How do you create a trustworthy and exciting buying experience online? One step at a time. In this presentation, we talk about 10 ways you can find, contact, and convert website visitors into customers. We talk content, simple sales strategy, social media, and making the business of doing business as easy as possible.
And we talk about burritos too. Because everyone loves burritos.
How to Supercharge Your Omnichannel Retail StrategyEmma Nemtin
Nearly every big brand and retailer wants to jump on board the omnichannel train, but what they may not realize that in order to do so they have to get their product information organized first. Wonder why? Because without having proper, comprehensive, accurate product information in place as a foundation brands and retailers are powering their digital initiatives with sloppy product data.
Comparison Search Engines: Make Your Products Visible Everywhere!
Build it and they will come. Sound familiar? Growing your business on the internet can be done but it takes more than building a web site and waiting for the customers. Learn what comparison search engines are and how they can help get your products listed all over the web. Ryan Douglas of SingleFeed will show you how.
3 Steps to Rock Content Marketing in E-CommerceTom De Baere
How to survive in a digital world that allows shoppers to compare pricing, find excellent advice on products, and where Google is calling the shots?
Predictive search and search technology is advancing, with Google and all major social media networks are becoming more and more sophisticated in banning low quality content and classic SEO tactics.
Buyer behavior is changing rapidly. Shoppers consult more and more sources before buying, and they become more educated in how to do that.
How do you make the difference to your buyers?
This slideshare post will run you through some eye opening facts and examples from multiple industries, on how content marketing plays a role in e-commerce strategy today. And it will provide you with some practical insight on how to start building the best e-Commerce Content Marketing Strategy.
E-commerce is constantly evolving alongside the development of new digital media and technologies, yet one aspect has not changed: the importance of search intent in the buyer journey. Consumers continue to use search to find, research and buy the products that they want.
But something is changing. Search algorithms and in particular those by Google are regularly updated to focus more on quality and relevance of content.
On top of that, Google is increasingly adding “rich snippets”, making life of searchers easier, but at the same time controlling more and more aspects of the buying cycle.
As an example, recently I wanted to book a spa close to Brussels, and Google immediately suggest a couple of hotels to choose from in case I wanted to stay the night over, all including pricing and reviews of the hotel. That’s an example of how Google is squeezing itself between the merchant and the buyer.
Another example of Google squeezing itself between the merchant and the buyer is Google Shopping.
Google Shopping is a service from Google which is more and more used by e-commerce sites. It displays the products of e-commerce websites right into the search results. E-commerce sites feed Google Shopping with a so called “Product Feed”, so Google can display the right image, description and price. Basically this is just another form of advertising which Google is offering.
As I write this, Google has announced they are adding “‘buy buttons” in sponsored search results on mobile phones. To me that’s just another example of how Google is getting between the your website and the buyer.
As with SEO, paid search, and these rich snippets, it’s a fight between different e-commerce sites to end-up on the first page. The competition is becoming stronger every day. It is much harder today, because of the incredible growth in the sector, new software, tools and services that allow people to build professional online stores with relatively humble investments.
Continue reading on : http://www.b2bmarketingexperiences.com/2015/05/best-ecommerce-content-marketing-strategy/
How to Supercharge Your Omnichannel Retail StrategyEmma Nemtin
Nearly every big brand and retailer wants to jump on board the omnichannel train, but what they may not realize that in order to do so they have to get their product information organized first. Wonder why? Because without having proper, comprehensive, accurate product information in place as a foundation brands and retailers are powering their digital initiatives with sloppy product data.
Comparison Search Engines: Make Your Products Visible Everywhere!
Build it and they will come. Sound familiar? Growing your business on the internet can be done but it takes more than building a web site and waiting for the customers. Learn what comparison search engines are and how they can help get your products listed all over the web. Ryan Douglas of SingleFeed will show you how.
3 Steps to Rock Content Marketing in E-CommerceTom De Baere
How to survive in a digital world that allows shoppers to compare pricing, find excellent advice on products, and where Google is calling the shots?
Predictive search and search technology is advancing, with Google and all major social media networks are becoming more and more sophisticated in banning low quality content and classic SEO tactics.
Buyer behavior is changing rapidly. Shoppers consult more and more sources before buying, and they become more educated in how to do that.
How do you make the difference to your buyers?
