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Social Web 2.0 Implications of Social Technologies

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Shelly D. Farnham, Ph.D.
Shelly D. Farnham, Ph.D.

Week 1 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Introduction, History, Web 2.0, Communication

EducaciónTecnologíaEmpresariales
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Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
Week 1: Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions
My goals for class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review Syllabus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Shelly Farnham ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your backgrounds?
Introduction to Social Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Interact Online? Advantages (and disadvantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social technologies defined ,[object Object],[object Object],more than one human + computing
Historical Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
Historical background: Computer Mediated Communication (CMC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],low high Media Richness Interactivity low high Phone VideoPhone FacetoFace Text to Speech Chat IM Email VoiceMail Fax Usenet WhiteBoard (Whittaker)
CMC and computer-mediated cooperative work (CSCW) ,[object Object],[object Object],[object Object],Whittker, Grudin
Studies of Online Social Behavior ,[object Object],[object Object],[object Object],Olsons, Mark, Davis
[object Object],[object Object],[object Object],Studies of Social Influence Blascovich, mark
Why?
Problem Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Whittaker, Short at al., ??
Problem Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common ground folks….
Problem Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marc Smith’s book, Jenny Preece’s book
Social Technologies Today
New Technology Affordances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Areas of Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Social Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Programmable Web ,[object Object],[object Object]
Approaches to Designing Social Technologies
R&D Process meeting social goals Prototyping Deployment & Evaluation Study Target Users Design
Social Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles of Social Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles of Social Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles of Social Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Designing Social Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]
On Designing Social Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Designing Social Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Questions from My Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlights my past projects: Interacting with known people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlights from past projects: Interacting with known people (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlights from past projects: Interacting with people not known ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Technology in Social Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Technology in Social Life Time spent Socializing with Friends Extent to which People used Internet for Social Purposes
Integration with Face to Face Interactions % of People Also Interact with Face to Face How People Plan Face to Face Social Activities
Impact of Use of Technology on Quality of Friendship Relationships
Impact on Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wallop embed interactions in social context to activate prosocial norms Sean Kelly :: Shelly Farnham :: Alwin Vynmeister :: Richard Hughes :: Will Portnoy :: Ryszard Kott :: Lili Cheng ,[object Object],[object Object],[object Object]
Wallop Basic Usage Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wallop Basic Usage Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Viral Growth ,[object Object],[object Object],[object Object],1 st Generation: 10 invites 2 nd Generation: 5 invites 3 rd Generation: 5 invites 4 th Generation 0 invites
Managing Viral Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting Healthy Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wallop Deployment Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lab – setting up for class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Social Web 2.0 Implications of Social Technologies

Notas del editor

  1. Goals: Support lightweight impression management and impression formation Profiles, blogs, conversations, pictures, music, social maps Increase serendipitous interactions Centralized point of communication and awareness of people in network Increased sense of presence through rich media updates Increased opportunities in UI for bumping into people Extension of social network Exposure to media about people on periphery of network I’ll like people if people I like also like them