Nearly all marketers assume that only big brands or companies are targets for phishing attacks and email spoofing. But did you know that consumers influenced by these attacks are 42% less probable to do transactions with you, no issue how big company you are?

1. Email Phishing And Its Effect
On Your Marketing Campaign
By: Alphasandesh.com

2. Initiation
• Did you get an email message that seems to be
from your bank or your internet service provider that
looked suspicious?
• Nearly all marketers assume that only big brands or
companies are targets for phishing attacks and
email spoofing. But did you know that consumers
influenced by these attacks are 42% less probable
to do transactions with you, no issue how big
company you are?

3. What is email phishing
• Phishing is a type of an online identity
theft. Attackers use forged websites that copy a
legitimate company and send out messages to the
intended recipients. What they are attempting to do
is, deceive you by obtaining your private
information such as passwords or account details
illicitly. Phishing attackers generally use false “From
name” or copy your email titles to seize the
innocent user’s personal details.

4. Tips to avoid phishing emails
• Do not allow your email marketing campaign
appear like phishing emails to the major internet
service providers and your customers. To make
sure that your messages by no means look like
phishing emails, just go through the suggestions
below:
 Customize your message
 Ensure your grammar and vocabulary are correct
 Make use of email authentication methods

5. Customize your message
• Interact with your customers
and strive to get their first and
last name. When you interact
with them through email, you
are required to customize
your conversation with your
customers because phishing
attackers usually do not use
receiver’s name whilst trying
to gather information by
sending fake emails.

6. Ensure grammar and vocabulary
are correct
• Phishing emails usually have
weak grammar or spelling
errors. Prior sending your
messages to recipients you
should check out the content
of your messages.

7. Make use of email
authentication methods
• If you want to improve your
email deliverability rate, you
are required to use email
authentication methods. It is a
method that proves you easily
send the email to your
receivers.

8. Conclusion
• Surely, these suggestions will
help you in rearranging the
email campaigns, so that your
email campaigns and
business will be free from
phishing attacks.

9. Interested in learning more
• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/1114188560164962439
16

10. Interested in learning more
• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/1114188560164962439
16