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Special Olympics Wear The Laces
Retail Partnership Opportunity
Prepared for NAME OF COMPANY

   INSERT
  COMPANY
    LOGO
INSERT   Retail Partnership Opportunity
COMPANY
  LOGO    Prepared for NAME OF COMPANY
          Date
About Special Olympics

Background     INSERT
             COMPANY
              LOGO IN
                SLIDE
              MASTER     4
THE NEED
                Approximately 2% OF THE
                GLOBAL POPULATION or almost
                200 MILLION PEOPLE have
                intellectual disabilities, making it
                ONE OF THE LARGEST
                DISABILITY POPULATIONS in
                the world.

       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                           5
ADDRESSING A GLOBAL ISSUE
                People with intellectual disabilities are
                some of the MOST VULNERABLE
                POPULATIONS in the world. They are:
                • Less likely to be employed
                • More likely to be victims of abuse &
                  violence
                • More likely to have poorer health &
                  have trouble finding health care

       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                                6
ABOUT SPECIAL OLYMPICS
                Special Olympics is the
                WORLD’S LARGEST
                SPORTS ORGANISATION,
                providing year-round
                training and competition for
                children and adults with
                intellectual disabilities.
       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                   7
ABOUT SPECIAL OLYMPICS
                “Special Olympics has
                transformed our lives & given
                us our happiest moments”

                Colm McGarry
                Father of Una, SO Athlete
                Belfast, Co. Down


       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                    8
SPECIAL OLYMPICS MISSION
                To provide YEAR-ROUND SPORTS TRAINING and
                athletic competition in a variety of Olympic-type sports
                for children and adults with intellectual disabilities, giving
                them CONTINUING OPPORTUNITIES TO DEVELOP
                physical fitness, demonstrate courage, experience joy
                and participate in a SHARING OF GIFTS, SKILLS AND
                FRIENDSHIP with their families, other Special Olympics
                athletes and the community.

       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                                                     9
GLOBAL IMPACT
7 Global Regions
228 Local Programs
175 Countries
1,010,000 Coaches & Volunteers
3,400,000 Athletes
44,136 Events (about 121 events per day)
World Games Every 2 Years

                  INSERT
                COMPANY
                 LOGO IN
                   SLIDE
                 MASTER                    10
YEAR OVER YEAR GROWTH
•   8% year over year growth rate with
    3.4 million athletes participating   SPECIAL OLYMPICS GLOBAL GROWTH 2000—2009
•   Since 2000, we have added nearly      2000   985,973
    2.4 million new athletes                       1,206,655
                                          2002
•   Expanding in Asia Pacific (18%)       2003       1,380,396
    and East Asia (10%) and North         2004             1,734,077
    America (8%)
                                          2005                   2,256,733
•   The number of children ages 2-7       2006                         2,534,413
    more than doubled in 2009 (to
                                          2007                               2,876,626
    nearly 57,000 individuals)
                                          2008                                      3,177,410

                                          2009                                            3,431,559


                      INSERT
                    COMPANY
                     LOGO IN
                       SLIDE
                     MASTER                                                                           11
ORGANIZATIONAL STRUCTURE
                       SPECIAL OLYMPICS INTERNATIONAL

                         MIDDLE
 NORTH    EUROPE           EAST               LATIN      ASIA     EAST
                                    AFRICA
AMERICA   EURASIA        & NORTH             AMERICA    PACIFIC   ASIA
                          AFRICA




          44,000 LOCAL EVENTS EACH YEAR IN 175 COUNTRIES


              INSERT
            COMPANY
             LOGO IN
               SLIDE
             MASTER                                                      12
OUR VALUES
Sports
We rely on the transformative power of sports to change individual lives, change families and change
society at large.

Champions
We are athlete-leaders on and off the field, filled with passion and pride as we strive to do our best.

Unified
We are united in our commitment to inclusion, respect and dignity. We are one team.

Spirited
We are brave, resolute, resilient and triumphant. We are humanity.

Persevering
We don’t give up on ourselves or each other. We are all winners.

