1. People want to be heard 2. People like me are best 3. Trust people over institution 4.Conversations sell goods
PPT vs Stories>
Riya: I don’t want Mossberg. I want Scoble. Scoble at Microsoft. Scoble at Racksdpace.
Dec. 10 22K convos a day Operationalizelistening,” Manish Mehta Distribute by relevancy Trained 5K
2 million community members. $80 billion ecosystem. Customers retained despite no new products. Marketing & support fight for it
From FT to SVI; Every company is a media company. So is every person. Trad media & social media is just media. They are how you have conversations that matter.
Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes
Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes
Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes