there is more text
Cover lines: The cover lines are at the bottom left of the cover as they are not as important as the
on the left hand side and also the image is
main image. The editor has used small text to emphasise that they aren’t as important as the main
more to the left as it is what the audience
cover line or the main image on the cover. Small text could also represent the artists they are talking
see first. The design principle on the image
about are not as important or as famous or big as the ‘Kasabians’. The editor has used the consistent
has been used well as the invisible lines
colours on the cover of red and white, this could represent heaven and hell or the red maybe even
cross over at the eyes on both of the men in
representing blood. Using red and white could connote the bands different personalities or the
the image. Overall the design principle has
different genre of music they have within. The text is formal as they don’t want it to stand out to the
been used well to attract the reader to buy
audience as much as using informal font would make it stand out and not fit in with the house style.
the magazine.