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Social Networking and Partnering,[object Object],Shelly D. Farnham, Ph.D. ,[object Object],Social Media R & D Consultant / Founder,[object Object],Waggle Labs / Pathable,[object Object],StartupDay 2009,[object Object]
My Background:  Industry R&D,[object Object],[object Object],Social networks, community, mobile,[object Object],Early stage innovation,[object Object],Extremely rapid R&D cycle,[object Object],study, brainstorm, design, prototype, evaluate   (repeat),[object Object],Career,[object Object],PhD in Social Psych from UW,[object Object],7 years Microsoft Research,[object Object],4 years startup world,[object Object],Personal Map,[object Object]
Waggle Labs: Social Media R&D Consulting and Incubation,[object Object],Pathable,[object Object],Swaggle (group text messaging),[object Object],Zillow community,[object Object],Trusera,[object Object],CoCollage (Strands),[object Object],Facebook analysis,[object Object],Social Web 2.0,[object Object],Reality AllStarz,[object Object],Teen Focus Group (MSR),[object Object],City of Seattle,[object Object],Twitterdinks,[object Object]
Pathable,[object Object],     Social networking and community tools for conferences,[object Object],     In limited time available at events, optimize opportunities to meet the *right* people,[object Object]
So You Want to Be a Startup,[object Object],Core problem:,[object Object],   How do I go from being a person with a specialized skill in a large company to a successful startup person?,[object Object],You don’t….not alone,[object Object]
At Minimum, You’ll Probably Need:,[object Object],person who makes it,[object Object],person who turns it into a business,[object Object]
How Do You Get From Here to There?,[object Object]
Professional Networking,[object Object],[object Object]
Correlated with finding jobs, promotions, salary
Important for finding partners, investors, customers Social capital:  ,[object Object],level of access to resources through people,[object Object]
Participating in “the Community”,[object Object],Cupcake Society,[object Object],    "I define "community" as networks of interpersonal ties that provide sociability, support, information, a sense of belonging, and social identity.” ,[object Object],[object Object],[object Object]
Powerfully increase social capital through simple act of joining community
Communities of practice: group of people interested in content domain, shared practices increase effectiveness of members,[object Object]
#1: Be Authentic  ,[object Object]
#2:  Know What You are Looking For,[object Object],A partner?,[object Object],What skills required for successful business?  What don’t you have?  Be honest!,[object Object],Customers?,[object Object],Investors?,[object Object],Colleagues with good advice?,[object Object]
#3:  Seek Diversity,[object Object]
#4: Hang Out (in Bars),[object Object],Informal, serendipitous conversation,[object Object]
#5:  Give Away Ideas and Knowledge Freely,[object Object],The Love Cat Way,[object Object],Be a Love Cat!!,[object Object]
#6: Participate in Related Projects,[object Object],Volunteer for events, hacker spaces, seven hour startup,[object Object],Find people you enjoy working with,[object Object]
#7:  Play Nice,[object Object],  Reputation spreads like wild-fire,[object Object]
#8: Sign up for Email Lists, Blogs, Groups,[object Object],Seattle Tech Startup,[object Object],Seattle 2.0, TechFlash,[object Object],NWEN,[object Object]
Social Networking and Partnering for Startups
Tip #9:  Go to Events,[object Object],Face to face matters,[object Object],developing trust,[object Object],informal idea and knowledge sharing via conversation,[object Object],Events for people like you,[object Object],Social support, community of practice,[object Object],StartupDay, nPost, Seattle Mind Camp, BarCamp Seattle, Ignite,[object Object],Events for your clients and customers,[object Object],Give talks to increase exposure,[object Object]
Tips for Partnering,[object Object],Ok, so you think you might have found someone…,[object Object]
Interview,[object Object],Do they have a history of success?,[object Object],Are they committed for the long haul?,[object Object],Trust your instincts, and if you don’t, have them meet your mom,[object Object],#1:  Be Selective,[object Object]
#2:  Practice Working Together,[object Object],Work together on low-commitment project first,[object Object],Good “Flow”?,[object Object],Trust and Respect?,[object Object]
#3:  Treat Your Partnership like a Professional, *Legal*, Relationship,[object Object],Some successful businesses with friends or couples as partners,[object Object],BUT, all the more reason to treat it legally,[object Object],Hire a lawyer,[object Object],Include clear dissolution strategy in your legalese,[object Object]
#4:  Assign Roles,[object Object],Assign roles, and give ownership,[object Object],Don’t get in their way,[object Object],Clarify who’s “the boss”, who gets final say,[object Object]

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