Requesting for permission to include someone to your email list is not just a consideration, but it is the main part of your email marketing program’s long-term success.

1. Marketing Basics For Permission
Based Email
By: Alphasandesh.com

2. Inception
• For retaining old customers and getting new clients,
businesses require proven methods to make their
products or services popular. Requesting for
permission to include someone to your email list is
not just a consideration, but it is the main part of
your email marketing program’s long-term success.

3. Permission based email tips
• If you do not succeed in asking for permission, e-mail
recipients may report your messages as spam.
• Here are a few marketing basics for running a
successful permission-based email campaign:
 Send emails to customers who have opted in
 Respect customer requests to unsubscribe
 Allow subscribers to set their preferences
 Offer freebies to collect client information
 Track your email engagement

4. Send emails to customer who have
opted in
• Preferably you should use
double opt-in, in which a
verification email must be
delivered to the recipient,
who in return should
respond to your email for
the opt-in to be effective.
Ignore opt-out, which
compels the recipient to
obtain messages until he
says no.

5. Respect customer requests to
unsubscribe
• Make it a simple method
and insert a website link in
each message that permits
the user to opt-out. In fact,
a simple “click here to
unsubscribe" does not
always work if the recipient
has multiple e-mail
addresses, which can be
very annoying for the end
user.

6. Allow subscribers to set their
preferences
• What type of information
do they want to get? How
frequently? Support the
user to provide you with as
much information as
needed to permit you to
efficiently target them in
your marketing email and
further e-commerce
activities.

7. Offer freebies to collect client
information
• Customers would not give
you their e-mail address
and other private
information out of self-
interest. They do it in
replacement for something
of value. It could be a
news, a freebie, a discount
coupon or an opportunity
to win a lottery.

8. Track your email engagement
• You should track your email
engagement to keep
customers opted in. Higher
email conversion rates are
about delivering good
content to the right
audience—one that
enthusiastically opted in to
obtain your content and
showed interest in it
through clicking on your
link, at least intermittently.

9. Conclusion
• Permission-based email
marketing can be a great
method to turn visitors into
purchasers, create and
maintain good relationships
with your clients, and turn
one-time buyers into
lifetime product marketers
who suggest you to
everybody they already
know.

10. To know more about email marketing
services feel free to visit
www.alphasandesh.com
Alphasandesh
Email Marketing & Beyond