4. THE NEED
Approximately 2% OF THE
GLOBAL POPULATION or almost
200 MILLION PEOPLE have
intellectual disabilities, making it
ONE OF THE LARGEST
DISABILITY POPULATIONS in
the world.
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5. ADDRESSING A GLOBAL ISSUE
People with intellectual disabilities are
some of the MOST VULNERABLE
POPULATIONS in the world. They are:
• Less likely to be employed
• More likely to be victims of abuse &
violence
• More likely to have poorer health &
have trouble finding health care
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6. ABOUT SPECIAL OLYMPICS
Special Olympics is the
WORLD’S LARGEST
SPORTS ORGANISATION,
providing year-round
training and competition for
children and adults with
intellectual disabilities.
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7. ABOUT SPECIAL OLYMPICS
“Special Olympics has
transformed our lives & given
us our happiest moments”
Colm McGarry
Father of Una, SO Athlete
Belfast, Co. Down
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8. SPECIAL OLYMPICS MISSION
To provide YEAR-ROUND SPORTS TRAINING and
athletic competition in a variety of Olympic-type sports
for children and adults with intellectual disabilities, giving
them CONTINUING OPPORTUNITIES TO DEVELOP
physical fitness, demonstrate courage, experience joy
and participate in a SHARING OF GIFTS, SKILLS AND
FRIENDSHIP with their families, other Special Olympics
athletes and the community.
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9. GLOBAL IMPACT
7 Global Regions
228 Local Programs
175 Countries
1,010,000 Coaches & Volunteers
3,400,000 Athletes
44,136 Events (about 121 events per day)
World Games Every 2 Years
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10. YEAR OVER YEAR GROWTH
• 8% year over year growth rate with
3.4 million athletes participating SPECIAL OLYMPICS GLOBAL GROWTH 2000—2009
• Since 2000, we have added nearly 2000 985,973
2.4 million new athletes 1,206,655
2002
• Expanding in Asia Pacific (18%) 2003 1,380,396
and East Asia (10%) and North 2004 1,734,077
America (8%)
2005 2,256,733
• The number of children ages 2-7 2006 2,534,413
more than doubled in 2009 (to
2007 2,876,626
nearly 57,000 individuals)
2008 3,177,410
2009 3,431,559
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MASTER 11
11. ORGANIZATIONAL STRUCTURE
SPECIAL OLYMPICS INTERNATIONAL
MIDDLE
NORTH EUROPE EAST LATIN ASIA EAST
AFRICA
AMERICA EURASIA & NORTH AMERICA PACIFIC ASIA
AFRICA
44,000 LOCAL EVENTS EACH YEAR IN 175 COUNTRIES
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12. OUR VALUES
Sports
We rely on the transformative power of sports to change individual lives, change families and change
society at large.
Champions
We are athlete-leaders on and off the field, filled with passion and pride as we strive to do our best.
Unified
We are united in our commitment to inclusion, respect and dignity. We are one team.
Spirited
We are brave, resolute, resilient and triumphant. We are humanity.
Persevering
We don’t give up on ourselves or each other. We are all winners.
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13. EUROPE/EURASIA IMPACT
58 National Programs
500,000 Athletes
50,000 Coaches
60,000 Volunteers
21,000 Families
31 Sports
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MASTER 14
14. EUROPE/EURASIA PROGRAMS
Albania Czech Republic Ireland Malta Slovakia
Andorra Denmark Isle of Man Moldova Slovenia
Armenia Estonia Israel Monaco Spain
Austria Faroe Islands Italy Montenegro Sweden
Azerbaijan France Kazakhstan Netherlands Switzerland
Belarus Georgia Kosovo Norway Tajikistan
Belgium Germany Kyrgyz Republic Poland Turkey
Bosnia & Gibraltar Latvia Portugal Turkmenistan
Herzegovina Great Britain Liechtenstein Romania Ukraine
Bulgaria Greece Lithuania Russia Uzbekistan
Croatia Hungary Luxembourg San Marino
Cyprus Iceland FYR Macedonia Serbia
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MASTER 15
16. NATIONAL IMPACT—INSERT STATS
XX Local Programs
XX Athletes
XX Coaches
XX Volunteers INSERT MAP OR IMAGE FOR
NATIONAL PROGRAM
XX Families
XX Events
XX Sports
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MASTER 17
18. WEAR THE LACES
• Consumers are invited to PURCHASE A PAIR
OF SPECIAL OLYMPICS LACES and wear them
to show their support.
