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Social.
Visual.
Shel Holtz
@shelholtz
Social. Visual
billion
photos will be taken next year
“This is a watershed time where we are moving away from
photography as a way of recording and storing a past
moment, and we are turning photography into a
communication medium.”
-- Robin Kelsey, Harvard photography professor
27,800 photos uploaded
to Instagram every minute
• 5 million per day, 575 likes
& 81 comments per second
• Engagement 10x Twitter’s
Social. Visual
208,000 photos uploaded to Facebook every
minute (6 billion/month)
• 20% of daily shared photos
• Half of Facebook newsfeeds
• Engagement 100-180% better
Social. Visual
Social. Visual
Pinterest generated the 4th largest amount of
web traffic worldwide
outperforms
by a factor of
10
Previously
Unusable
Moments
News
Marketing
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
“We believe the consumer is part of [Fashion Week], and that their
inclusion is going to grow. The consumer has a voice and say in [our]
brand, they should get special perks even if they can’t attend the show.”
-- Uri Minkoff
Social. Visual
Does this
mean
writing is
dead‽
Social. Visual
Social. Visual
A Social/Visual
Schema
Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram”
by Brian J. McNely, University of Kentucky
http://bit.ly/16xm8IH
Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing
Social. Visual
Social. Visual
Social. Visual
Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing
Social. Visual
Social. Visual
Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Infographics
Social. Visual
Infoposters
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Social. Visual
Shel Holtz, ABC
www.holtz.com
shel@holtz.com
@shelholtz
415.881.7435

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