Week 5a, Color Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.

1. (A VERY BRIEF)
INTRO TO USING COLOR

2. Every color can be defined by four essential qualities:
1. HUE
2. SATURATION
3. TEMPERATURE
4. VALUE

3. Every color can be defined by four essential qualities:
1. HUE
Where the color sits in the visible wavelength: “red”, “blue”

4. Every color can be defined by four essential qualities:
1. HUE
Where the color sits in the visible wavelength: “red”, “blue”

5. Every color can be defined by four essential qualities:
1. HUE
Where the color sits in the visible wavelength: “red”, “blue”

6. Every color can be defined by four essential qualities:
1. HUE
Where the color sits in the visible wavelength: “red”, “blue”

7. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

8. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

9. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

10. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

11. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

12. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

13. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

14. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

15. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

16. Every color can be defined by four essential qualities:
2. SATURATION
The intensity of a color: “fire engine red”, “pastel red”

17. Every color can be defined by four essential qualities:
3. TEMPERATURE
The color’s perceived warmth or coolness

18. Every color can be defined by four essential qualities:
4. VALUE (or BRIGHTNESS)
The tonal value of a color, how light or dark the color is

19. Every color can be defined by four essential qualities:
4. VALUE (or BRIGHTNESS)
The tonal value of a color, how light or dark the color is

20. Every color can be defined by four essential qualities:
4. VALUE (or BRIGHTNESS)
The tonal value of a color, how light or dark the color is

21. Battle of the color wheels

22. ROY G BIV

23. In Adobe programs, there are two color models you need to know:
RGB & CMYK
RED
BLUE GREEN
(K=black)

24. In Adobe programs, there are two color models you need to know:
RGB & CMYK
RED
MAGENTA YELLOW
BLUE GREEN
CYAN
(K=black)

25. RGB is light. CMYK is ink.

26. RGB is light. CMYK is ink.
RGB is called additive because all of the colors together
at 100% would create white.

27. RGB is light. CMYK is ink.
RGB is called additive because all of the colors together
at 100% would create white.
CMYK is called subtractive because the absence of all ink
would leave white.

28. Taken together, RGB and CMY form a relationship of
primaries and secondary colors that can be mixed to
create all of the colors in between.

29. All six primary colors are made up of one complement and
two components.
A 100% fully saturated green also
contains no magenta. At all. Magenta
also contains no green. They are each
other’s complements.

30. All six primary colors are made up of one complement and
two components.
A 100% fully saturated green is
composed of equal amount of yellow
and cyan only. Yellow and cyan are
green’s components.
A 100% fully saturated green also
contains no magenta. At all. Magenta
also contains no green. They are each
other’s complements.

31. As a graphic designer, you need to
be comfortable with with working
with RGB (256 values) and CMYK
(ink percentages).
How would you increase the
saturation of the green sweater?
What is the “formula” for the
sweater?

32. Six basic color relationships:
1. MONOCHROMATIC
2. ANALOGOUS
3. COMPLEMENT
4. SPLIT COMPLEMENT
5. PRIMARY
6. SECONDARY