1. KEY to UTRECHT

2. Shauna Jin
TU Delft
David Keyson [chair]
Daniel Saakes [mentor]
Kiss the Frog
Alexander Zwennes
Het Utrechts Archief

4. Utrecht Archive (HUA)
- Connection of HUA to city tours
- Communication goals:
(1) Focus on the future of Utrecht (children)
(2) Spread awareness of city history
(3) Create a new, modern image
(4) Tie history to real people
(5) Present content in new, innovative ways
Gilde Utrecht
- Volunteer tourist agency
- 50-70 year old tour guides
- General and special tours

5. “There is an opportunity to create a high-tech link between
the Utrecht Archive and city tours”

6. Analysis Design/Development Evaluation/Conclusions

7. Physical and digital worlds are merging
New design paradigms
Threats...

9. location dependent on:
Detail
1. size of group
START Sketch Context
2. pick up point
Detail
3. other tour groups in the area
Threads, themes
create empathy
Chronological Threads
create connection
Origin of Delft
Early History make contact
how Delft came to be
Prinsenhof
origin of Oude Delf
trades
Etc.
Baize and Beer industry
Old Church
Buildings behind Delft Blue
William of Orange
town hall
Saint Agatha
Monastery
New Church
origin
Royal family
Delft Blue
New Church Balthasar Gerard
Old Church Economics of Delft
related buildings
triggered by questions
special group interest
Execution of Balthasar Gerard
Side themes
POI - does not matter which path to walk

10. Percentage of Visitors
20%
55-60%
20-25%
Utrecht
Dutch > 35 yrs
Dutch 25-35 yrs
Other

11. Goal: insight into city & museum experiences
Participants: six participants, 18-35 years
Activities:
1. sensitization (1 week)
2. generative session (2 hrs)
- collaging the “museum experience”
- collaging the “exploration of a city” this
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14. art bad
annoying (6) architecture (6) (13) artist (4) atmosphere (6)
able (5) allowed (4) (10)
bar (6) beautiful (6) being (4) bike (9) book (6) box building (7)
(8) built (4) chance (4)
city cool
computer different direction
days (6)
(48) (8) (12) (9) (10)
everything everywhere (7)
discover (5) eat (5) enjoy (4) enter (4) everyone (4) (24)
exhibition experience feel
(17) (22) explore (4) fact (5) (14) free (4)
going hate headphones
fun hour
(8) function (5) (25) (11) (11) (10) house (4)
interesting (18) kids (6)
important learn
huge (6) (11) laughing (4) (12)
looking (19) (4) lot (32)
museum
location (6)
link (4) map (5) modern (5)
lost
nice night
nature (7)
(99) (23) (8) normal (4) outside (5)
people picture
paintings (9) parts (4) pay (4) (31) perfect (5) (15) piece (4)
remember room shop (10)
seeing (6) seen (6)
places (4) (13) (10) saying (4) sea (5)
sit story
special start
somewhere (6)
(11) sound (4) space (4) (8) spots (4) (8) (12)
think
things
street talking (6) tour (7)
(9) televisions (4) (25) (48) times (5)
walk whole world
(24) wants (7)
understand (4) used (4) (10) work (5) (9) years (5)

15. Interpretation
Expectations/Desires
Time/Pace
Money
Chance
Chance/Surprise
Context/Connection experience experience
Social experience
Variety
Boundaries Free Exploration
experience
rve
Swe
Technology experience
Goal Oriented
Exploration
i.e. searching for food
experience
Planned Activity
i.e. visiting a landmark
experience experience

16. Support people’s natural way of exploring cities
Allow people to make their own connections and
interpretations
Leave room for chance encounters
Support social interaction

17. User Test 2
- Day trip Utrecht
- Me + 3 friends
- Critical interaction moments?
- Observe social behavior
- sharing/connection making
- proximity varies

18. What to do next? Deciding factors:
- Priorities
- Hunger level
- Interest level
- Energy level
- Expectation/Cost
- External factors (i.e. weather)
- Chance

19. “To design a guidance tool that is used in exploration of Utrecht. The tool
should be innovative and non-deterministic, supporting social interaction
between two to three people visiting a city. The tool should have a
connection to the activities surrounding a visit to the city, Utrecht, as
well as the archive. The design should bring in unique aspects of the
physical environment of Utrecht. Finally the tool should support a heads
up approach to exploring Utrecht.” -- Revised Design Vision

20. Activities related to travel & sources of content
ACTIVITIES
Before content generation?
Plan
Research
Tourist Gilde Archive
Explore
Utrechtian - Tour content - City change
During - Local knowledge
- themes - Tour content
Plan - Secrets/hidden
- audio - images
Explore
- text - audio
Record
- Secrets - text
Capture
- places - video
- history - Secrets
After
- symbols - history
Upload
- Local knowledge
Annotate
Remember INFORMAL/Current FORMAL/Static
Share
Compare

21. Idea generation
- based on: user study, literature, context
- first ideas (5)
- second ideas (4)
Table. Morphological Chart
Time Before During After
Usage Explicit Intuitive Hybrid
Purpose Tour Exploratory Entertainment
Info
Browsing Storytelling Hybrid
Delivery
Volunteers Curated
Content User
(Gilde) (HUA)
Display Create
Archive archive archive Other
content content

23. Table. Morphological Chart
Time Before During After
Usage Explicit Intuitive Hybrid
Purpose Tour Exploratory Entertainment
Info
Browsing Storytelling Hybrid
Delivery
Volunteers Curated
Content User
(Gilde) (HUA)
Display Create
Archive archive archive Other
content content

