Discussing various aspects of one of the Google Tools i.e. Google Base

1. Google Base
Post it on Base. Find it on Google.
A Free Google service that helps you publish
virtually any kind of information.

2. What is Google Base?
Google Base is a free Google service that helps you
publish virtually any kind of information - be it your
latest riveting screenplay or a listing for your slightly
dented 1989 Honda Accord – on Google Base or other
Google properties.
Your item will fall into one of several categories based
on its content. This category determines which Google
property will display your item. For example, your
screenplay and robot schematics may appear on
Google Base, and your humble Honda may appear on
Google Product Search.

3. What does a product Listing look like?
On the SERP it is:
 Above organic SEO Listings
 Include product name and price
 Includes link to Google Checkout search pages (if
any product are sold via Checkout)

4. How to get on Base?
 Sign Up for a Google account
• http://www.google.com/base
 Decide how will you post your items
• One at a time
• Bulk Upload (Data Feed)
 Decide if you will use Google Checkout

5. What can I Post to Google base?
You can post almost anything as long as your items are
consistent with our Program Policies.
For example, your post must comply with all
applicable laws and regulations of your target country.

6. How many items can I post?
You can post up to one Million Items in your Google
Base account.
However, if you're planning on creating more than a
few items, you might consider submitting your
information in a data feed to save you from having to
create multiple items by hand.

7. How to submit on Google Base?
Data feeds are a convenient way to create multiple
items in Google Base. Feeds are assigned an item
type, which classifies the feed according to what
sort of items it contains.
Google support data feeds in two general formats:
 Text
 XML.

8. How to post Bulk Upload (Data Feed)?
 Create a tab-delimited spreadsheet (you can also
use XML if you want)
 Register your upload
 Submit bulk upload

9. How to create your Product Spreadsheet?
 Download template provided by Google
• http://base.google.com/base/product.xls
 Make sure to fill in
• Title (Your product name)
• Description
• Image Link (URL for product image)
• Link (Product URL)
• Price
You can fill in more if you want. Google suggests use as
many attributes as you can.
 Save the spreadsheet as Tab Delimited (txt) file.

10. How much does Google Base item cost?
Nothing.
You can create and display any number of items using
Google Base for free.

11. Do I need a Google Account to use Google
Base?
 No, you can access Google Base and experiment
with its features at any time.
 However, before you can publish your information
on any Google properties, you must have a Google
Account.

12. Will Google Base host my item if I don't
have a website?
If you don't have a website to host your items,
 Google Base will create and host a unique URL (web
address) where searchers can visit and view your
content.
 Like Google Base, this hosting is completely free. This
URL will be activated within a few hours after you
publish your item.

13. What's Google Product Search?
Google Product Search is an extension of
Google dedicated to helping shoppers find
products quickly and easily on the web.

14. Advantages of Product Search
 More users. Millions of people come to Google
each day, and many are actively looking for the
consumer or business products you're selling.
 No cost. Unlike other online shopping sites,
listing your products on Product Search costs
nothing. There's no spending account to set up
and maintain.
 Control of your product information.
Google Base lets you maintain the accuracy and
freshness of your product information, so your
customers find relevant, current items they're
looking for.

15. Where will my item appear?
Items submitted to Google Base will appear in
relevant Google searches; which will depend on
the type of information and the attributes you
submit.
For example, a Google search for jobs in san
Francisco or ice cream recipe allow users to
refine the results using Google Base items with
relevant attributes.

16. How much does Google Product Search
cost?
Inclusion in Google Product Search is
Absolutely Free!!
 Our goal is to enable users to search over the broadest
possible range of products for sale online.
 To do that, we're offering this service to all sellers at
no charge.

17. What's the difference between Google Base
and Google Product Search?
Google Product Search is Google's online shopping
search engine.
Google Base is a free Google service that allows you to
publish your information for inclusion in Google
search results. To include your products in Product
Search, you must submit your information to Google
Base.

18. Items Dashboard
 Active Items
 Deactivate items
 Data Feeds
 Performance

19. Item’s Dashboard