                       INSERT
                     COMPANY
                      LOGO IN
                        SLIDE
                      MASTER                                                                              13
EUROPE/EURASIA IMPACT
58 National Programs
500,000 Athletes
50,000 Coaches
60,000 Volunteers
21,000 Families
31 Sports



                    INSERT
                  COMPANY
                   LOGO IN
                     SLIDE
                   MASTER    14
EUROPE/EURASIA PROGRAMS
Albania         Czech Republic   Ireland           Malta         Slovakia
Andorra         Denmark          Isle of Man       Moldova       Slovenia
Armenia         Estonia          Israel            Monaco        Spain
Austria         Faroe Islands    Italy             Montenegro    Sweden
Azerbaijan      France           Kazakhstan        Netherlands   Switzerland
Belarus         Georgia          Kosovo            Norway        Tajikistan
Belgium         Germany          Kyrgyz Republic   Poland        Turkey
Bosnia &        Gibraltar        Latvia            Portugal      Turkmenistan
Herzegovina     Great Britain    Liechtenstein     Romania       Ukraine
Bulgaria        Greece           Lithuania         Russia        Uzbekistan
Croatia         Hungary          Luxembourg        San Marino
Cyprus          Iceland          FYR Macedonia     Serbia


                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER                                                           15
CORPORATE PARTNERS
—SAMPLING




              INSERT
            COMPANY
             LOGO IN
               SLIDE
             MASTER    16
NATIONAL IMPACT—INSERT STATS
XX Local Programs
XX Athletes
XX Coaches
XX Volunteers              INSERT MAP OR IMAGE FOR
                              NATIONAL PROGRAM
XX Families
XX Events
XX Sports

                  INSERT
                COMPANY
                 LOGO IN
                   SLIDE
                 MASTER                              17
About the Campaign

Wear The LacesINSERT
            COMPANY
             LOGO IN
               SLIDE
             MASTER    18
WEAR THE LACES
                • Consumers are invited to PURCHASE A PAIR
                  OF SPECIAL OLYMPICS LACES and wear them
                  to show their support.
                • By wearing the laces, people PROMOTE
                  MESSAGES OF RESPECT, ACCEPTANCE,
                  INCLUSION AND HUMAN DIGNITY for all.
                • The lace represents THE COMMON THREAD
                  that ties us all together.
       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                                 19
Campaign Goals
                 • CREATE public awareness about Special Olympics
                 • RAISE funds
                 • ENTHUSE existing fans and enroll new fans




        INSERT
      COMPANY
       LOGO IN
         SLIDE
       MASTER                                                       20
CONSUMER SUPPORT

                                          of consumers

                58%                       felt that selling laces
                                          for fundraising was a
                                          good idea.

                 Based on market research conducted in Ireland and Italy with 1,000 consumers



       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                                                                                    21
CAMPAIGN PILOTS
•   Belgium
•   France
•   Gibraltar
•   Great Britain
•   Luxembourg
•   Poland
•   Slovenia
•   Turkey

                      INSERT
                    COMPANY
                     LOGO IN
                       SLIDE
                     MASTER    22
EXTENSIVE SUPPORT




       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER        23
SOCIAL MEDIA PROMOTION

                         70%
                         of our Facebook
                         fans are female




       INSERT
     COMPANY
      LOGO IN
        SLIDE
      MASTER                               24
Partnership Opportunities

Retail Activations
                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER       25
ALIGNMENT OF OBJECTIVES
     COMPANY                     SPECIAL OLYMPICS


     Insert text        Works at a grass roots/community level


     Insert text   More than 170 country programs; over 70 in region


     Insert text     Key disability-involving global organzisation

                   Track record in providing employee engageement
     Insert text
                           and cause marketing opportunities

         INSERT
       COMPANY
        LOGO IN
          SLIDE
        MASTER                                                         26
IN STORE PROMOTION
Offer your consumers the chance to purchase the Laces.




                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER                                    27
IN STORE PROMOTION
Offer your consumers the chance to purchase the Laces.




                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER                                    28
IN STORE PROMOTION
Offer your consumers the chance to purchase the Laces.




                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER                                    29
ONLINE PROMOTION
Promote the Laces campaign on your Web site and provide your users the
chance to purchase the laces (link to Special Olympics).




                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER                                                    30
EMPLOYEE PROMOTION
Your employees can support the campaign by purchasing & wearing the laces.




                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER                                                    31
Special Olympics Successes

Retail Case Studies
               INSERT
             COMPANY
              LOGO IN
                SLIDE
              MASTER         32
CASE: PLANET OUTDOOR
• Planet Outdoor stocked 12,000 laces in total in Poland
  (100 laces across 120 outlets).
• In the first month of the European Games they sold 5,000 laces.
• Planet Outdoors intends to use the rest of the laces as a
  promotion to sell more shoes, with the following slogan
  translated from Polish:

  Join Planet Outdoor with support for Special Olympics!
  With every pair of shoes you will receive a pair of Special Olympics
  laces, and by your purchase you are supporting charity with 8 Zł.