25. Table. Morphological Chart
Time Before During After
Usage Explicit Intuitive Hybrid
Purpose Tour Exploratory Entertainment
Info
Browsing Storytelling Hybrid
Delivery
Volunteers Curated
Content User
(Gilde) (HUA)
Display Create
Archive archive archive Other
content content

26. Focus on the archive...
Second Ideas
- combine adaptive tour with revealing archive
information
POI
Archive Content
- Hand drawn maps POI
- Images that show:
POI
o Points in time
o Different views (inside, birds-eye)
o Famous people POI
o Disappeared things
Interaction point

27. -
Co

28. You are now standing in
Psst! You there...come
wow, I can’t believe the let these
Dom Square...from its
closer
ruins sit on the square for 100yrs
earliest origin...
In 1674 a hurricane blew
through the city of
Utrecht...*storm theme I am Jan van Nassau, one of
plays*... BUZZ!
Utrecht’s most important
gures. I played a critical role
OK? in the Unie van Utrecht...
OK?
10th-
16th
centu
r y
Views of Utrecht through the past As they walk by Jan van Nassau, he beckons them to come closer so
Three friends take the Key to Utrecht tour. They start
appear. They can scroll through a he can tell his story.
in Dom Square where they are automatically
slideshow and can compare the images
delivered audio about the history of Dom Square.
with the current city.
The Eastern church of the
UU kerkenkrius, Mariakerk
was destroyed...*theme* Stand facing the Dom..
BUZZ! Line up your view so you
can also see the tower of
the Buurkerk...
UU
UU
BUZZ!
At Mariaplaats, they can
navigate with the zone map
The foundations of church are
When they are done with Dom square, When they are in range of a hidden
visible, and an image of the
they can decide which area to visit next. path, it appears on the map. They can
destroyed church appears after
The map indicates suggested paths and choose to follow the path or continue
the historical facts are given.
the themes which can be found at each exploring.
location.

29. Revealing information:
- Effort & Proximity
- Rewarding exploration
Information revealed:
- World: new areas
- Areas: secret paths, special information
- Objects: statues, symbols, other

30. What?
- Design that takes into account GPS drift
- Test improved wireless headsets
Why
- Get ready for user test
Knowledge gained:
- Disabling nearby areas while audio is playing
keeps areas from interfering with each other.
Audio is very - Creating bu er areas or increasing area size once
Turning o static users have entered a zone can keep them from
powerful & should be Wireless headsets
navigation solves the leaving or triggering on exit events due to GPS
the core experience drift.
working
sticky GPS issue
A low frequency tone
keeps the transmitter on
Take into account
GPS drift
Milestones
UTRECHT TEST 3
UTRECHT TEST 2
DELFT TEST 2
DELFT TEST 1 UTRECHT TEST 1
Challenges
sticky GPS stat nav o means
RF transmitter
more GPS drift and
shuts itself o
interefering areas
What? What? What? What?
- 2 areas: Nieuwekerk, Stadhuis - 2 areas of Dom square and Mariaplaats - Improved Delft tour - Improved Utrecht tour
- 2 sub areas: Hugo Grotius close, Hugo psst - several sub areas, i.e. Hugo de Groot, Mariapump - Wireless headset system - bookmarking feature (up to 5)
Why? Who? Why? - activate museums when in the area
Who?
- Introduction to mscapes - Alexander, Laura, and Shauna - Test wireless headsets
- Test tour with static navigation OFF - TU Delft & company mentors
Issues: Why? Why?
Issues:
- GPS gets stuck - Debug in real space - Protoype demonstration for Greenlight
- Sub areas are not activated (cannot land user - Initial user feedback - The transmitter doesn’t turn on during the tour. meeting
position within the area of activation) - static navigation does work, but there is
Issues: Issues:
increased GPS drift, i.e. the user’s position jumps
- GPS is still having trouble tracking the user and around - Headsets get untuned because the RF
Knowledge Gained:
getting stuck transmitter turns itself o .
- Areas interfere with each other - With static navigation o , the GPS tracks the - Turning stat nav o introduces GPS drift
user better. which means areas can interfere with each
- Areas of activation can be smaller that before. other easily.
Knowledge Gained:
- The channel of the transmitter has to be
tweaked while audio is playing. - The design has to take into account GPS
drift, i.e. by deactivating other areas when a
close by/intersecting area is active.
Prototype Development

31. Prototype Evaluation Objectives:
1. Find out if the total experience feels unscripted and if
it does, whether it provides added value for the user.
2. To discover when the technology contributes or
detracts from the total experience
(user study, expert walkthrough)

32. Dom Square
User Test 1 User Test 2 User Test 3
5% 4%
6%
4%
2%
13% 18%
15%
12%
19%
22%
38%
13% 11%
6%
53% 1%
19%
20% 2%
59% 61% 11%
64%
68% 15%
5%
6%
21% 7%
Dom Square
Mariaplaats
5% 4%
6%
4%
2%
2%
10%
11% 13% 18%
12% 5% 17%
leader 4%
13%17% 11%
48%
53%
9%
20%
59%
look images 61%
8%
8%
15%
look around
69%
73% 6%
17%
Mariaplaats
Total
other
group look around
look at images
leader 2%
2%

34. “To design a guidance tool that is used in exploration of Utrecht. The tool
should be innovative and non-deterministic, supporting social interaction
between two to three people visiting a city. The tool should have a
connection to the activities surrounding a visit to the city, Utrecht, as
well as the archive. The design should bring in unique aspects of the
physical environment of Utrecht. Finally the tool should support a heads
up approach to exploring Utrecht.” -- Revised Design Vision