2. What is SEO?
 Search engine optimisation
 Making sure your site is able to be read by search
engines so it ranks high in search results.
 89% journey online start with Google

3. The basics of Google
 Google have a large database of sites, which are
indexed and rank according to keywords
 Googlebot is a robot which travels around the web
all the time viewing websites and reporting back the
information to google.
 The information then forms the decision on where
you appear in google results. (along with a lot of
other factors, such as inbound links, standards
compatibility)

4. Designing for best results
 Workout what keywords need to be used in the site
and where they should be.
 Ensure the content matches the keywords
 Display the content in a way which googlebot can
read.

5. Example
 I searched for coffee cups (I wanted to buy some)
 In top results was a company that sell coffee cups

7. Lets strip back the visual
and see what Google see

9. The content
 Used the key words of “coffee” and “cups” used in
the first couple of paragraphs
 Key word used in the heading
 Highlighted some keywords as links in the copy to
sections of the site.
 Google would be very convinced that this is a the
best site for coffee cups.

10. Language
 Often there may be different terms for one object
(like cab vs taxi)
 Use tools like Google insights to check what sort of
keywords you need