                       INSERT
                     COMPANY
                      LOGO IN
                        SLIDE
                      MASTER                                             33
CASE: DOMINIO’S PIZZA
• Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2.
• Initially bought 500 laces directly to show to staff at a national event. Domino’s
  staff were enthusiastic and 100 Domino’s franchisees decided to stock the laces
  in Domino’s shops.
• Tina Johnson, franchisee for the store in Kingston, Milton Keynes, said; “We were
  delighted to take part in this project as we are fully supportive of Special
  Olympics GB and like to do what we can to help this good cause. All my team
  members wore the laces on the day and we have a box of laces on the front
  counter available for customers to buy if they wish. The laces cost just £2 so it is
  easy to show your support and buy a pair.”



                       INSERT
                     COMPANY
                      LOGO IN
                        SLIDE
                      MASTER                                                             34
CASE: TURKEY RETAILERS
• Special Olympics Turkey has sold 27,000 pairs of
  laces to four different retail chains which are
  already Special Olympics partners.
• The laces are not yet inside the stores but all these
  partners have agreed to stock them.
• Laces will be sold for 2.50 TL.




                       INSERT
                     COMPANY
                      LOGO IN
                        SLIDE
                      MASTER                              35
CASE: ORLEN GAS STATIONS
• Approx. 2,000 outlets in Poland and 1,000 elsewhere.
• Sponsors of Special Olympics Poland and interested in stocking laces
  beginning March 2011.
• Laces will be sold at 8 Zloty (same as in Planet Outdoor). They would be
  stocked at around 750 of the larger Polish outlets, and would take
  around 100 laces for each of those outlets (7,500 laces in total.)
• This partnership is not yet confirmed but is a strong possibility.




                       INSERT
                     COMPANY
                      LOGO IN
                        SLIDE
                      MASTER                                                 36
Wear The Laces

Discussion     INSERT
             COMPANY
              LOGO IN
                SLIDE
              MASTER    37
DISCUSSION
Insert Text




                INSERT
              COMPANY
               LOGO IN
                 SLIDE
               MASTER    38
THANK YOU
Adrienne Regan
Director of Corporate Partnerships
Special Olympics Europe Eurasia

00 353 1 6755 717

aregan@specialolympics.org

www.specialolympics.org




                      INSERT
                    COMPANY
                     LOGO IN
                       SLIDE
                     MASTER          39

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Pdf version of wear the laces presentation