This slideshare post will run you through some eye opening facts and examples from multiple industries, on how content marketing plays a role in e-commerce strategy today. And it will provide you with some practical insight on how to start building the best e-Commerce Content Marketing Strategy.
E-commerce is constantly evolving alongside the development of new digital media and technologies, yet one aspect has not changed: the importance of search intent in the buyer journey. Consumers continue to use search to find, research and buy the products that they want.
But something is changing. Search algorithms and in particular those by Google are regularly updated to focus more on quality and relevance of content.
On top of that, Google is increasingly adding “rich snippets”, making life of searchers easier, but at the same time controlling more and more aspects of the buying cycle.
As an example, recently I wanted to book a spa close to Brussels, and Google immediately suggest a couple of hotels to choose from in case I wanted to stay the night over, all including pricing and reviews of the hotel. That’s an example of how Google is squeezing itself between the merchant and the buyer.
Another example of Google squeezing itself between the merchant and the buyer is Google Shopping.
Google Shopping is a service from Google which is more and more used by e-commerce sites. It displays the products of e-commerce websites right into the search results. E-commerce sites feed Google Shopping with a so called “Product Feed”, so Google can display the right image, description and price. Basically this is just another form of advertising which Google is offering.
As I write this, Google has announced they are adding “‘buy buttons” in sponsored search results on mobile phones. To me that’s just another example of how Google is getting between the your website and the buyer.
As with SEO, paid search, and these rich snippets, it’s a fight between different e-commerce sites to end-up on the first page. The competition is becoming stronger every day. It is much harder today, because of the incredible growth in the sector, new software, tools and services that allow people to build professional online stores with relatively humble investments.
Continue reading on : http://www.b2bmarketingexperiences.com/2015/05/best-ecommerce-content-marketing-strategy/
http://www.bestwebsitebuilders.uk
You know you want to build a website, but what’s the best way to make that happen? Find out whether you should use a website builder, WordPress or a web developer to build your website!
Barcamps inside: Der Studiengang OnlinekommunikationThomas Pleil
Vorstellung des Bachelor-Studiengangs Onlinekommunikation (B.Sc.) auf dem Content Strategy Camp 14 (#cosca14). #onkomm verbindet Marketing, PR und Corporate Learning. Im Grundlagenjahr geht es vor allem um das Erarbeiten von Web Literacy - unter anderem in Form vom Barcamps.
Die Präsentation entstammt einem Workshop der Weiterbildungs-Reihe "Montagsseminare" des Popbüros Stuttgart.
Titel dieser Veranstaltung war "Individualisiertes Marketing für Musikprojekte im Internet"
This is a (mostly graphical) presentation about how poetry can inspire us and teach us about how to be better at our job and our life. Doesn't matter what we do: marketeers, leaders, developers, or servers. Poetry reminds us that there are patterns and forms we can tap in order to improve who we are and what we do.
Looking for great content? Better SEO? More engagement? Dedicated customers? Take a closer look at what bike store owners have been doing for decades. Build a community.
Learn how to build your business and collaborate in the cloud (or the internet--whatever you want to call it).
It's safe, it's fast, and it's easy to set up.
Shut Up and Dance | INBOUND14 Bold TalkShawn Pfunder
This was a BOLD talk presented by Shawn Pfunder at HubSpot's INBOUND14 conference.
Too often we're overwhelmed by our goals. It only takes one step to get moving and usually it’s a step we can take today. Want to play the guitar, travel the world, start a business, strike out on your own? Want to be a better person?
There's no more wishing. Just do it. Start the trek today. In the end you'll see you had the power all along.
On Being Legit: Build Credibility with a Strong (Honest) Online PresenceShawn Pfunder
Sometimes, the Internet seems like it's made up of glass, wires, and pixels. It feels like one big, impersonal machine. But that's not the whole picture. Human connections and personal stories are woven throughout the Web -- and the individuals and businesses with a unique voice and real stories stand out.
http://www.bestwebsitebuilders.uk
You know you want to build a website, but what’s the best way to make that happen? Find out whether you should use a website builder, WordPress or a web developer to build your website!
Barcamps inside: Der Studiengang OnlinekommunikationThomas Pleil
Vorstellung des Bachelor-Studiengangs Onlinekommunikation (B.Sc.) auf dem Content Strategy Camp 14 (#cosca14). #onkomm verbindet Marketing, PR und Corporate Learning. Im Grundlagenjahr geht es vor allem um das Erarbeiten von Web Literacy - unter anderem in Form vom Barcamps.
