Introduction to social media planning...a basic how to start planning your social media business game plan. More to come in this series.

1. Navigating the waters of social media ....
Branding, Marketing, Public Relations.
The Story Behind Social Media:
RELATIONSHIPS
Author: Sherri Verdugo
Wednesday, September 4, 13

2. Social Media
Gives everyone a voice...We mean EVERYONE.
Wednesday, September 4, 13

3. More people own
mobile phones than a
tooth brush.1
Social Media Sites are
visually engaging and
extremely portable...
Everyone has a
voice...for better or
worse
References:
1 http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
Popular Sites:
Facebook, LinkedIn,
Twitter, G+, HootSuite,
TweetDeck, Instagram,
Foursquare, YouTube,
Flickr, SQuestions,
MySpace, and more!
Wednesday, September 4, 13

4. Beware!
Clients and customers can use these sites for
both good and bad reports about your company.
Wednesday, September 4, 13

5. Users and Customers:
Tied Together By
RELATIONSHIPS.
More Personal
and More
STRATEGIC.
You are the PR Team!
**Brand Management
Wednesday, September 4, 13

6. Potential Clients visit multiple sites with no pre-
defined demographic information...
Free Advertising comes with a cost:
Time and Time Management
Wednesday, September 4, 13

7. Can you see
potential?
From quantitative and
qualitative data....
establishments are
using data from users
to generate income.
Wednesday, September 4, 13

8. Interaction
with Current
Website
Social Media focuses
on transparency and
relationships...
Web5.0 (html 5.0) is
about interactivity!
Wednesday, September 4, 13

9. Next Steps:
1) Identify Social Media Clients
2) Identify Brand Messages
3) Identify Core Values
4) Identify Plan of Action
5) Set Realistic Goals
6) Set Timelines
Wednesday, September 4, 13