  • 1. ADD DATE Special Olympics Wear The Laces Retail Partnership Opportunity Prepared for NAME OF COMPANY INSERT COMPANY LOGO
  • 2. INSERT Retail Partnership Opportunity COMPANY LOGO Prepared for NAME OF COMPANY Date
  • 3. About Special Olympics Background INSERT COMPANY LOGO IN SLIDE MASTER 4
  • 4. THE NEED Approximately 2% OF THE GLOBAL POPULATION or almost 200 MILLION PEOPLE have intellectual disabilities, making it ONE OF THE LARGEST DISABILITY POPULATIONS in the world. INSERT COMPANY LOGO IN SLIDE MASTER 5
  • 5. ADDRESSING A GLOBAL ISSUE People with intellectual disabilities are some of the MOST VULNERABLE POPULATIONS in the world. They are: • Less likely to be employed • More likely to be victims of abuse & violence • More likely to have poorer health & have trouble finding health care INSERT COMPANY LOGO IN SLIDE MASTER 6
  • 6. ABOUT SPECIAL OLYMPICS Special Olympics is the WORLD’S LARGEST SPORTS ORGANISATION, providing year-round training and competition for children and adults with intellectual disabilities. INSERT COMPANY LOGO IN SLIDE MASTER 7
  • 7. ABOUT SPECIAL OLYMPICS “Special Olympics has transformed our lives & given us our happiest moments” Colm McGarry Father of Una, SO Athlete Belfast, Co. Down INSERT COMPANY LOGO IN SLIDE MASTER 8
  • 8. SPECIAL OLYMPICS MISSION To provide YEAR-ROUND SPORTS TRAINING and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them CONTINUING OPPORTUNITIES TO DEVELOP physical fitness, demonstrate courage, experience joy and participate in a SHARING OF GIFTS, SKILLS AND FRIENDSHIP with their families, other Special Olympics athletes and the community. INSERT COMPANY LOGO IN SLIDE MASTER 9
  • 9. GLOBAL IMPACT 7 Global Regions 228 Local Programs 175 Countries 1,010,000 Coaches & Volunteers 3,400,000 Athletes 44,136 Events (about 121 events per day) World Games Every 2 Years INSERT COMPANY LOGO IN SLIDE MASTER 10
  • 10. YEAR OVER YEAR GROWTH • 8% year over year growth rate with 3.4 million athletes participating SPECIAL OLYMPICS GLOBAL GROWTH 2000—2009 • Since 2000, we have added nearly 2000 985,973 2.4 million new athletes 1,206,655 2002 • Expanding in Asia Pacific (18%) 2003 1,380,396 and East Asia (10%) and North 2004 1,734,077 America (8%) 2005 2,256,733 • The number of children ages 2-7 2006 2,534,413 more than doubled in 2009 (to 2007 2,876,626 nearly 57,000 individuals) 2008 3,177,410 2009 3,431,559 INSERT COMPANY LOGO IN SLIDE MASTER 11
  • 11. ORGANIZATIONAL STRUCTURE SPECIAL OLYMPICS INTERNATIONAL MIDDLE NORTH EUROPE EAST LATIN ASIA EAST AFRICA AMERICA EURASIA & NORTH AMERICA PACIFIC ASIA AFRICA 44,000 LOCAL EVENTS EACH YEAR IN 175 COUNTRIES INSERT COMPANY LOGO IN SLIDE MASTER 12
  • 12. OUR VALUES Sports We rely on the transformative power of sports to change individual lives, change families and change society at large. Champions We are athlete-leaders on and off the field, filled with passion and pride as we strive to do our best. Unified We are united in our commitment to inclusion, respect and dignity. We are one team. Spirited We are brave, resolute, resilient and triumphant. We are humanity. Persevering We don’t give up on ourselves or each other. We are all winners. INSERT COMPANY LOGO IN SLIDE MASTER 13
  • 13. EUROPE/EURASIA IMPACT 58 National Programs 500,000 Athletes 50,000 Coaches 60,000 Volunteers 21,000 Families 31 Sports INSERT COMPANY LOGO IN SLIDE MASTER 14
  • 14. EUROPE/EURASIA PROGRAMS Albania Czech Republic Ireland Malta Slovakia Andorra Denmark Isle of Man Moldova Slovenia Armenia Estonia Israel Monaco Spain Austria Faroe Islands Italy Montenegro Sweden Azerbaijan France Kazakhstan Netherlands Switzerland Belarus Georgia Kosovo Norway Tajikistan Belgium Germany Kyrgyz Republic Poland Turkey Bosnia & Gibraltar Latvia Portugal Turkmenistan Herzegovina Great Britain Liechtenstein Romania Ukraine Bulgaria Greece Lithuania Russia Uzbekistan Croatia Hungary Luxembourg San Marino Cyprus Iceland FYR Macedonia Serbia INSERT COMPANY LOGO IN SLIDE MASTER 15
  • 15. CORPORATE PARTNERS —SAMPLING INSERT COMPANY LOGO IN SLIDE MASTER 16
  • 16. NATIONAL IMPACT—INSERT STATS XX Local Programs XX Athletes XX Coaches XX Volunteers INSERT MAP OR IMAGE FOR NATIONAL PROGRAM XX Families XX Events XX Sports INSERT COMPANY LOGO IN SLIDE MASTER 17
  • 17. About the Campaign Wear The LacesINSERT COMPANY LOGO IN SLIDE MASTER 18
  • 18. WEAR THE LACES • Consumers are invited to PURCHASE A PAIR OF SPECIAL OLYMPICS LACES and wear them to show their support. • By wearing the laces, people PROMOTE MESSAGES OF RESPECT, ACCEPTANCE, INCLUSION AND HUMAN DIGNITY for all. • The lace represents THE COMMON THREAD that ties us all together. INSERT COMPANY LOGO IN SLIDE MASTER 19