Die Präsentation entstammt einem Workshop der Weiterbildungs-Reihe "Montagsseminare" des Popbüros Stuttgart.
Titel dieser Veranstaltung war "Individualisiertes Marketing für Musikprojekte im Internet"
This is a (mostly graphical) presentation about how poetry can inspire us and teach us about how to be better at our job and our life. Doesn't matter what we do: marketeers, leaders, developers, or servers. Poetry reminds us that there are patterns and forms we can tap in order to improve who we are and what we do.
Looking for great content? Better SEO? More engagement? Dedicated customers? Take a closer look at what bike store owners have been doing for decades. Build a community.
Learn how to build your business and collaborate in the cloud (or the internet--whatever you want to call it).
It's safe, it's fast, and it's easy to set up.
Shut Up and Dance | INBOUND14 Bold TalkShawn Pfunder
This was a BOLD talk presented by Shawn Pfunder at HubSpot's INBOUND14 conference.
Too often we're overwhelmed by our goals. It only takes one step to get moving and usually it’s a step we can take today. Want to play the guitar, travel the world, start a business, strike out on your own? Want to be a better person?
There's no more wishing. Just do it. Start the trek today. In the end you'll see you had the power all along.
On Being Legit: Build Credibility with a Strong (Honest) Online PresenceShawn Pfunder
Sometimes, the Internet seems like it's made up of glass, wires, and pixels. It feels like one big, impersonal machine. But that's not the whole picture. Human connections and personal stories are woven throughout the Web -- and the individuals and businesses with a unique voice and real stories stand out.
18. OUR MEN'S TICK-TOCK-
TEE IS KRAFTED
W/ 100% COTTEN
FIBER. THERE’S A
ROBOT ON THE
FRONT. FITS GREAT.
GODADDY PUBLICATIONS, COPYRIGHT 2014
19. BULBYBOT TICK-TOCK-TEE
!Let your geek star shine with our most-popular
original design.
!
Ultra-comfortable 100-percent organic
cotton T-shirt
!
Available in black, white, red, green,
yellow, and blue (one for every mood)
!
Pre-shrunk for a perfect fit every time
GODADDY PUBLICATIONS, COPYRIGHT 2014
29. WHAT’S NOT TO LOVE? by RobotFreak123
!
If you love robots as much as I do (my friends call me Commander Data), then
you'll LOVE Tick-Tock-Tees! I ordered the men's original in black, and I was not
disappointed, fellow geeks. The sizing was right on target and it didn't shrink at
all in the dryer. The only problem I had was with payment…start accepting
COD, Tick-Tock-Tees!
UNIQUE AND AWESOME by DalekNation
!
If you love robots as much as I do (my friends call me Commander Data), then
you'll LOVE Tick-Tock-Tees! I ordered the men's original in black, and I was not
disappointed, fellow geeks. The sizing was right on target and it didn't shrink at
all in the dryer. The only problem I had was with payment…start accepting
COD, Tick-Tock-Tees!
GODADDY PUBLICATIONS, COPYRIGHT 2014 NUM
46. TICK-TOCK-TEES:
Hey there. Welcome to
our store. Anything we
can help you with? Do
you have any questions?
EXAMPLE SUB-TITLE TEXT (IF NECESSARY)
BY SOMEONE AWESOME
SILLYSHANNON:
Hey there. Just got
my tee, but it’s too
big. Can I exchange it
for a smaller one?
NOAH123:
Yeah. I’m wondering if
you sell any of your
designs on onesies. I’ve
got a newborn.
ISAACLOVESROBOTS:
Nope. Not yet. Just
checking things out. Love
the designs. So cool.
47. - No. 1 - - No. 2 - - No. 3 - - No. 4 - - No. 5 -
WRITE
REMARKABLE
DESCRIPTIONS
CREATE
HIGH-QUALITY
IMAGES
MAKE
PRODUCT
VIDEOS
- No. 6 - - No. 7 - - No. 8 -
SOLICIT AND
PUBLISH
REVIEWS
INTERACT
(DAILY) ON
SOCIAL MEDIA
BUNDLE
PRODUCTS &
SERVICES
CROSS-SELL
THE
SMART WAY
CONNECT
INSTANTLY ON
LIVE CHAT
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5