2. There are so many internet marketing possibilities for
promoting an online business, or even a traditional
business. The ability to engage in internet marketing has
truly opened the door for women in business and has
made working from home a lot easier than it used to be.
3. Internet marketing can be much less expensive than
traditional marketing and it can reach a huge, precisely
targeted audience. Because there are no geographic
barriers in internet marketing, it is truly possible to do
business worldwide and to sell anything from anywhere,
even from the comfort of your own home. Following is a
simple explanation of some of the most common
internet marketing options that you can use to promote
your business.
5. Distributing professional articles with a resource box
that directs readers to your website is a very valuable and
effective method of internet marketing. The articles can
be given away with permission to reprint at-will under the
terms that the article content and resource box cannot
be changed. Many website operators will post these
articles on their websites which will direct visitors to
your website as well as enhancing your internet
marketing link campaigns.
7. Directory listings are a form of internet marketing that
can be very useful. Directories are a lot like search
engines, only listings in the directories are managed and
ranked by people rather than by automated, electronic
means. Many directories accept directory listings free of
charge, so they can be an inexpensive and effective
form of internet marketing.
9. Email marketing is a viable internet marketing technique
that is very similar to direct mail. Generally, it is best for
internet marketing messages sent via email to be sent
to opt-in or subscriber lists. However, third party lists can
be purchased for the purpose of email marketing.
10. If using third-party lists, check into how the email
addresses were collected and make sure that they are
truly targeted lists with content gathered from
individual who opted to receive information relevant to
what you are sending.
12. Ezine advertising, as an internet marketing option, is a lot
like advertising in a magazine; only the "magazine" is
delivered to subscribers electronically rather than
through the mail. Companies that distribute online
newsletters often sale advertising in their newsletters as
well, and some may even trade out for an advertisement
in your newsletter.
14. Building links to your website from other websites that
have information relevant to your target market should be
a part of your internet marketing plan. Link popularity,
the number of links coming in to your website, and
link relevancy, the relevance of the website that is linking
to you, can improve your website ranking in the search
engines as well as directing
17. Pay-per-click search engine marketing is one of the
most successful forms of internet marketing. Basically,
pay-per-click search engine advertising is a process
whereby you bid on specific keywords that will direct
targeted traffic to your website. You are listed in the
search engines based upon the amount you bid for the
keyword. You are charged the bid price each time a
visitor clicks on the search engine listing, through to your
website. This is a good internet marketing option because
you only pay for successful click-throughs which result
in traffic to your website.
19. Portals are similar to directories but are generally specific
to a topic or industry. Because visitors to portals have
interest in the topic, getting listed in a portal that is
relevant to your business can be a very effective internet
marketing technique for driving targeted, qualified traffic
to your website.
21. Search engine marketing is a much preferred internet
marketing option because the majority of visitors to just
about any website come via the use of a search engine.
Search engines use what is called spiders or crawlers
which are really just software programs that index
websites and determine their relevance, based on the
search engine's rules, to the information a person using
an internet browser is looking for.
22. There are also meta search engines that draw from the
results of other search engines, and specialty search
engines that are geared to a particular topic or industry.
To get listed in search engines, a website needs to be
optimized and submitted to the search engines. Major
search engines include Google, Yahoo!, MSN, Alta Vista
and others.