• By wearing the laces, people PROMOTE
MESSAGES OF RESPECT, ACCEPTANCE,
INCLUSION AND HUMAN DIGNITY for all.
• The lace represents THE COMMON THREAD
that ties us all together.
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19. Campaign Goals
• CREATE public awareness about Special Olympics
• RAISE funds
• ENTHUSE existing fans and enroll new fans
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20. CONSUMER SUPPORT
of consumers
58% felt that selling laces
for fundraising was a
good idea.
Based on market research conducted in Ireland and Italy with 1,000 consumers
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21. CAMPAIGN PILOTS
• Belgium
• France
• Gibraltar
• Great Britain
• Luxembourg
• Poland
• Slovenia
• Turkey
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25. ALIGNMENT OF OBJECTIVES
COMPANY SPECIAL OLYMPICS
Insert text Works at a grass roots/community level
Insert text More than 170 country programs; over 70 in region
Insert text Key disability-involving global organzisation
Track record in providing employee engageement
Insert text
and cause marketing opportunities
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26. IN STORE PROMOTION
Offer your consumers the chance to purchase the Laces.
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27. IN STORE PROMOTION
Offer your consumers the chance to purchase the Laces.
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28. IN STORE PROMOTION
Offer your consumers the chance to purchase the Laces.
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29. ONLINE PROMOTION
Promote the Laces campaign on your Web site and provide your users the
chance to purchase the laces (link to Special Olympics).
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30. EMPLOYEE PROMOTION
Your employees can support the campaign by purchasing & wearing the laces.
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32. CASE: PLANET OUTDOOR
• Planet Outdoor stocked 12,000 laces in total in Poland
(100 laces across 120 outlets).
• In the first month of the European Games they sold 5,000 laces.
• Planet Outdoors intends to use the rest of the laces as a
promotion to sell more shoes, with the following slogan
translated from Polish:
Join Planet Outdoor with support for Special Olympics!
With every pair of shoes you will receive a pair of Special Olympics
laces, and by your purchase you are supporting charity with 8 Zł.
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33. CASE: DOMINIO’S PIZZA
• Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2.
• Initially bought 500 laces directly to show to staff at a national event. Domino’s
staff were enthusiastic and 100 Domino’s franchisees decided to stock the laces
in Domino’s shops.
• Tina Johnson, franchisee for the store in Kingston, Milton Keynes, said; “We were
delighted to take part in this project as we are fully supportive of Special
Olympics GB and like to do what we can to help this good cause. All my team
members wore the laces on the day and we have a box of laces on the front
counter available for customers to buy if they wish. The laces cost just £2 so it is
easy to show your support and buy a pair.”
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34. CASE: TURKEY RETAILERS
• Special Olympics Turkey has sold 27,000 pairs of
laces to four different retail chains which are
already Special Olympics partners.
• The laces are not yet inside the stores but all these
partners have agreed to stock them.
• Laces will be sold for 2.50 TL.
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35. CASE: ORLEN GAS STATIONS
• Approx. 2,000 outlets in Poland and 1,000 elsewhere.
• Sponsors of Special Olympics Poland and interested in stocking laces
beginning March 2011.
• Laces will be sold at 8 Zloty (same as in Planet Outdoor). They would be
stocked at around 750 of the larger Polish outlets, and would take
around 100 laces for each of those outlets (7,500 laces in total.)
• This partnership is not yet confirmed but is a strong possibility.
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MASTER 36
38. THANK YOU
Adrienne Regan
Director of Corporate Partnerships
Special Olympics Europe Eurasia
00 353 1 6755 717
aregan@specialolympics.org
www.specialolympics.org
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MASTER 39