  • 19. Campaign Goals • CREATE public awareness about Special Olympics • RAISE funds • ENTHUSE existing fans and enroll new fans INSERT COMPANY LOGO IN SLIDE MASTER 20
  • 20. CONSUMER SUPPORT of consumers 58% felt that selling laces for fundraising was a good idea. Based on market research conducted in Ireland and Italy with 1,000 consumers INSERT COMPANY LOGO IN SLIDE MASTER 21
  • 21. CAMPAIGN PILOTS • Belgium • France • Gibraltar • Great Britain • Luxembourg • Poland • Slovenia • Turkey INSERT COMPANY LOGO IN SLIDE MASTER 22
  • 22. EXTENSIVE SUPPORT INSERT COMPANY LOGO IN SLIDE MASTER 23
  • 23. SOCIAL MEDIA PROMOTION 70% of our Facebook fans are female INSERT COMPANY LOGO IN SLIDE MASTER 24
  • 24. Partnership Opportunities Retail Activations INSERT COMPANY LOGO IN SLIDE MASTER 25
  • 25. ALIGNMENT OF OBJECTIVES COMPANY SPECIAL OLYMPICS Insert text Works at a grass roots/community level Insert text More than 170 country programs; over 70 in region Insert text Key disability-involving global organzisation Track record in providing employee engageement Insert text and cause marketing opportunities INSERT COMPANY LOGO IN SLIDE MASTER 26
  • 26. IN STORE PROMOTION Offer your consumers the chance to purchase the Laces. INSERT COMPANY LOGO IN SLIDE MASTER 27
  • 27. IN STORE PROMOTION Offer your consumers the chance to purchase the Laces. INSERT COMPANY LOGO IN SLIDE MASTER 28
  • 28. IN STORE PROMOTION Offer your consumers the chance to purchase the Laces. INSERT COMPANY LOGO IN SLIDE MASTER 29
  • 29. ONLINE PROMOTION Promote the Laces campaign on your Web site and provide your users the chance to purchase the laces (link to Special Olympics). INSERT COMPANY LOGO IN SLIDE MASTER 30
  • 30. EMPLOYEE PROMOTION Your employees can support the campaign by purchasing & wearing the laces. INSERT COMPANY LOGO IN SLIDE MASTER 31
  • 31. Special Olympics Successes Retail Case Studies INSERT COMPANY LOGO IN SLIDE MASTER 32
  • 32. CASE: PLANET OUTDOOR • Planet Outdoor stocked 12,000 laces in total in Poland (100 laces across 120 outlets). • In the first month of the European Games they sold 5,000 laces. • Planet Outdoors intends to use the rest of the laces as a promotion to sell more shoes, with the following slogan translated from Polish: Join Planet Outdoor with support for Special Olympics! With every pair of shoes you will receive a pair of Special Olympics laces, and by your purchase you are supporting charity with 8 Zł. INSERT COMPANY LOGO IN SLIDE MASTER 33
  • 33. CASE: DOMINIO’S PIZZA • Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2. • Initially bought 500 laces directly to show to staff at a national event. Domino’s staff were enthusiastic and 100 Domino’s franchisees decided to stock the laces in Domino’s shops. • Tina Johnson, franchisee for the store in Kingston, Milton Keynes, said; “We were delighted to take part in this project as we are fully supportive of Special Olympics GB and like to do what we can to help this good cause. All my team members wore the laces on the day and we have a box of laces on the front counter available for customers to buy if they wish. The laces cost just £2 so it is easy to show your support and buy a pair.” INSERT COMPANY LOGO IN SLIDE MASTER 34
  • 34. CASE: TURKEY RETAILERS • Special Olympics Turkey has sold 27,000 pairs of laces to four different retail chains which are already Special Olympics partners. • The laces are not yet inside the stores but all these partners have agreed to stock them. • Laces will be sold for 2.50 TL. INSERT COMPANY LOGO IN SLIDE MASTER 35
  • 35. CASE: ORLEN GAS STATIONS • Approx. 2,000 outlets in Poland and 1,000 elsewhere. • Sponsors of Special Olympics Poland and interested in stocking laces beginning March 2011. • Laces will be sold at 8 Zloty (same as in Planet Outdoor). They would be stocked at around 750 of the larger Polish outlets, and would take around 100 laces for each of those outlets (7,500 laces in total.) • This partnership is not yet confirmed but is a strong possibility. INSERT COMPANY LOGO IN SLIDE MASTER 36
  • 36. Wear The Laces Discussion INSERT COMPANY LOGO IN SLIDE MASTER 37
  • 37. DISCUSSION Insert Text INSERT COMPANY LOGO IN SLIDE MASTER 38
  • 38. THANK YOU Adrienne Regan Director of Corporate Partnerships Special Olympics Europe Eurasia 00 353 1 6755 717 aregan@specialolympics.org www.specialolympics.org INSERT COMPANY LOGO IN SLIDE MASTER 39